Key Account Management Excellence in Pharma & Medtech
Key Account Management Excellence in Pharma & Medtech

Author: Mike Moorman

Publisher: Routledge

Published: 2022-02-27

Total Pages: 174

ISBN-13: 1000573397

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Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers. This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey. The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.

A to Z of Pharmaceutical Marketing Volume 2
A to Z of Pharmaceutical Marketing Volume 2

Author: Subba Rao Chaganti

Publisher: BSP Books

Published: 2024-05-08

Total Pages: 1182

ISBN-13: 8197252025

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Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

A to Z of Pharmaceutical Marketing Worlds Voulme 1
A to Z of Pharmaceutical Marketing Worlds Voulme 1

Author: Subba Rao Chaganti

Publisher: BSP Books

Published: 2024-05-08

Total Pages: 1301

ISBN-13: 8197252017

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Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.

Nuanced Account Management
Nuanced Account Management

Author: Bala Shankar

Publisher: Springer

Published: 2018-04-17

Total Pages: 225

ISBN-13: 9811083630

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This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.

Architecting Composite Applications and Services with TIBCO
Architecting Composite Applications and Services with TIBCO

Author: Paul C. Brown

Publisher: Addison-Wesley

Published: 2012-07-20

Total Pages: 512

ISBN-13: 0133089452

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“Paul Brown has done a favor for the TIBCO community and anyone wanting to get into this product set. Architecting TIBCO solutions without knowing the TIBCO architecture fundamentals and having insight to the topics discussed in this book is risky to any organization. I fully recommend this book to anyone involved in designing solutions using the TIBCO ActiveMatrix products.” —Nikky Sooriakumar, TIBCO Architect, PruHealth “An effective primer for building composite services using TIBCO, this book provides a holistic approach to strategy integrated with implementation details. I find it tremendously useful in moving recursively from business solutions to design patterns to architecture. Tangible examples are provided that build to composite services. And advanced topics are explored that add another valuable implementation dimension. I recommend this book to software architects who need to quickly build an effective business- services-oriented environment.” —Abby H. Brown, Ph.D., Enterprise Architect, Intel Corp. The architecture series from TIBCO® Press comprises a coordinated set of titles for software architects and developers, showing how to combine TIBCO components to design and build real-world solutions. TIBCO’s product suite comprises components with functionality ranging from messaging through services, service orchestration, business process management, master data management, and complex event processing. In composite applications and services, multiple components collaborate to provide the required functionality. There are many possible architectures for these distributed solutions: Some will serve the enterprise well, while others will lead to dead-end projects. Architecting Composite Applications and Services with TIBCO® shows how to create successful architectures with TIBCO products for both overall solutions and individual services. This guide builds on the basic design patterns and product information presented in the first title in the series, TIBCO® Architecture Fundamentals (Addison-Wesley, 2011). After reading this title, you will be able to Create architectures for solutions, service specifications, and service implementations Understand the intended TIBCO product roles in composite applications and services Define manageable approaches to service versioning and naming Conduct and interpret performance benchmarks Identify and select appropriate design patterns for a variety of tasks Architecting Composite Applications and Services with TIBCO® is intended primarily for project architects defining overall solutions and specifying the supporting components and services. TIBCO developers, enterprise architects, and technical managers will also find material of interest. No specific prior knowledge of architecture is assumed.

Brand Therapy
Brand Therapy

Author: Brian Smith

Publisher: Practical Inspiration Publishing

Published: 2018-01-25

Total Pages: 372

ISBN-13: 1788600061

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The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

The Imagination Machine
The Imagination Machine

Author: Martin Reeves

Publisher: Harvard Business Press

Published: 2021-06-08

Total Pages: 248

ISBN-13: 1647820871

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A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Promoting Access to Medical Technologies and Innovation - Intersections between Public Health, Intellectual Property and Trade
Promoting Access to Medical Technologies and Innovation - Intersections between Public Health, Intellectual Property and Trade

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2013

Total Pages: 259

ISBN-13: 9280523082

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This study has emerged from an ongoing program of trilateral cooperation between WHO, WTO and WIPO. It responds to an increasing demand, particularly in developing countries, for strengthened capacity for informed policy-making in areas of intersection between health, trade and IP, focusing on access to and innovation of medicines and other medical technologies.

Artificial Intelligence in Healthcare
Artificial Intelligence in Healthcare

Author: Adam Bohr

Publisher: Academic Press

Published: 2020-06-21

Total Pages: 385

ISBN-13: 0128184396

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Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

The Three Rules
The Three Rules

Author: Michael E. Raynor

Publisher: Penguin

Published: 2013

Total Pages: 386

ISBN-13: 1591846145

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A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.