Originally published in 1934 this book became recognised as one of the principal standard works on industrial design and industrial architecture. The chapters explain the complete operation, character and background history of industrial art, its relation to architecture, materials, industrial production and retail distribution. It is fully illustrated with line drawings and photographs.
Eleanor Herring's unique study of street furniture in post-war Britain considers how objects which are now familiar parts of our urban environment were designed to populate public spaces. Herring explores the design of lampposts, post boxes, parking meters, and signage in the context of a government backed by various bodies keen to propagate 'good' modern design, in a Britain whose towns and cities had been laid waste by bombing and the privations of war. She also considers the innate conservatism of local communities and councils, wary of a standardised street design imposed from above. She traces how the design of street furniture became the site of a fierce struggle which exposed deep-seated anxieties about class, taste and power. Herring's original research draws on archival material and on interviews with leading figures in urban design, including graphic designer Margaret Calvert and industrial designer Kenneth Grange.
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
