Public Relations
Public Relations

Author: Frank Jefkins

Publisher: Elsevier

Published: 2016-06-03

Total Pages: 287

ISBN-13: 1483183173

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Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Advertising
Advertising

Author: Frank Jefkins

Publisher: Elsevier

Published: 2016-06-03

Total Pages: 319

ISBN-13: 1483183181

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Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

Women and Peace
Women and Peace

Author: Betty A. Reardon

Publisher: State University of New York Press

Published: 1993-07-01

Total Pages: 224

ISBN-13: 1438417020

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Handbook of International Management
Handbook of International Management

Author: Tracy Murray

Publisher: John Wiley & Sons

Published: 1991-01-16

Total Pages: 690

ISBN-13: 9780471606741

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This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.

Public Relations in Britain
Public Relations in Britain

Author: Jacquie L'Etang

Publisher: Routledge

Published: 2004-07-22

Total Pages: 290

ISBN-13: 1135649766

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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

Elise Boulding
Elise Boulding

Author: Mary Lee Morrison

Publisher: McFarland

Published: 2015-09-15

Total Pages: 239

ISBN-13: 0786482362

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Elise Boulding has been among the most influential of social reformers to advocate the integration of peace studies and women's studies. Her ideas inspired a number of works addressing the role of the family in producing social change and discussing women's unique capacity for promoting peace through nurturing and networking. Boulding's additional ideas on transnational networks and their relationship to global understanding are considered seminal contributions to modern peace studies and have earned her the title of "matriarch" of the 20th century peace movement. This biography is divided into three parts. The first and third deal chronologically with the life of Elise Boulding, beginning with her childhood experiences as a Scandinavian immigrant. The 1940 Nazi invasion of Norway significantly influenced her concepts of pacifism and Quaker spiritualism, laying the foundation for her future work as a leader in the Women's International League for Peace and Freedom and her dynamic professional partnership with and marriage to the internationally known Quaker economist and poet Kenneth Boulding. Part Two expounds upon Boulding's philosophy of education, her role as a member of the Religious Society of Friends, her espousal of the conceptual evolution of cultures of peace, and her theoretical work in women's studies and peace research. In recognition of these achievements, Boulding has been the recipient of more than 19 awards and was a 1990 nominee for the Nobel Peace Prize.