Internationalization Strategies of "Born Globals" and the Alibaba Group
Internationalization Strategies of

Author: Thorsten Mannherz

Publisher: GRIN Verlag

Published: 2018-03-15

Total Pages: 33

ISBN-13: 3668661898

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Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, University of applied sciences, Cologne, course: International Strategy & Sales Managenent, language: English, abstract: Expansion into foreign markets is an issue that many companies have to address if they want to offer their products and services not only in domestic markets but also in foreign markets. In order to become successful internationally, various internationalization strategies can be chosen. The first part of the work describes traditional internationalization strategies with the focus on the Uppsala approach as well as a relatively new concept called "Born Globals" from a theoretical standpoint. In the second part of the work, the theoretical learning about Born Globals is applied to practice at the example of the Alibaba Group. The work ends with the conclusion that the Alibaba Group shares the most common behaviors and characteristics of Born Globals.

The internationalization of e-commerce: a case study of the Alibaba group
The internationalization of e-commerce: a case study of the Alibaba group

Author: Matheus Felipe Pereira de Souza

Publisher: EdUFRR

Published: 2018-10-24

Total Pages: 156

ISBN-13: 8582881738

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The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.

Cases on Born Globals
Cases on Born Globals

Author: Erik S. Rasmussen

Publisher: Edward Elgar Publishing

Published: 2024-01-18

Total Pages: 184

ISBN-13: 1803924411

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Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

Localization Strategies for Global E-Business
Localization Strategies for Global E-Business

Author: Nitish Singh

Publisher: Cambridge University Press

Published: 2012

Total Pages: 347

ISBN-13: 1107008891

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

International Strategy of Emerging Market Firms
International Strategy of Emerging Market Firms

Author: Andrei Panibratov

Publisher: Taylor & Francis

Published: 2017-03-16

Total Pages: 435

ISBN-13: 1317447484

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Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

New Retail: Born in China Going Global
New Retail: Born in China Going Global

Author: Ashley Dudarenok

Publisher: Alarice International Limited

Published: 2019-01-01

Total Pages: 227

ISBN-13: 0692041915

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Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Creative Globalization
Creative Globalization

Author: Stéphane Callens

Publisher: John Wiley & Sons

Published: 2018-09-05

Total Pages: 260

ISBN-13: 1786302276

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The purpose of this book is to draw up a picture of the transformations in the innovation systems induced by globalization - or globalization. We understand the latter as the existence of new macroeconomic solidarities. These are attested since about the middle of the 1980s, with the observation of a tripolar world drawn up by Kenichi Ohmae. The book intends to explain all theories of globalization, as well as to clarify its relations with innovation. It constitutes an unprecedented synthesis on this theme, illustrated by examples from many sectors of activity.

International Business in the Information and Digital Age
International Business in the Information and Digital Age

Author: Rob van Tulder

Publisher: Emerald Group Publishing

Published: 2018-11-16

Total Pages: 441

ISBN-13: 1787563278

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The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Market Entry Strategies
Market Entry Strategies

Author: Mario Glowik

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-09-21

Total Pages: 180

ISBN-13: 3110653117

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This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.