Interpreting China's Grand Strategy

Interpreting China's Grand Strategy

Author: Michael D. Swaine

Publisher: Rand Corporation

Published: 2000-03-22

Total Pages: 305

ISBN-13: 0833048309

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China's continuing rapid economic growth and expanding involvement in global affairs pose major implications for the power structure of the international system. To more accurately and fully assess the significance of China's emergence for the United States and the global community, it is necessary to gain a more complete understanding of Chinese security thought and behavior. This study addresses such questions as: What are China's most fundamental national security objectives? How has the Chinese state employed force and diplomacy in the pursuit of these objectives over the centuries? What security strategy does China pursue today and how will it evolve in the future? The study asserts that Chinese history, the behavior of earlier rising powers, and the basic structure and logic of international power relations all suggest that, although a strong China will likely become more assertive globally, this possibility is unlikely to emerge before 2015-2020 at the earliest. To handle this situation, the study argues that the United States should adopt a policy of realistic engagement with China that combines efforts to pursue cooperation whenever possible; to prevent, if necessary, the acquisition by China of capabilities that would threaten America's core national security interests; and to remain prepared to cope with the consequences of a more assertive China.


Advertising as Multilingual Communication

Advertising as Multilingual Communication

Author: H. Kelly-Holmes

Publisher: Springer

Published: 2016-01-11

Total Pages: 221

ISBN-13: 0230503012

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.


Contemporary Chinese Literature

Contemporary Chinese Literature

Author: Y. Huang

Publisher: Springer

Published: 2007-11-26

Total Pages: 228

ISBN-13: 0230608752

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This book offers a case study of four of the most influential contemporary Chinese writers and 'cultural bastards' - Duoduo, an underground 'misty' poet; Wang Shuo, a 'hooligan' writer; Zhang Chengzhi, an old 'Red Guard' and new 'cultural heretic'; and Wang Xiaobo, a chronicler of Rabelaisian modern history.


Bakhtin and the Movies

Bakhtin and the Movies

Author: M. Flanagan

Publisher: Springer

Published: 2009-05-29

Total Pages: 251

ISBN-13: 0230252044

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Martin Flanagan uses Bakhtin's notions of dialogism, chronotope and polyphony to address fundamental questions about film form and reception, focussing particularly on the way cinematic narrative utilises time and space in its very construction.


Psycho-Cybernetics (Updated and Expanded)

Psycho-Cybernetics (Updated and Expanded)

Author: Maxwell Maltz

Publisher: Souvenir Press

Published: 2022-09-08

Total Pages: 336

ISBN-13: 1800812930

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The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.


The Bedford Handbook

The Bedford Handbook

Author: Diana Hacker

Publisher: Macmillan Higher Education

Published: 2013-10-18

Total Pages: 948

ISBN-13: 1457650800

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What habits are common among good college writers? Good college writers are curious, engaged, reflective, and responsible. They read critically. They write with purpose. They tune into their audience. They collaborate and seek feedback. They know credible evidence makes them credible researchers. They revise. The Bedford Handbook, based on surveys with more than 1,000 first-year college students, fosters these habits and offers more support than ever before for college reading and writing. New writing guides support students as they compose in an ever-wider variety of genres, including multimodal genres. New reading support encourages students to become active readers. Retooled research advice emphasizes inquiry and helps writers cite even the trickiest digital sources confidently and responsibly. Best of all, the Handbook remains a trusted companion for students because it is accessible, comprehensive, and authoritative. Instructors benefit, too: A substantially revised Instructor’s Edition includes Nancy Sommers’s personal mentoring—more than 100 new concrete tips for teaching with the handbook. Finally, integrated digital content is easily assignable and helps students practice and apply the handbook’s lessons.


Looking Closer 5

Looking Closer 5

Author: Michael Bierut

Publisher: Allworth Press

Published: 2006

Total Pages: 260

ISBN-13:

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The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury, Alice Twemlow, Steven Heller, Jessica Helfand, William Drenttel, Michael Bierut, Michael Dooley, Nick Curry, Emily King, and more. Among the important themes discussed: design as popular culture, design as art, politics, aesthetics, social responsibility, typography, the future of design, and more. Students, graphic designers beginning their careers, and veterans seeking fresh perspective will savor this anthology gathered from some of today’s top graphic design writers and practitioners, as well as commentators from outside the profession. From the series that helped launch the design criticism movement and was the first to anthologize graphic design criticism from key sources, this volume promises to be the most provocative of all! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


How to Get from Where You Are to Where You Want to Be

How to Get from Where You Are to Where You Want to Be

Author: Jack Canfield

Publisher: HarperCollins UK

Published: 2007

Total Pages: 370

ISBN-13: 0007245750

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Within minutes of reading this book you will want - and be able to - apply its clear, direct and highly effective principles to your own life. Jack Canfield built an $80 million business from nothing. Now he shares his key techniques and unique insights so that you too can achieve success in everything you do.


Abduction: Human Encounters with Aliens

Abduction: Human Encounters with Aliens

Author: Mack

Publisher: Simon and Schuster

Published: 2009-12-15

Total Pages: 464

ISBN-13: 143919002X

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A Harvard psychiatrist, the author of A Prince of Our Disorder, presents accounts of alien abduction taken from the more than sixty cases he has investigated and examines the implications for our identity as a species. These mesmerizing and thought-provoking stories of alien encounters from a Harvard professor take you through actual case studies of people from all walks of life and ages who have had challenging, sometimes disturbing, and in every case, life changing experiences of alien abduction. “John Mack explores evidence of nonhuman intelligence like an attorney preparing for the ‘trial of the century’—interviewing witnesses, examining physical evidence, consulting with experts in related fields, constantly questioning his own assumptions…As a story of one man’s determination to bear witness to cosmic mysteries with extraordinary implications for the human future, Abduction is bound to become a modern classic” (Keith Thompson, author of Angels and Aliens)


American War Cinema and Media since Vietnam

American War Cinema and Media since Vietnam

Author: Patricia Keeton

Publisher: Springer

Published: 2013-08-28

Total Pages: 265

ISBN-13: 1137277890

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No other cinematic genre more sharply illustrates the contradictions of American society - notions about social class, politics, and socio-economic ideology - than the war film. This book examines the latest cycle of war films to reveal how they mediate and negotiate the complexities of war, class, and a military-political mission largely gone bad.