Improving Business Performance Through Innovation in the Digital Economy
Improving Business Performance Through Innovation in the Digital Economy

Author: Oncioiu, Ionica

Publisher: IGI Global

Published: 2019-09-06

Total Pages: 293

ISBN-13: 1799810070

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In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

Management Accounting in the Digital Economy
Management Accounting in the Digital Economy

Author: Alnoor Bhimani

Publisher: Oxford University Press, USA

Published: 2003-11-13

Total Pages: 316

ISBN-13: 0199260389

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The deployment of digital technologies by companies affects their functioning in economic terms, and also causes social, institutional and organizational effects. This book examines the way in which management accounting systems structures, thinking and practices are being altered as a result.

Leading Digital
Leading Digital

Author: George Westerman

Publisher: Harvard Business Review Press

Published: 2014-09-23

Total Pages: 303

ISBN-13: 1625272480

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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Confronting Security and Privacy Challenges in Digital Marketing
Confronting Security and Privacy Challenges in Digital Marketing

Author: Pires, Paulo Botelho

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668489600

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Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Integrating Blockchain Technology Into the Circular Economy
Integrating Blockchain Technology Into the Circular Economy

Author: Khan, Syed Abdul Rehman

Publisher: IGI Global

Published: 2022-03-11

Total Pages: 307

ISBN-13: 1799876446

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In recent decades, the industrial revolution has increased economic growth despite its immersion in global environmental issues such as climate change. Researchers emphasize the adoption of circular economy practices in global supply chains and businesses for better socio-environmental sustainability without compromising economic growth. Integrating blockchain technology into business practices could promote the circular economy as well as global environmental sustainability. Integrating Blockchain Technology Into the Circular Economy discusses the technological advancements in circular economy practices, which provide better results for both economic growth and environmental sustainability. It provides relevant theoretical frameworks and the latest empirical research findings in the applications of blockchain technology. Covering topics such as big data analytics, financial market infrastructure, and sustainable performance, this book is an essential resource for managers, operations managers, executives, manufacturers, environmentalists, researchers, industry practitioners, students and educators of higher education, and academicians.

Beyond Digital
Beyond Digital

Author: Paul Leinwand

Publisher: Harvard Business Press

Published: 2022-01-04

Total Pages: 142

ISBN-13: 1647822335

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Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation
Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Author: Suresh Kumar, Arumugam

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668468956

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In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Handbook of Research on Increasing the Competitiveness of SMEs
Handbook of Research on Increasing the Competitiveness of SMEs

Author: Perez-Uribe, Rafael

Publisher: IGI Global

Published: 2019-12-06

Total Pages: 712

ISBN-13: 1522594264

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Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Mastering Innovation in Business
Mastering Innovation in Business

Author: Taherdoost, Hamed

Publisher: IGI Global

Published: 2024-10-03

Total Pages: 358

ISBN-13:

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In the current fast-paced business environment, organizations face the challenge of managing internal innovation efforts while leveraging external expertise and resources. Traditional innovation management approaches may struggle to keep up with the rapid changes in technology and market dynamics. Organizations must master innovation while ensuring sustainability and adopting more inclusive and collaborative innovation practices. To address these challenges, the book Mastering Innovation in Business provides a comprehensive solution by delving deep into the principles and practices of open innovation. By examining the evolution of management and the dynamics of open innovation, this book equips readers with the knowledge and strategies needed to manage innovation effectively in a rapidly changing business landscape. It explores intellectual property management, metrics for measuring innovation, and cultural influences on innovation. It offers practical insights and actionable strategies for fostering a culture of innovation within organizations. Additionally, the book delves into the role of digital transformation in driving innovation. It guides how organizations can leverage digital technologies to enhance their innovation efforts.

Leadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization
Leadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization

Author: Do?ru, Ça?lar

Publisher: IGI Global

Published: 2019-11-22

Total Pages: 449

ISBN-13: 1799811107

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Leaders are the most important element of an organization in regards to reaching organizational goals, motivating followers to perform better, and creating an innovative work environment. To conform with successful corporate social responsibility implementations, social entrepreneurship practices have gained more importance with the development of digital technology. Leadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization is a pivotal reference source that provides vital research on the application of business organizations operating in a global, complex environment. While highlighting topics such as business ethics, operations management, and social capital, this publication explores recent technological advances and the methods of the latest management skills and techniques. This book is ideally designed for human resources professionals, managers, leaders, executives, CEOs, specialists, consultants, researchers, students, and professors seeking current research on human resources management and management information systems in a digital society.