Wannabe U

Wannabe U

Author: Gaye Tuchman

Publisher: ReadHowYouWant.com

Published: 2011-08-22

Total Pages: 538

ISBN-13: 1459627350

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Based on years of observation at a large state university, Wannabe U tracks the dispiriting consequences of trading in traditional educational values for loyalty to the market. Aping their boardroom idols, the new corporate administrators at such universities wander from job to job and reductively view the students there as future workers in nee...


Steal this University

Steal this University

Author: Benjamin Heber Johnson

Publisher: Psychology Press

Published: 2003

Total Pages: 276

ISBN-13: 9780415934848

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First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.


The Corporate University Handbook

The Corporate University Handbook

Author: Mark D. Allen

Publisher: AMACOM

Published: 2002-06-21

Total Pages: 290

ISBN-13: 0814426646

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This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, The Corporate University Handbook addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, The Corporate University Handbook shares a wealth of information on this major development in professional education.


University, Inc

University, Inc

Author: Jennifer Washburn

Publisher: Basic Books (AZ)

Published: 2005-02-15

Total Pages: 356

ISBN-13: 9780465090518

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A sobering examination of the corporate funding of universities reveals the compromises being made in exchange for sponsorship, the ways in which teaching is slowly being devalued, and the changes being wrought on the futures of students everywhere. 15,000 first printing.


The Entrepreneurial Intellectual in the Corporate University

The Entrepreneurial Intellectual in the Corporate University

Author: Clyde W. Barrow

Publisher: Springer

Published: 2017-08-11

Total Pages: 120

ISBN-13: 3319630520

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This book presents a critical analysis of the corporate university. The author's personal narrative unfolds between the reality of the corporate university and the rhetoric of the entrepreneurial university, which allows the author to reveal how the corporate university is structurally antagonistic to the activities of entrepreneurial intellectuals. The book not only explores the internal contradictions of the corporate university, but the complicity of its bureaucratized intellectuals in reproducing the iron cage of bureaucracy. Drawing on the legacy of Pierre-Joseph Proudhon, Barrow argues that entrepreneurial intellectuals, whether as individuals or in small groups, must take direct action to improve their own conditions by steering a tenuous course between the market and the state.


Handbook of Corporate University Development

Handbook of Corporate University Development

Author: Geoff Peters

Publisher: Routledge

Published: 2017-11-28

Total Pages: 362

ISBN-13: 1351156829

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From the moment the first corporate university (CU) was created and the term was coined, the central metaphor of university has proved a double-edged sword. The emphasis on university has been a driving force in moving companies beyond a restricted and siloed approach to training, to a central vision for learning within the organization. On the other hand, there have been failures and many corporate universities have struggled to bring a business rigour to learning or to align their development with the key business and financial drivers of the organization. Handbook of Corporate University Development draws on experience from around the world, to provide anyone responsible for strategy and learning - at senior levels in government, education and business - with a picture of current best practice. The Handbook is not a prescriptive 'how-to', rather an exploration of key issues such as: Who owns a corporate university initiative? How is the funding managed? How is the CU aligned with business strategy? How do CU directors and project managers deploy resources? How do they deal with suppliers? How do they report and measure CU performance? What are the processes and technologies needed to provide and support different forms of learning? How can you blend different media? How do you assess what learning has taken place? What are the future prospects and potential for corporate universities? It is time for the corporate university to demonstrate how business rigour, handled deftly and with strong and perceptive leadership, can revolutionize learning both inside and outside the organization. Handbook of Corporate University Development is an important catalyst towards this process.


Research in Corporate Sustainability

Research in Corporate Sustainability

Author: Sanjay Sharma

Publisher: Edward Elgar Publishing

Published: 2002-01-01

Total Pages: 376

ISBN-13: 9781781957080

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This book presents studies from a wide range of disciplinary perspectives: human resources management, strategy, operations management, accounting, international business, marketing and development. It represents the latest state of knowledge in organizations and the natural environment and provides interesting perspectives for academics, environmental consultants as well as environmental managers from business, the public sector, NGOs, international development institutions, and government.


Handbook of Research Methods in Corporate Social Responsibility

Handbook of Research Methods in Corporate Social Responsibility

Author: David Crowther

Publisher: Edward Elgar Publishing

Published: 2017-12-29

Total Pages: 501

ISBN-13: 178471092X

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Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area.


Advances in Corporate Branding

Advances in Corporate Branding

Author: John M. T. Balmer

Publisher: Springer

Published: 2016-11-14

Total Pages: 219

ISBN-13: 1352000083

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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.