Cybermarketing
Cybermarketing

Author: Pauline Bickerton

Publisher: Taylor & Francis

Published: 2007-06-01

Total Pages: 373

ISBN-13: 1136412212

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'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

FCC Record
FCC Record

Author: United States. Federal Communications Commission

Publisher:

Published: 1991

Total Pages: 920

ISBN-13:

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Spinning the Web
Spinning the Web

Author: Yuval Fisher

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 543

ISBN-13: 1461223466

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Most books on the Internet describe it from the user's end. This one, however, is unique in its focus on serving information on the World Wide Web. It presents everything from the basics to advanced techniques and will thus prove invaluable to site administrators and developers. The author - an expert developer and researcher at UCSD - covers such topics as HTML 3.0, serving documents, interfaces, WWW utilities and browsers such as Netscape. Fisher also includes an introduction to programming with JAVA and JAVA script, as well as the complete VRML 1.0 specification. With tie-ins to Springer's Web site, featuring a bulletin board for the latest information online.

Spinning the Web
Spinning the Web

Author: Andrew Ford

Publisher: Itp New Media

Published: 1996

Total Pages: 286

ISBN-13:

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Netscape, HotJava, VRML, and security, are the subjects of this manual which also includes coverage of HTML and HTML3. Case studies and a resource guide feature on the accompanying CD-ROM

The USENET Book
The USENET Book

Author: Bryan Pfaffenberger

Publisher: Addison Wesley Longman

Published: 1995

Total Pages: 504

ISBN-13:

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Newsgroups cover a wide range of subjects and attract people throughout the world to exchanger opinions and engage in electronic debates. This book focuses on every aspect of USENET discussion groups - finding, subscribing and contributing - and explains how to avoid making netiquette blunders. It also explains how to navigate the newsgroups to find useful information. An encylopaedic section fully describes the focus, mission and character of nearly 800 useful newsgroups.

World Wide Web
World Wide Web

Author: Phil Bradley

Publisher: Routledge

Published: 2003-09-02

Total Pages: 131

ISBN-13: 1135476926

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A practical introduction to the creation of Web pages, this title has been fully revised and expanded to include the most recent developments in HTML. As well as covering the design issues surrounding Web pages, it also includes sample HTML that can be incorporated into your pages, with worked examples. This second edition covers areas such as frames and tables, Java, and CGI scripts. Includes: 1. What is the Internet, and where does the Web fit into it? 2. Using the World Wide Web as a Web author 3. First steps in designing your Web page 4. Working with the search engines 5. Writing Web pages 6. Forms 7. Tables 8. Colour on your pages 9. Frames 10. JavaScript and CGI 11. Meta tags 12. Publishing your pages 13. Authoring tools 14. Adding multimedia to a page 15. Further Resources Glossary