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Author: Richard L. West
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 2004
Total Pages: 0
ISBN-13: 9780767430340
DOWNLOAD EBOOKThis work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author: Richard West
Publisher:
Published: 2002-10
Total Pages: 525
ISBN-13: 9780071216371
DOWNLOAD EBOOKThis work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author: Richard L. West
Publisher:
Published: 2003-08
Total Pages: 544
ISBN-13: 9780071110150
DOWNLOAD EBOOKThis text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
Author: Marianne Dainton
Publisher: SAGE Publications
Published: 2018-01-08
Total Pages: 287
ISBN-13: 1506315488
DOWNLOAD EBOOKUpdated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author: Swen Windahl
Publisher: SAGE
Published: 1992-01-09
Total Pages: 260
ISBN-13: 9780803984318
DOWNLOAD EBOOKThis broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author: Don W. Stacks
Publisher: Harcourt Brace College Publishers
Published: 1991
Total Pages: 344
ISBN-13:
DOWNLOAD EBOOKAuthor: Lynn H. Turner
Publisher: Cambridge University Press
Published: 2018-10-11
Total Pages: 325
ISBN-13: 110715104X
DOWNLOAD EBOOKThis concise book presents theory and teaches skills allowing students from all academic backgrounds to understand the communication field.
Author: Martin S. Roden
Publisher: Elsevier
Published: 2014-05-17
Total Pages: 287
ISBN-13: 1483145565
DOWNLOAD EBOOKIntroduction to Communication Theory encompasses the body of knowledge contained in a quarter course in Communication Theory taught at the California State College, L.A. Organized into six chapters, this book first addresses the mathematical groundwork of signal analysis. Chapter 2 then applies this to the study of linear systems with emphasis upon filter theory. Subsequent chapters apply the developed theory to various communication systems, particularly in the study of amplitude, frequency, and pulse modulation. The last chapter describes the techniques of noise analysis. This text will be very useful to students in the field of communications.
Author: Marina Krcmar
Publisher: Routledge
Published: 2016-05-20
Total Pages: 381
ISBN-13: 1136288996
DOWNLOAD EBOOKThis volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author: Stephen M. Croucher
Publisher: Routledge
Published: 2015-08-20
Total Pages: 408
ISBN-13: 1317751361
DOWNLOAD EBOOKThis book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
