This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1963.
Report on a social research field study, conducted in the Tokyo urban area between 1958 and 1960, on the emergence to middle class status of the nonmanual worker and his family in Japan - covers family budget and income, the role of educational level and the examination system, child care practices, living conditions, the social status of women, the impact of social change, etc. Bibliography pp. 301 to 305 and statistical tables.
This classic study on the sociology of Japan remains the only in-depth treatment of the Japanese middle class. Now in a fiftieth-anniversary edition that includes a new foreword by William W. Kelly, this seminal work paints a rich and complex picture of the life of the salaryman and his family. In 1958, Suzanne and Ezra Vogel embedded themselves in a Tokyo suburb, living among and interviewing six middle-class families regularly for a year. Tracing the rapid postwar economic growth that led to hiring large numbers of workers who were provided lifelong employment, the authors show how this phenomenon led to a new social class—the salaried men and their families. It was a well-educated group that prepared their children rigorously for the same successful corporate or government jobs they held. Secure employment and a rising standard of living enabled this new middle class to set the dominant pattern of social life that influenced even those who could not share it, a pattern that remains fundamental to Japanese society today.
This classic study on the sociology of Japan remains the only in-depth treatment of the Japanese middle class. Now in a fiftieth-anniversary edition that includes a new foreword by William W. Kelly, this seminal work paints a rich and complex picture of the life of the salaryman and his family. In 1958, Suzanne and Ezra Vogel embedded themselves in a Tokyo suburb, living among and interviewing six middle-class families regularly for a year. Tracing the rapid postwar economic growth that led to hiring large numbers of workers who were provided lifelong employment, the authors show how this phenomenon led to a new social class the salaried men and their families. It was a well-educated group that prepared their children rigorously for the same successful corporate or government jobs they held. Secure employment and a rising standard of living enabled this new middle class to set the dominant pattern of social life that influenced even those who could not share it, a pattern that remains fundamental to Japanese society today."
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability. Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931–1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603–1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese ”values” of hospitality expressed in purchasing and consuming its products. In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities.
In this ethnography of the everyday life of contemporary Korea, Denise Lett argues that South Korea’s contemporary urban middle class not only exhibits upper-class characteristics but also that this reflects a culturally inherited disposition of Koreans to seek high status. Lett shows that Koreans have adapted traditional ways of asserting high status to modern life, and analyzes strategies for claiming high status in terms of occupation, family, lifestyle, education, and marriage.
This book of the Japanese hegemonic salaryman masculinity demonstrates the way in which the participants construct their masculinities through their life course. Their narratives reveal their contradictions, doubts, dilemmas, anxieties and resignation behind the fa ade of their confidence and pride.
This book uses the figure of the salaryman to explore masculinity in Japan by examining the salaryman as a gendered construct, and is one of the first to focus on the men within Japanese corporate culture through a gendered lens. Not only does this add to the emerging literature on masculinity in Japan, but given the important role Japanese corporate culture has played in Japan's emergence as an industrial power, Romit Dasgupta's research offers a new way of looking both at Japanese business culture, and more generally at important changes in Japanese society in recent years.
Reworking Japan examines how the past several decades of neoliberal economic restructuring and reforms have challenged Japan's corporate ideologies, gendered relations, and subjectivities of individual employees. With Japan's remarkable economic growth since the 1950s, the lifestyles and life courses of "salarymen" came to embody the "New Middle Class" family ideal. However, the nearly three decades of economic stagnation and reforms since the bursting of the economic bubble in the early 1990s has intensified corporate retrenchment under the banner of neoliberal restructuring and brought new challenges to employees and their previously protected livelihoods. In a sweeping appraisal of recent history, Gagné demonstrates how economic restructuring has reshaped Japanese corporations, workers, and ideals, as well as how Japanese companies and employees have resisted and actively responded to such changes. Gagné explores Japan's fraught and problematic transition from the postwar ideology of "companyism" to the emergent ideology of neoliberalism and the subsequent large-scale economic restructuring. By juxtaposing Japan's economic transformation with an ethnography of work and play, and individual life histories, Gagné goes beyond the abstract to explore the human dimension of the neoliberal reforms that have impacted the nation's corporate governance, socioeconomic class, workers' subjectivities, and family relations. Reworking Japan, with its firsthand analysis of how the supposedly hegemonic neoliberal regime does not completely transform existing cultural frames and social relations, will shake up preconceived ideas about Japanese men and the social effects of neoliberalism.
The years following World War II saw a huge expansion of the middle classes in the world's industrialized nations, with a significant part of the working class becoming absorbed into the middle class. Although never explicitly formalized, it was as though a new social contract called for government, business, and labor to work together to ensure greater political freedom and more broadly shared economic prosperity. For the most part, they succeeded. In Social Contracts Under Stress, eighteen experts from seven countries examine this historic transformation and look ahead to assess how the middle class might fare in the face of slowing economic growth and increasing globalization. The first section of the book focuses on the differing experiences of Germany, Britain, France, the United States, and Japan as they became middle-class societies. The British working classes, for example, were slowest to consider themselves middle class, while in Japan by the 1960s, most workers had abandoned working-class identity. The French remain more fragmented among various middle classes and resist one homogenous entity. Part II presents compelling evidence that the rise of a huge middle class was far from inclusive or free of social friction. Some contributors discuss how the social contract reinforced long-standing prejudices toward minorities and women. In the United States, Ira Katznelson writes, Southern politicians used measures that should have promoted equality, such as the GI bill, to exclude blacks from full access to opportunity. In her review of gender and family models, Chiara Saraceno finds that Mediterranean countries have mobilized the power of the state to maintain a division of labor between men and women. The final section examines what effect globalization might have on the middle class. Leonard Schoppa's careful analysis of the relevant data shows how globalization has pushed "less skilled workers down and more skilled workers up out of a middle class that had for a few decades been home to both." Although Europe has resisted the rise of inequality more effectively than the United States or Japan, several contributors wonder how long that resistance can last. Social Contracts Under Stress argues convincingly that keeping the middle class open and inclusive in the face of current economic pressures will require a collective will extending across countries. This book provides an invaluable guide for assessing the issues that must be considered in such an effort.
