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Author: Jennifer Scanlon
Publisher: Psychology Press
Published: 1995
Total Pages: 296
ISBN-13: 9780415911573
DOWNLOAD EBOOKInarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
Published: 2014-01-15
Total Pages: 970
ISBN-13:
DOWNLOAD EBOOKFor the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Russell Johnston
Publisher: University of Toronto Press
Published: 2012-02-01
Total Pages: 364
ISBN-13: 1442613076
DOWNLOAD EBOOKFrom its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Author: Tom Reichert
Publisher: Routledge
Published: 2014-04-04
Total Pages: 307
ISBN-13: 1135638217
DOWNLOAD EBOOKA volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Author: Janet Galligani Casey
Publisher: Oxford University Press
Published: 2009-04-16
Total Pages: 263
ISBN-13: 0199713340
DOWNLOAD EBOOKModernity and urbanity have long been considered mutually sustaining forces in early twentieth-century America. But has the dominance of the urban imaginary obscured the importance of the rural? How have women, in particular, appropriated discourses and images of rurality to interrogate the problems of modernity? And how have they imbued the rural-traditionally viewed as a locus for conservatism-with a progressive political valence? Touching on such diverse subjects as eugenics, reproductive rights, advertising, the economy of literary prizes, and the role of the camera, A New Heartland demonstrates the importance of rurality to the imaginative construction of modernism/modernity; it also asserts that women, as objects of scrutiny as well as agents of critique, had a special stake in that relation. Casey traces the ideals informing America's conception of the rural across a wide field of representational domains, including social theory, periodical literature, cultural criticism, photography, and, most especially, women's rural fiction ("low" as well as "high"). Her argument is informed by archival research, most crucially through a careful analysis of The Farmer's Wife, the single nationally distributed farm journal for women and a little known repository of rural American attitudes. Through this broad scope, A New Heartland articulates an alternative mode of modernism by challenging orthodox ideas about gender and geography in twentieth-century America.
Author: Louis Hyman
Publisher: Cornell University Press
Published: 2017-06-15
Total Pages: 392
ISBN-13: 1501712632
DOWNLOAD EBOOKConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University
Author: Tawnya J. Adkins Covert
Publisher: Lexington Books
Published: 2011-03-03
Total Pages: 198
ISBN-13: 0739169262
DOWNLOAD EBOOKFocusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author: Gary Y. Okihiro
Publisher: Univ of California Press
Published: 2009-06-02
Total Pages: 280
ISBN-13: 9780520942950
DOWNLOAD EBOOKPlucked from tropical America, the pineapple was brought to European tables and hothouses before it was conveyed back to the tropics, where it came to dominate U.S. and world markets. Pineapple Culture is a dazzling history of the world's tropical and temperate zones told through the pineapple's illustrative career. Following Gary Y. Okihiro's enthusiastically received Island World: A History of Hawai`i and the United States, Pineapple Culture continues to upend conventional ideas about history, space, and time with its provocative vision. At the center of the story is the thoroughly modern tale of Dole's "Hawaiian" pineapple, which, from its island periphery, infiltrated the white, middle-class homes of the continental United States. The transit of the pineapple brilliantly illuminates the history and geography of empires—their creations and accumulations; the circuits of knowledge, capital, labor, goods, and the cultures that characterize them; and their assumed power to name, classify, and rule over alien lands, peoples, and resources.
Author: Carol Berkin
Publisher: Oxford University Press
Published: 2009
Total Pages: 333
ISBN-13: 0195320131
DOWNLOAD EBOOKThis book makes accessible the content, key themes and concepts, and pedagogical techniques of U.S. women's history. The essays in this volume provide concise, up-to-date overviews of American women's history from colonial times to the present that include its ethnic, racial, and regional changes.--[book cover].
Author: Susan Fraiman
Publisher: Columbia University Press
Published: 2017-01-10
Total Pages: 278
ISBN-13: 0231543751
DOWNLOAD EBOOKDomesticity gets a bad rap. We associate it with stasis, bourgeois accumulation, banality, and conservative family values. Yet in Extreme Domesticity, Susan Fraiman reminds us that keeping house is just as likely to involve dislocation, economic insecurity, creative improvisation, and queered notions of family. Her book links terms often seen as antithetical: domestic knowledge coinciding with female masculinity, feminism, and divorce; domestic routines elaborated in the context of Victorian poverty, twentieth-century immigration, and new millennial homelessness. Far from being exclusively middle-class, domestic concerns are shown to be all the more urgent and ongoing when shelter is precarious. Fraiman's reformulation frees domesticity from associations with conformity and sentimentality. Ranging across periods and genres, and diversifying the archive of domestic depictions, Fraiman's readings include novels by Elizabeth Gaskell, Sandra Cisneros, Jamaica Kincaid, Leslie Feinberg, and Lois-Ann Yamanaka; Edith Wharton's classic decorating guide; popular women's magazines; and ethnographic studies of homeless subcultures. Recognizing the labor and know-how needed to produce the space we call "home," Extreme Domesticity vindicates domestic practices and appreciates their centrality to everyday life. At the same time, it remains well aware of domesticity's dark side. Neither a romance of artisanal housewifery nor an apology for conservative notions of home, Extreme Domesticity stresses the heterogeneity of households and probes the multiplicity of domestic meanings.
