The iPad is more than a plaything. Apple's touch-screen tablet is being embraced by individuals, companies, schools, and universities as a business and productivity device. With the power of a lower-end laptop and a smartphone's ease of use, not to mention thousands of third-party apps, the iPad can do real work. While this device isn't perfect, its future in the work world is assured. This book shows how the iPad Means Business.
Beloved author and teacher Alan Cohen (A Course in Miracles Made Easy) uses his insightful spin on spiritual wisdom to show that we can enjoy significant career and financial success and be true to our passion and soul's calling. Can you create material success and keep your spirit alive? Is it possible to combine prosperity with purpose and passion? Can you sell your product without losing your soul? Expert coach and beloved teacher Alan Cohen demonstrates the answer is yes. In Spirit Means Business, he identifies--and then dismantles--the 10 primary illusions that keep us from connecting spirituality and prosperity. To name a few: If you want to succeed, you have to suffer first There's only so much to go around Competition is healthy and necessary To do well in your work, you must give up your life In each case, Alan shows us how to replace the illusion with a higher truth, using principles that always work when we apply them consciously. You'll learn from down-to-earth examples of individuals who have combined soul and success, and you'll find crisp, clear formulas to bridge the gaps and surmount the hurdles along the way. Drawing on wisdom sources from the Tao Te Ching to A Course in Miracles, as well as stories from Alan's clients and his own life, this book will help you navigate a spiritually sound path to the success you desire.
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers’ brains work when they choose brands. A strong brand cannot be build effectively without taking into account the laws of the brain – which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors’ brands. Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind – and this book proves it!
Education Networks is a critical analysis of the emerging intersection among the global power elite, information and communication technology, and schools. Joel Spring documents and examines the economic and political interests and forces —including elite networks, the for-profit education industry, data managers, and professional educators — that are pushing the use of ICT for online instruction, test preparation and tutoring, data management, instructional software packages, and more , and looks closely at the impact this is having on schools, students, and learning. Making a distinction between "mind" (as socially constructed) and "brain" (as a physiological entity), Spring draws on recent findings from comparative psychology on the possible effects of ICT on the social construction of the minds of students and school managers, and from neuroscience regarding its effect on students’ brains. Throughout, the influence of elite networks and powerful interest groups is linked to what is happening to children in classrooms. In conclusion Spring offers bold suggestions to change the course of the looming technological triumph of ICT in the "brave new world" of schooling.
Paying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers. The book comprehensively describes current status, trends and critical aspects of successful mobile payment. It combines theory and practice. Comprising essential aspects of a successful mobile payment as well as successful case studies and practical examples, this book is for all who are developing, offering and using mobile payment.
Steve Jobs is considered to be the greatest entrepreneur of modern times. In a world where people consider themselves fortunate for getting even partial credit for changing one industry, Steve Jobs went on changing not one, but seven industries namely personal computers, desktop publishing, animation movies, computer retailing, music players, mobiles phones and tablet computing. He didn’t have any business management degree. He was a college drop out and a hippie. He considered himself as an artist and went on creating his two masterpieces, Pixar and Apple. This book takes a look at what made Steve Jobs one of the greatest business icons of all time and how he applied seven business mantras in his own way.
Get the most out of using your iPad at work iPad at Work For Dummies provides essential and in-depth coverage for a variety of productivity-related tasks made possible on the iPad, from basics such as setting up and starting out with an iPad to tips on the best practices for enterprise-level word processing, spreadsheet creation, presenting, task management, project management, graphic design, and communication. Beyond that, it also includes down-to-earth examples of how to use an iPad at work, including synchronization, data backup, and communicating with Windows networks. Written by an experienced and well-known iPad user, writer, podcaster, and lecturer who has taught many other professionals how to get the most from their Apple devices in the workplace, iPad at Work For Dummies goes beyond simple coverage of iWork to show you step-by-step the iPad's capabilities to quickly, professionally, and effectively create and interact with typical office documents and systems. Covers the best software and practices for productively integrating the iPad into a work environment Shows you how the iPad goes beyond use as an at-home device to make work easier Includes examples that bring the information and instructions to life If you're considering integrating the use of an iPad at work, or have recently begun and want to grasp the full spectrum of its capabilities in the workplace, iPad at Work For Dummies has you covered.
For the past decade, Arthur Goldstuck has had a front-row seat to witness the remarkable rise of AI across all sectors of business and society. As generative AI becomes a household phrase and sparks hopes and fears of machines augmenting or replacing human beings, this guide offers an invaluable overview of the past, present and future of AI. The Hitchhiker’s Guide to AI is aimed at both beginners and those who consider themselves experienced or skilled at using AI. It draws on many years of direct access to global and regional leaders in using AI, from Africa to the Middle East to North America to Europe and Asia, and it provides unique perspectives on generative AI, as well as practical advice for using it. It is useful for consumers, academics, professionals and anyone in business who wants to get up to speed quickly and practically. It also entertains and inspires anyone who is curious about AI or already engaged in its possibilities. Need to understand or refine prompting? You’re in the right place. Need to prepare for the coming impact of AI on health, travel, education and business? This is the book for you.
Super-fast processors, streamlined Internet access, and free productivity and entertainment apps make Apple’s new iPads the hottest tablets around. But to get the most from them, you need an owner’s manual up to the task. That’s where this bestselling guide comes in. You’ll quickly learn how to import, create, and play back media; shop wirelessly; sync content across devices; keep in touch over the Internet; and even take care of business. The important stuff you need to know: Take tap lessons. Become an expert ‘Padder with the new iPad Air, the iPad Mini with Retina display, or any earlier iPad. Take your media with you. Enjoy your entire media library—music, photos, movies, TV shows, books, games, and podcasts. Surf like a maniac. Hit the Web with the streamlined Safari browser and the iPad’s ultrafast WiFi connection or 4G LTE network. Run the show. Control essential iPad functions instantly by opening the Control Center from any screen. Beam files to friends. Wirelessly share files with other iOS 7 users with AirDrop. Get creative with free iLife apps. Edit photos with iPhoto, videos with iMovie, and make music with GarageBand. Get to work. Use the iPad’s free iWork suite, complete with word processor, spreadsheet, and presentation apps.
Are you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments. International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity. Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry. Interviewees include: Anne Meadows, Commissioning Editor at Granta and Portobello Books Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad Caroline Walsh, Literary Agent, David Higham Associates Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc Shaun Hodgkinson, COO, Dorling Kindersley Thomas Truong, Publishing Director, Little Tiger Group Jenny Blenk, Associate Editor, Dark Horse Comics Jeanette Morton, Digital Publisher, Oxford University Press Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster
