Author: Lila Jean Truett

Publisher: Thomson South-Western

Published: 1998

Total Pages: 776

ISBN-13: 9780538868716

Designed for a one-semester course at the undergraduate or MBA level in managerial economics, this text also works well as a text/reference for a second course emphasizing cases. Managerial Economics takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, and outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps students see how managers can use economic analysis to solve business problems and make better decisions.