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Author: Houghton Mifflin College Division
Publisher:
Published: 2007-01-01
Total Pages:
ISBN-13: 9780618881659
DOWNLOAD EBOOKAuthor: Martin A. Lee
Publisher: Grove Press
Published: 1992
Total Pages: 392
ISBN-13: 9780802130624
DOWNLOAD EBOOKProvides a social history of how the CIA used the psychedelic drug LSD as a tool of espionage during the early 1950s and tested it on U.S. citizens before it spread into popular culture, in particular the counterculture as represented by Timothy Leary, Allen Ginsberg, Ken Kesey, and others who helped spawn political and social upheaval.
Author: Frederick Lewis Allen
Publisher: DigiCat
Published: 2022-11-22
Total Pages: 345
ISBN-13:
DOWNLOAD EBOOKOnly Yesterday: An Informal History of the 1920s by Frederick Lewis Allen is a history textbook about the lively gloriousness of Roaring 20s America. Contents: "II. BACK TO NORMALCY III. THE BIG RED SCARE IV. AMERICA CONVALESCENT V. THE REVOLUTION IN MANNERS AND MORALS VI. HARDING AND THE SCANDALS VII. COOLIDGE PROSPERITY VIII. THE BALLYHOO YEARS IX. THE REVOLT OF THE HIGHBROWS X. ALCOHOL AND AL CAPONE XI. HOME, SWEET FLORIDA."
Author: Karen A. Hegtvedt
Publisher: SAGE Publications
Published: 2017-07-12
Total Pages: 488
ISBN-13: 148331474X
DOWNLOAD EBOOKSocial Psychology takes a sociological approach to the study of the individual in relationship to society. It's main purpose is is to highlight how social psychology provides varied, yet inter-related, explanations for individuals’ experiences in groups. The text tells the story of how these dynamics unfold, beginning with the central social characteristics of the individual, to processes of perception and of interaction. In the telling of this story, it also notes some of the interesting cross-cultural comparisons in regard to these dynamics.
Author: Kenneth Lacovara
Publisher: Simon and Schuster
Published: 2017-09-19
Total Pages: 192
ISBN-13: 1501120107
DOWNLOAD EBOOKWhat can long-dead dinosaurs teach us about our future? Plenty, according to paleontologist Kenneth Lacovara, who has discovered some of the largest creatures to ever walk the Earth. By tapping into the ubiquitous wonder that dinosaurs inspire, Lacovara weaves together the stories of our geological awakening, of humanity’s epic struggle to understand the nature of deep time, the meaning of fossils, and our own place on the vast and bountiful tree of life. Go on a journey––back to when dinosaurs ruled the Earth––to discover how dinosaurs achieved feats unparalleled by any other group of animals. Learn the secrets of how paleontologists find fossils, and explore quirky, but profound questions, such as: Is a penguin a dinosaur? And, how are the tiny arms of T. rex the key to its power and ferocity? In this revealing book, Lacovara offers the latest ideas about the shocking and calamitous death of the dinosaurs and ties their vulnerabilities to our own. Why Dinosaurs Matter is compelling and engaging—a great reminder that our place on this planet is both precarious and potentially fleeting. “As we move into an uncertain environmental future, it has never been more important to understand the past.”
Author: John Kenrick
Publisher: Bloomsbury Publishing
Published: 2017-07-27
Total Pages: 349
ISBN-13: 1474266991
DOWNLOAD EBOOKMusical Theatre: A History is a new revised edition of a proven core text for college and secondary school students – and an insightful and accessible celebration of twenty-five centuries of great theatrical entertainment. As an educator with extensive experience in professional theatre production, author John Kenrick approaches the subject with a unique appreciation of musicals as both an art form and a business. Using anecdotes, biographical profiles, clear definitions, sample scenes and select illustrations, Kenrick focuses on landmark musicals, and on the extraordinary talents and business innovators who have helped musical theatre evolve from its roots in the dramas of ancient Athens all the way to the latest hits on Broadway and London's West End. Key improvements to the second edition: · A new foreword by Oscar Hammerstein III, a critically acclaimed historian and member of a family with deep ties to the musical theatre, is included · The 28 chapters are reformatted for the typical 14 week, 28 session academic course, as well as for a two semester, once-weekly format, making it easy for educators to plan a syllabus and reading assignments. · To make the book more interactive, each chapter includes suggested listening and reading lists, designed to help readers step beyond the printed page to experience great musicals and performers for themselves. A comprehensive guide to musical theatre as an international phenomenon, Musical Theatre: A History is an ideal textbook for university and secondary school students.
Author:
Publisher:
Published: 1984
Total Pages: 2
ISBN-13:
DOWNLOAD EBOOKAuthor: Shaz Smilansky
Publisher: Kogan Page Publishers
Published: 2009-02-03
Total Pages: 272
ISBN-13: 0749456078
DOWNLOAD EBOOKConsumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Author: Lee G. Bolman
Publisher: John Wiley & Sons
Published: 2013-07-16
Total Pages: 561
ISBN-13: 1118573315
DOWNLOAD EBOOKIn this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal’s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability. A full instructor support package is available including an instructor’s guide, summary tip sheets for each chapter, hot links to videos & extra resources, mini-assessments for each of the frames, and podcast Q&As with Bolman & Deal.
Author: Bill Sherk
Publisher: Dundurn
Published: 2004-09
Total Pages: 315
ISBN-13: 1550025252
DOWNLOAD EBOOKIf you ever use words and find yourself wondering where they came from, who wrote them first, and why they became necessary, then you will savour 500 Years of New Words, a new volume that takes you on an exciting journey through the English language from the days before Shakespeare to the first decade of the twenty-first century. The entries are arranged not alphabetically but in chronological order based on the earliest known year that each word was printed or written down.
