Discover how to create "corporation you" without being a tall poppy. We're no longer in the industrial or information age. We're now in the connection economy. The economy where you're ability to stand out, connect with others and position yourself in your career and business mean security. Companies and governments don't want people who want jobs for life any more. They want innovation, ideas and networks to thrive in volatile economic times. We are bombarded with information and choices every day. Hard work alone doesn't cut it anymore. Whether you're a job seeker frustrated with your job search, trying to climb the corporate ladder or a service provider, a lack of clarity and communicating your personal brand will see others get the opportunities you want. By the end of this book you'll be feeling more confident about what your greatest gift is and not afraid to stand out from the crowd.
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Everyone, from those starting out in their first real jobs to experienced leaders in the senior ranks of organisations, have moments &– days, months, years, even &– when they question their ability to face challenges, when their confidence feels threatened. No one is immune to bouts of insecurity at work &– but this doesn't have to hold you back.With consistent effort, and the courage to take a risk, you can gradually expand your confidence, and with it, your capacity to build more of it. But, it's not enough just to feel confident. You have to do the work.In The Power of Real Confidence, Michelle Sales provides the linkages to why confidence is critical to leadership success at both the individual and team level and give practical ways to build confidence in an authentic way for sustainable success.
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
"This book reveals the essence of authentic relationships and their invaluable importance in the contemporary business world. A journey through networking strategies that transform superficial interactions into deep and productive connections." Dr. Ivan Misner®, founder of BNI (320,000 Members Worldwide) "This text proves to be a beacon in the digital storm, reminding us that despite email, social media and chatbots, what makes us feel good are authentic and meaningful relationships." John Gray, Ph.D., Author of "Men Are From Mars Women Are From Venus" "I am confident that this book will inspire you to make a difference in your circle of relationships." Jack Canfield, Author of "Chicken Soup for the Soul," 500,000,000 copies sold "The New Relationship Economy" is a collective work that explores the unlimited potential of human relationships in the digital age, where business, technology and spirituality are intertwined. Ivan Misner addresses the importance of networking in today's world, Andrea Colombo invites you to become the protagonist of your own life, Claudio Messina examines how to nurture relationships, from the I to the You to get to the We. Daniela Antongiovanni brings in the feminine perspective, blending spirituality and business, Jack Canfield, outlines the principles of success in relationships. Giacomo Bruno concludes with an analysis of relationship marketing in the age of the Internet and Artificial Intelligence. This book is a journey to understand and improve relationships in the modern world and it explains the importance of: Building authentic relationships in business and understanding how details can make a difference. Finding alignment with one's deepest values and centering as a starting point for bringing value to the world in which we live. Cultivating and nurturing relationships day by day, shifting the focus from the I to the YOU to build a greater WE. Developing and refining sensitivity to nuances, blending our ancestral sense-seeking with the concrete dimension of business. Learning effective strategies for networking in the digital age. Integrating relationship marketing principles into business strategy. Leveraging technology to enrich, not replace, human relationships. Taking inspiration from real stories of success in networking and relationship building. An essential guide, a watershed for those who wish to make the best use of their time and make the most of their talent, both for themselves and for the community. It is essential to find the key to leading a fulfilling life in the complex landscape of 21st century professional relationships, combining ancestral wisdom and technological innovation to create a network of meaningful and lasting relationships.
The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace. Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organisational behaviour, covering contemporary issues such as business decision-making, ethics, and sexuality. The authors bring theory to life through practical examples and cases provided by industry experts, supported by specially created companion videos featuring managerial responses to the cases. This unique textbook provides readers with an applied theoretical understanding of organizational behaviour that will be of particular benefit to those looking to work in the creative and cultural industries. Students on courses such as arts business, arts management, music business and even the broader study of the entertainment industries will find this to be a vital read.
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Ever wondered what lies beneath the surface of everyday decisions, trends, and policies? "Economic Secrets Exposed" uncovers the hidden forces that shape our world in ways we seldom realize. In this eye-opening book, you'll embark on a journey through the often-overlooked aspects of economics that govern our lives, influencing everything from the choices we make to the relationships we build. It's not just about supply and demand—it's about understanding the unseen factors that drive human behavior and societal trends. "Seeing the Unseen" ties everything together, encouraging you to look beyond the obvious and see the hidden economic forces at work in your life. "Economic Secrets Exposed" is more than a book—it's a new lens through which to view the world.
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 39th EBES Conference which took place in 2022 in Rome. The conference was organized with the support of the Istanbul Economic Research Association in hybrid mode with both online and in-person presentations at the Faculty of Economics, Sapienza University of Rome in Rome, Italy. At the conference, 205 papers by 436 colleagues from 49 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.
