Innovar o morir
Author: Enrique Morales Nieto
Publisher:
Published: 2008
Total Pages: 306
ISBN-13: 9789588307183
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Innovar o morir. 3ª edición
Author: Enrique Morales Nieto
Publisher: Ra-Ma Editorial
Published: 2016-01-01
Total Pages: 369
ISBN-13: 849964581X
DOWNLOAD EBOOKINNOVAR O MORIR es un libro que proporciona herramientas a todos aquellos que desean desarrollar nuevos productos, nuevos mercados y aumentar significativamente sus beneficios con bajas inversiones. Está escrito desde la perspectiva de un presidente de empresas que ha tenido que estar en permanente contacto con la INNOVACIÓN para lograr que los negocios a su cargo crezcan y sean rentables. Por esta razón, los ejemplos y anécdotas que se presentan son extraídos de la práctica gerencial y son explicados de una manera coloquial y amena. La innovación de productos es tratada en este libro como una responsabilidad que compete directamente a los gerentes de empresas y no a los departamentos de marketing o de innovación. El autor presenta a los lectores una metodología denominada “Ideo Praxis” para desarrollar nuevos productos, así como versiones y valores agregados de los existentes. El lector encontrará, así mismo, en INNOVAR O MORIR, un modelo para planificar el marketing y la gerencia de las empresas con base en los resultados. Se destacan de manera especial las competencias y talentos requeridos para lograrlo. INNOVAR O MORIR es, además, tener la capacidad de internacionalizarse, de integrarse en nuevos mercados y de crear nuevos canales de venta. Este libro también está dirigido a todos aquellos que desean tener un conocimiento más cercano sobre la manera de internacionalizar a las empresas y conquistar mercados extranjeros. El lector encontrará información de cómo iniciar exportaciones, crear empresas subsidiarias o franquicias y hacer alianzas de distribución, entre otros. Presentamos en esta oportunidad una edición actualizada con una visión de 360 grados de la innovación, lo que permitirá colocar en el mismo plano de importancia EL QUÉ, EL PARA QUIÉN, EN DÓNDE y EL CÓMO innovar, y la manera en cómo una idea se convierte en una plataforma de innovación. En esta edición se profundiza en la factibilidad técnica y, de manera especial, en la funcionalidad y en la ingeniería del valor. De igual manera, se plantea el papel del Estado en la innovación y el desarrollo de la economía de conocimiento, y se presentan los casos de Francia, Singapur y Finlandia.
Strategic Management
Author: Fred R. David
Publisher: Prentice Hall
Published: 2009
Total Pages: 0
ISBN-13: 9780136015703
DOWNLOAD EBOOKKEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Reflections on Human Development
Author: Mahbub ul Haq
Publisher: Oxford University Press
Published: 1995-08-17
Total Pages: 276
ISBN-13: 0195356306
DOWNLOAD EBOOKThis work explores a new development paradigm whose central focus is on human well-being. Increase in income is treated as an essential means, but not as the end of development, and certainly not as the sum of human life. Development policies and strategies are discussed which link economic growth with human lives in various societies. The book also analyzes the evolution of a new Human Development Index which is a far more comprehensive measure of socio-economic progress of nations than the traditional measure of Gross National Product. For the first time, a Political Freedom Index is also presented. The book offers a new vision of human security for the twenty-first century where real security is equated with security of people in their homes, their jobs, their communities, and their environment. The book discusses many concrete proposals in this context, including a global compact to overcome the worst aspects of global poverty within a decade, key reforms in the Bretton Woods institutions of World Bank and IMF, and establishment of a new Economic Security Council within the United Nations.
The Future of Development
Author: Gustavo Esteva
Publisher: Policy Press
Published: 2013-10-09
Total Pages: 192
ISBN-13: 1447301102
DOWNLOAD EBOOKOn January 20, 1949 US President Harry S. Truman officially opened the era of development. On that day, over one half of the people of the world were defined as "underdeveloped" and they have stayed that way ever since. This book explains the origins of development and underdevelopment and shows how poorly we understand these two terms. It offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well. The authors argue that it is possible for everyone on the planet to live well, but only if we learn to live as communities rather than as individuals and to nurture our respective commons. Scholars and students of global development studies are well-aware that development is a difficult concept. This thought-provoking book offers them advice for the future of development studies and hope for the future of humankind.
Creationism and Its Critics in Antiquity
Author: David Sedley
Publisher: Univ of California Press
Published: 2008-01-16
Total Pages: 300
ISBN-13: 9780520934368
DOWNLOAD EBOOKThe world is configured in ways that seem systematically hospitable to life forms, especially the human race. Is this the outcome of divine planning or simply of the laws of physics? Ancient Greeks and Romans famously disagreed on whether the cosmos was the product of design or accident. In this book, David Sedley examines this question and illuminates new historical perspectives on the pantheon of thinkers who laid the foundations of Western philosophy and science. Versions of what we call the "creationist" option were widely favored by the major thinkers of classical antiquity, including Plato, whose ideas on the subject prepared the ground for Aristotle's celebrated teleology. But Aristotle aligned himself with the anti-creationist lobby, whose most militant members—the atomists—sought to show how a world just like ours would form inevitably by sheer accident, given only the infinity of space and matter. This stimulating study explores seven major thinkers and philosophical movements enmeshed in the debate: Anaxagoras, Empedocles, Socrates, Plato, the atomists, Aristotle, and the Stoics.
Understanding Heritage
Author: Marie-Theres Albert
Publisher: Walter de Gruyter
Published: 2013-04-30
Total Pages: 212
ISBN-13: 311030838X
DOWNLOAD EBOOKThe publication is the first in a new series on existing and innovative paradigms in Heritage Studies. The series aims at systematising and developing the academic discourse on heritage, which has yielded a wealth and breadth of contributions over the past few years. The publication offers its own emphasis by developing heritage studies with a perspective towards and as a contribution to human development. It thus offers a vision for the construction and establishment of a new discipline. The academic mainsprings and research interests of this repositioning of heritage studies as an academic discipline are discussed by internationally renowned thinkers and heritage practitioners. The publication thus establishes first important points for discussion. Central to this publication are questions concerning the sustainable protection and use of heritage, focussing on the world cultural heritage and intangible cultural heritage, but equally questions on the relation of heritage and memory and how these could mutually enrich our understanding of heritage.
Leopard in the Sun
Author: Laura Restrepo
Publisher: National Geographic Books
Published: 2000-09-12
Total Pages: 0
ISBN-13: 0375705082
DOWNLOAD EBOOKIn Laura Restrepo's stunning novel, a feud between two Colombian drug families escalates into a bloody, high-stakes war that will leave no one in its path untouched. The Barragáns and the Monsalves are rival clans, each steeped in wealth and power, each subject only to laws of their own making. The similarities end there. While the Barragáns, headed by the brutal Nando, remain tied to the ancient traditions, the Monsalves grapple with whether or not to follow Mani, their charismatic and conflicted leader, into a modern age in which even fewer rules apply. As both clans ponder the profits they might reap from an expanding global cocaine trade, Nando and Mani are faced with the consequences of their violent pasts--and forced, by their disillusioned women and the prices on their heads, to reckon with the possibility that nothing will be left once all their bullets have found their targets. Rife with sensual detail, this epic story of lust, betrayal, and revenge is as timeless as interfamily conflict and as immediate as today's news.
The Imperial Mode of Living
Author: Ulrich Brand
Publisher: Verso Books
Published: 2021-01-26
Total Pages: 257
ISBN-13: 1788739124
DOWNLOAD EBOOKOur Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.
From Grammar to Meaning
Author: Ivano Caponigro
Publisher: Cambridge University Press
Published: 2013-09-12
Total Pages: 377
ISBN-13: 1107276691
DOWNLOAD EBOOKIn recent years, the study of formal semantics and formal pragmatics has grown tremendously, showing that core aspects of language meaning can be explained by a few principles. These principles are grounded in the logic that is behind - and tightly intertwined with - the grammar of human language. In this book, some of the most prominent figures in linguistics, including Noam Chomsky and Barbara H. Partee, offer new insights into the nature of linguistic meaning and pave the way for the further development of formal semantics and formal pragmatics. Each chapter investigates various dimensions in which the logical nature of human language manifests itself within a language and/or across languages. Phenomena like bare plurals, free choice items, scalar implicatures, intervention effects, and logical operators are investigated in depth and at times cross-linguistically and/or experimentally. This volume will be of interest to scholars working within the fields of semantics, pragmatics, language acquisition and psycholinguistics.
