Teacher's Manual to Accompany Essentials of Marketing, Revised Edition
Author: Edmund Jerome McCarthy
Publisher:
Published: 1982
Total Pages: 538
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Edmund Jerome McCarthy
Publisher:
Published: 1982
Total Pages: 538
ISBN-13:
DOWNLOAD EBOOKAuthor: James A. Bardi
Publisher: Wiley
Published: 1996-08-26
Total Pages: 0
ISBN-13: 9780471287124
DOWNLOAD EBOOKThis Second Edition has been updated to include a brand new chapter on yield management, plus a human resources chapter refocused to cover current trends in training, employee empowerment, and reducing turnover. In addition, you'll discover how to increase efficiency with today's hospitality technology--from electronic lock to front office equipment.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
Published: 2007
Total Pages: 216
ISBN-13: 9781590318737
DOWNLOAD EBOOKThe Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Arthur James Wells
Publisher:
Published: 2009
Total Pages: 1922
ISBN-13:
DOWNLOAD EBOOKAuthor: David S. Bright
Publisher:
Published: 2023-05-16
Total Pages: 0
ISBN-13: 9781998109166
DOWNLOAD EBOOKBlack & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Erdogan Koc
Publisher: Routledge
Published: 2020-09-03
Total Pages: 361
ISBN-13: 1000172066
DOWNLOAD EBOOKCross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
Published: 1974
Total Pages: 1786
ISBN-13:
DOWNLOAD EBOOKAuthor: Jonathan Hales
Publisher: Routledge
Published: 2006-08-11
Total Pages: 305
ISBN-13: 1136431608
DOWNLOAD EBOOKThe objective of this textbook is to teach students to be conversational in speaking “numbers.” This means understanding fundamental accounting concepts, developing solid financial analysis abilities, and then applying them to understand and improve the operational performance of their hotel or restaurant. The book will accomplish this by studying the current practices of some of today’s leading hotel and restaurant companies. Chapters will be developed under the auspices of a select group of hospitality industry General Mangers, Directors of Finance, and Regional Accounting Managers to ensure that the information is current, accurate and useful. Understanding and applying the information will be the main focus of this book. This textbook should provide hospitality managers the knowledge and experience to be comfortable in using numbers to operate their departments. This includes developing the ability to perform all accounting and financial aspects of their position efficiently and correctly including revenue forecasting, wage scheduling, budgeting, P&L critiques, purchasing procedures and cost control methods. As a result, they will have more time to spend on the floor with their customers and employees. This knowledge will help them understand their operations and how to improve, change or expand them to increase revenues or profits.
Author: Library of Congress. Copyright Office
Publisher:
Published: 1974
Total Pages: 850
ISBN-13:
DOWNLOAD EBOOKAuthor: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
Published: 2003-03
Total Pages: 0
ISBN-13: 9780072865493
DOWNLOAD EBOOKConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.