International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality
International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality

Author: Anukrati Sharma

Publisher: Springer Nature

Published: 2024-11

Total Pages: 1280

ISBN-13: 9819743184

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This handbook provides new dimensions and directions to design tourism education curriculums and transform students' learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents a global perspective on the latest trends, innovative curriculum, research, and skill needs in the travel, tourism, and hotel industry via empirical, theoretical, and conceptual chapters, as well as through global case studies. This handbook explores how to develop the skills, attributes and prospects for employment in these competitive industries, and also highlights what employers in the tourism and hospitality sectors expect from graduate and/or post-graduate candidates. Besides examining the contribution of tourism education towards a better society, this handbook introduces a new way of designing curriculums, and examines the past practices, current trends, and future opportunities in the field.

Impact of Sensory Marketing on Buying Behavior
Impact of Sensory Marketing on Buying Behavior

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-10-22

Total Pages: 484

ISBN-13:

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In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Enhancing Higher Education and Research With OpenAI Models
Enhancing Higher Education and Research With OpenAI Models

Author: Demir, ?irvan ?en

Publisher: IGI Global

Published: 2024-06-05

Total Pages: 326

ISBN-13:

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As classrooms move from chalkboards to digital platforms, there's a critical juncture where the potential of AI intersects with the future of academia. The problem is multifaceted — it involves the nature of pedagogy, the demand for personalized learning experiences, and the ethical considerations inherent in deploying AI technologies. Educators, researchers, and administrators face the challenge of navigating this transformation while ensuring inclusivity, fairness, and ethical practice. Integrating AI in higher education risks becoming a chaotic endeavor without a comprehensive understanding of the opportunities, challenges, and ethical dimensions. The lack of a strategic approach could lead to biases, privacy concerns, and a digital divide exacerbating educational inequalities. Enhancing Higher Education and Research With OpenAI Models explores the intersection of artificial intelligence and higher education, focusing on the social sciences. A collaborative team of academics and AI expert's analyses aims to illuminate the transformative potential of integrating AI technologies into traditional educational settings. The book unravels the rich tapestry of the history of higher education in the social sciences, tracing the evolution from conventional blackboards to the modern digital landscape. It meticulously examines the increasing integration of technology in classrooms. It sets the stage for the impact of AI-driven tools and data analytics on pedagogy, personalized learning experiences, and broader access to education.

Green HRM Awareness and Training in Higher Education Institutions
Green HRM Awareness and Training in Higher Education Institutions

Author: Adu-Gyamfi, Mavis

Publisher: IGI Global

Published: 2024-09-18

Total Pages: 350

ISBN-13:

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Higher Education Institutions (HEIs) face a pressing challenge in balancing organizational competitiveness with environmental responsibility. As organizations increasingly adopt Green Human Resource Management (GHRM) practices to enhance sustainability, HEIs must align their human resource strategies with ecological goals. However, the lack of comprehensive guidance and resources tailored to HEIs hinders their ability to integrate GHRM effectively. Green HRM Awareness and Training in Higher Education Institutions solves this challenge. This book offers a detailed roadmap for HEIs implementing GHRM practices and fostering pro-environmental behaviors among staff and students. By equipping HR professionals and organizational leaders with strategies to integrate sustainability into HR processes, this book enables HEIs to enhance their environmental performance while maintaining competitiveness.

Research, Innovation, and Industry Impacts of the Metaverse
Research, Innovation, and Industry Impacts of the Metaverse

Author: Kumar, Jeetesh

Publisher: IGI Global

Published: 2024-06-06

Total Pages: 361

ISBN-13:

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Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Neurosensory and Neuromarketing Impacts on Consumer Behavior
Neurosensory and Neuromarketing Impacts on Consumer Behavior

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-10-11

Total Pages: 538

ISBN-13:

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The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-08-09

Total Pages: 455

ISBN-13:

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In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

New Technologies in Virtual and Hybrid Events
New Technologies in Virtual and Hybrid Events

Author: Kulshreshtha, Sharad Kumar

Publisher: IGI Global

Published: 2024-08-12

Total Pages: 548

ISBN-13:

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In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.

The Routledge Handbook of Tourism and Hospitality Education
The Routledge Handbook of Tourism and Hospitality Education

Author: Dianne Dredge

Publisher: Routledge

Published: 2014-10-03

Total Pages: 603

ISBN-13: 1135018952

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Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.