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Author: Randall S. Schuler
Publisher:
Published: 1987
Total Pages: 708
ISBN-13: 9780314352422
DOWNLOAD EBOOKAuthor: John R. Schermerhorn, Jr.
Publisher: John Wiley & Sons
Published: 2020-02-05
Total Pages: 498
ISBN-13: 1119497655
DOWNLOAD EBOOKSchermerhorn, Management 14e continues to offer the same balanced theory approach as with previous editions. Students need an active and engaged learning classroom environment that brings personal meaning to course content and the instructor's course objectives. Schermerhorn communicates with students through rich, timely features and cases that bring management topics, theories, and concepts to life. The underlying goal is to translate foundation theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.
Author: V. Kumar
Publisher: Springer
Published: 2018-05-15
Total Pages: 422
ISBN-13: 3662553813
DOWNLOAD EBOOKThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author: John R. Schermerhorn
Publisher: John Wiley & Sons
Published: 2011-10-11
Total Pages: 597
ISBN-13: 0470878215
DOWNLOAD EBOOKThe primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Author: Roberta S. Russell
Publisher: John Wiley & Sons
Published: 2019-09-24
Total Pages: 832
ISBN-13: 1119577659
DOWNLOAD EBOOKRussell and Taylor's Operations and Supply Chain Management, 10th Edition is designed to teach students understand how to create value and competitive advantage along the supply chain in a rapidly changing global environment. Beyond providing a solid foundation, this course covers increasingly important OM topics of sustainability, corporate social responsibility, global trade policies, securing the supply chain, and risk and resilience. Most importantly, Operations Management, Tenth Edition makes the quantitative topics easy for students to understand and the mathematical applications less intimidating. Appropriate for all business students, this course takes a balanced approach to the foundational understanding of both qualitative and quantitative operations management processes.
Author: Keri E. Pearlson
Publisher: John Wiley & Sons
Published: 2024-01-11
Total Pages: 370
ISBN-13: 1394215444
DOWNLOAD EBOOKProvides the knowledge and insights necessary to contribute to the Information Systems decision-making process Managing & Using Information Systems: A Strategic Approach delivers a solid knowledgebase of basic concepts to help MBA students and general business managers alike become informed, competent participants in Information Systems (IS) decisions. Now in its eighth edition, this fully up-to-date textbook explains the fundamental principles and practices required to use and manage information while illustrating how information systems can create or obstruct opportunities — and even propel digital transformations within a wide range of organizations. Drawing from their expertise in both academia and industry, the authors discuss the business and design processes relevant to IS while presenting a basic framework that connects business strategy, IS strategy, and organizational strategy. Step by step, readers are guided through each essential aspect of Information Systems, from fundamental information architecture and infrastructure to cyber security, Artificial Intelligence (AI), business analytics, project management, platform and IS governance, IS sourcing, and more. Detailed chapters contain mini-cases, full-length case studies, discussion topics, review questions, supplemental readings, and topic-specific managerial concerns that provide insights into real-world IS issues. Managing & Using Information Systems: A Strategic Approach, Eighth Edition, is an excellent textbook for advanced undergraduate and MBA-level courses on IS concepts and managerial approaches to leveraging emerging information technologies.
Author: John R. Schermerhorn, Jr
Publisher: John Wiley & Sons
Published: 2009-12-30
Total Pages: 557
ISBN-13: 0470169648
DOWNLOAD EBOOKExploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.
Author: Christopher Lovelock
Publisher: Pearson Australia
Published: 2015-05-20
Total Pages: 529
ISBN-13: 1486004768
DOWNLOAD EBOOK"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Author: Bowker Editorial Staff
Publisher:
Published: 2000-05
Total Pages: 1716
ISBN-13: 9780835243155
DOWNLOAD EBOOKAuthor: City of London College of Economics
Publisher: City of London College of Economics
Published:
Total Pages: 7727
ISBN-13:
DOWNLOAD EBOOKOverview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
