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Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 126
ISBN-13: 9780761908203
DOWNLOAD EBOOKVolume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
Author: Jenny Kitzinger
Publisher: SAGE
Published: 1999-02-22
Total Pages: 244
ISBN-13: 9780761955689
DOWNLOAD EBOOKThis book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Author: Richard A. Krueger
Publisher: SAGE
Published: 2000-04-26
Total Pages: 238
ISBN-13: 9780761920717
DOWNLOAD EBOOK`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 164
ISBN-13: 9780761908173
DOWNLOAD EBOOKCovers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Author: Michael Bloor
Publisher: SAGE
Published: 2001-03-08
Total Pages: 126
ISBN-13: 9780761957430
DOWNLOAD EBOOKThere is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 130
ISBN-13: 9780761908197
DOWNLOAD EBOOKVolume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author: Richard A. Krueger
Publisher: SAGE
Published: 1998
Total Pages: 140
ISBN-13: 9780761908210
DOWNLOAD EBOOKVolume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Author: Susan Dawson
Publisher: International Nutrition Foundation for
Published: 1993
Total Pages: 96
ISBN-13: 9780963552228
DOWNLOAD EBOOKAuthor: Pranee Liamputtong
Publisher: SAGE Publications
Published: 2011-03-28
Total Pages: 225
ISBN-13: 1847879098
DOWNLOAD EBOOKA friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Author: David L. Morgan
Publisher: SAGE Publications
Published: 2018-07-13
Total Pages: 306
ISBN-13: 1506327133
DOWNLOAD EBOOKBasic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
