Effective Public Relations
Effective Public Relations

Author: Glen M. Broom

Publisher: Pearson/Education

Published: 2008

Total Pages: 504

ISBN-13: 9780138145668

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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

Creating Spiritual and Psychological Resilience
Creating Spiritual and Psychological Resilience

Author: Grant H. Brenner

Publisher: Routledge

Published: 2010-12-20

Total Pages: 243

ISBN-13: 1135263779

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Creating Spiritual and Psychological Resilience explores the interface between spiritual and psychological care in the context of disaster recovery work, drawing upon recent disasters including but not limited to, the experiences of September 11, 2001. Each of the three sections that make up the book are structured around the cycle of disaster response and focus on the relevant phase of disaster recovery work. In each section, selected topics combining spiritual and mental health factors are examined; when possible, sections are co-written by a spiritual care provider and a mental health care provider with appropriate expertise. Existing interdisciplinary collaborations, creative partnerships, gaps in care, and needed interdisciplinary work are identified and addressed, making this book both a useful reference for theory and an invaluable hands-on resource.

The School and Community Relations
The School and Community Relations

Author: Edward H. Moore

Publisher: Pearson Educacion

Published: 2012-07

Total Pages: 320

ISBN-13: 9780133154962

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For prospective and current educational administrators learning about school and community relations. A well-researched text that presents school officials with information on how to establish effective relationships in the school community. This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text's authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.

Public Relations
Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

Published: 2013-07-29

Total Pages: 441

ISBN-13: 0806189827

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Power and Public Relations
Power and Public Relations

Author: Jeffrey L. Courtright

Publisher: Hampton Press (NJ)

Published: 2007

Total Pages: 316

ISBN-13:

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Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.