Jerry Yang and David Filo

Jerry Yang and David Filo

Author: Michael R. Weston

Publisher: The Rosen Publishing Group, Inc

Published: 2006-08-15

Total Pages: 116

ISBN-13: 9781404207189

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Biography of Jerry Yang and David Filo, who founded Yahoo! and turned it into a billion-dollar business.


Jerry Yang and David Filo

Jerry Yang and David Filo

Author: Josepha Sherman

Publisher: Twenty-First Century Books

Published: 2001-01-01

Total Pages: 84

ISBN-13: 9780761319610

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Profiles the founders of the Yahoo! search engine, describing how their efforts to track their favorite websites while graduate students at Stanford evolved into the Internet's popular website.


Yahoo! Unplugged

Yahoo! Unplugged

Author: David Filo

Publisher: Wiley Publishing

Published: 1995

Total Pages: 566

ISBN-13: 9781568847153

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A readable, comprehensive, and easy-to-use guide to finding all the best sites on the World Wide Web. Whether you're a first-time "newbie" or seasoned Net surfer, this information-packed guide will help you find the jewels of the WWW and Internet. Based on Yahoo, the most widely used online directory on the Internet, this guide covers the absolute best 8,000 Web sites. CD contains bestselling Web browser software and a Yahoo index to over 80,000 sites on the Internet. (Communications / Networking)


We Were Yahoo!

We Were Yahoo!

Author: Jeremy Ring

Publisher: Post Hill Press

Published: 2018-01-23

Total Pages: 272

ISBN-13: 1682615790

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For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school! At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.


Marissa Mayer and the Fight to Save Yahoo!

Marissa Mayer and the Fight to Save Yahoo!

Author: Nicholas Carlson

Publisher: Twelve

Published: 2015-01-06

Total Pages: 310

ISBN-13: 1455556629

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A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.


Inside Yahoo!

Inside Yahoo!

Author: Karen Angel

Publisher: John Wiley & Sons

Published: 2002-10-01

Total Pages: 290

ISBN-13: 0471421022

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An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.


Jerry Yang

Jerry Yang

Author: Paul Kupperberg

Publisher: Infobase Learning

Published: 2013

Total Pages: 140

ISBN-13: 1438144970

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Jerry Yang was a bright child who always asked the question 'Why?' When he was 10 years old, his widowed mother, moved the family to California. While at Stanford University, Yang met fellow student David Filo and created "Jerry and David's Guide to the World Wide Web." This list would one day become the Internet search engine giant Yahoo!


How the Internet Happened: From Netscape to the iPhone

How the Internet Happened: From Netscape to the iPhone

Author: Brian McCullough

Publisher: Liveright Publishing

Published: 2018-10-23

Total Pages: 371

ISBN-13: 1631493086

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A Library Journal Best Book of the Year Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.” Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.


The Perfect Store

The Perfect Store

Author: Adam Cohen

Publisher: Hachette+ORM

Published: 2008-12-14

Total Pages: 245

ISBN-13: 031605464X

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When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce. Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons. Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable.


Yahoo! Hacks

Yahoo! Hacks

Author: Paul Bausch

Publisher: "O'Reilly Media, Inc."

Published: 2005-10-17

Total Pages: 493

ISBN-13: 0596553137

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Yahoo! took the world by storm in the 1990s as a one-of-a-kind, searchable list of interesting web sites. But ten years later, it has expanded into a department store overflowing with useful and innovative tools and services-from email, blogging, social networking, and instant messaging, to news, financial markets, shopping, movie and TV listings, and much more. Today's Yahoo! keeps you connected with every aspect of your life and every corner of the Web. Yahoo! Hacks shows you how to use, expand, personalize, and tweak Yahoo! in ways you never dreamed possible. You'll learn how to: Fine-tune search queries with keyword shortcuts and advanced syntax Manage and customize Yahoo! Mail, using it as your universal email client to access all your other accounts Explore your social networks with Yahoo! 360, blogging your life, keeping up with friends, and making new contacts Store, sort, blog, feed, track, and otherwise share photos with Flickr and RSS Make My Yahoo! your Yahoo!, and personalize Yahoo!'s many properties Roll your own Yahoo! applications with Yahoo! new Web Services API and Perl, PHP, Java, Python, Ruby, or the programming language of your choice Visualize search results and topics, mash up images from around the Web, and remix other web content List (or hide) your site with Yahoo!, and integrate Yahoo! Groups, Messenger, contextual search (Y!Q), or other Yahoo! features Whether you want to become a power searcher, news monger, super shopper, or innovative web developer, Yahoo! Hacks provides the tools to take you further than you ever thought possible.