Introduction to Digital Entrepreneurs and Digital Business Management
Introduction to Digital Entrepreneurs and Digital Business Management

Author: Dr. R. Sundar

Publisher: Academic Guru Publishing House

Published: 2024-06-12

Total Pages: 217

ISBN-13: 8197397155

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"Introduction to Digital Entrepreneurs and Digital Business Management" serves as a comprehensive guide for ambitious entrepreneurs and business managers moving into the digital landscape. Written by seasoned experts in digital business strategies, this book discusses in depth the fundamental concepts important for understanding and succeeding in the digital economy. Covering topics ranging from digital business models such as subscription-based and freemium models to the intricacies of managing digital platforms and marketplaces, this book provides practical insights and case studies. Readers gain a deep understanding of how digital technology and the Internet reshape traditional business paradigms, providing opportunities for innovation and growth. This book emphasizes a strategic approach to digital entrepreneurship, highlighting key factors such as customer acquisition, retention, and monetization in a digitally driven market. It provides readers with tools to tackle challenges unique to digital enterprises, including scalability, data privacy, and disruptive technologies. Whether for digital business management or entrepreneurs seeking to launch or optimize their digital ventures, "Introduction to Digital Entrepreneurs and Digital Business Management" serves as an essential resource. It combines iv theoretical frameworks with real-world examples, empowering readers to apply concepts effectively in today's dynamic digital environment.

Digital Entrepreneurship
Digital Entrepreneurship

Author: Mariusz Soltanifar

Publisher: Springer Nature

Published: 2020-11-13

Total Pages: 339

ISBN-13: 3030539148

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This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Digital Entrepreneurship
Digital Entrepreneurship

Author: Vincenzo Morabito

Publisher: Cambridge University Press

Published: 2022-01-06

Total Pages: 261

ISBN-13: 1108986145

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A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

Digital Entrepreneurship
Digital Entrepreneurship

Author: Ronny Baierl

Publisher: Springer

Published: 2019-08-02

Total Pages: 208

ISBN-13: 3030201384

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Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.

Digital Business Management
Digital Business Management

Author: IntroBooks

Publisher: Can Akdeniz

Published: 2019-01-11

Total Pages: 35

ISBN-13:

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There are a number of businesses that are presently online and serving the needs of people. Many different models of business are present and practiced worldwide, out of the best of which is a digital business. Digital business is basically a technology that offers modern ways in order to communicate, collaborate, and conduct business in such a way that it can fulfill the requirements of the customers and clients and at the same time can provide nourishment and growth to itself. It is necessary to manage the digital business in such a way that it can bring more fortune to a company or an organization. For achieving better management of a digital business, it is necessary for an organization to be updated with the newest and the most suitable technology available and train its employees for the enhancement of skills that are required for the management of the digital business to make it run smoothly. Here is a brief discussion to understand digital business and a few tips in order to manage and organize it in a better way for the enhancement of business on the different platforms.

Digital Business and E-commerce Management
Digital Business and E-commerce Management

Author: Dave Chaffey

Publisher: Pearson UK

Published: 2019

Total Pages: 1051

ISBN-13: 1292193360

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Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Digital Business
Digital Business

Author: Annmarie Hanlon

Publisher: SAGE Publications Limited

Published: 2024-03-15

Total Pages: 467

ISBN-13: 1529678773

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Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon

E-business and E-commerce Management
E-business and E-commerce Management

Author: Dave Chaffey

Publisher: Pearson Education

Published: 2007

Total Pages: 700

ISBN-13: 9780273707523

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Digital Business and Electronic Commerce
Digital Business and Electronic Commerce

Author: Bernd W. Wirtz

Publisher: Springer Nature

Published: 2021-03-28

Total Pages: 762

ISBN-13: 3030634825

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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Digital Business Models
Digital Business Models

Author: Bernd W. Wirtz

Publisher: Springer

Published: 2019-04-02

Total Pages: 252

ISBN-13: 3030130053

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The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.