Instructor's Resource Guide to Accompany Services Marketing
Author: Kurtz
Publisher:
Published: 1997-11-01
Total Pages: 312
ISBN-13: 9780471193876
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Author: Kurtz
Publisher:
Published: 1997-11-01
Total Pages: 312
ISBN-13: 9780471193876
DOWNLOAD EBOOKAuthor: William A. Cohen
Publisher:
Published: 2001
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert F. Hartley
Publisher:
Published: 2001
Total Pages: 101
ISBN-13: 9780471397571
DOWNLOAD EBOOKAuthor: Robert F. Hartley
Publisher:
Published: 2001
Total Pages: 101
ISBN-13:
DOWNLOAD EBOOKAuthor: Masaaki Kotabe
Publisher: Wiley
Published: 2001
Total Pages: 380
ISBN-13: 9780471403852
DOWNLOAD EBOOKAuthor: Carl McDaniel
Publisher:
Published: 2004-03
Total Pages:
ISBN-13: 9780471487616
DOWNLOAD EBOOKPresents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.
Author: Carl McDaniel
Publisher:
Published: 2003-04-28
Total Pages: 256
ISBN-13: 9780471466246
DOWNLOAD EBOOKAuthor: Michael J. Dorsch
Publisher:
Published: 2004
Total Pages: 175
ISBN-13: 9780618312856
DOWNLOAD EBOOKAuthor: John R. Brooks
Publisher:
Published: 2003
Total Pages: 450
ISBN-13:
DOWNLOAD EBOOKAuthor: Courtney Hunt
Publisher:
Published: 2000
Total Pages: 854
ISBN-13: 9780072295887
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