Chief Marketing Officers at Work
Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

I'm the CMO-Chief Marketing Officer
I'm the CMO-Chief Marketing Officer

Author: 1st Bookart

Publisher:

Published: 2019-12-24

Total Pages: 100

ISBN-13: 9781650457635

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2020 Notebook Features: An office Lined Notebook Journal for making notes . Can be used for notetaking in meetings. Makes a perfect gift for your colleague. A perfect gift for coworkers, boss, Valentine, Anniversary, Christmas, or any time you want to get a smile out of your colleague. 100 lined pages. Dimensions: 6" x 9", 6 x 9 in dimensions - perfect for putting in your bag, tote or purse - ample space for setting meetings, journalling or note taking High-quality, sturdy off-white paper Clean yearly and weekly calendar views to help you plan your year ahead> Weekly view with plenty of space to write down your daily plans and goals Notes section to scribble down your brilliant ideas and plans Durable and stylish printed matte finish cover to protect your planner Designed and printed in the United States. Buy this hand-designed Pretty 2019-2020 Planner now and have Amazon deliver it to your house or office in a heartbeat. Visit our author page for dozens of other stylish planners, journals and notebook designs.Ideal gift for your friend's family or colleague. Get your copy now!You can't find your job titles? Write us: [email protected] & Customize your simple design.

The Chief Marketing Officer
The Chief Marketing Officer

Author: Denise Hammer

Publisher:

Published: 2013

Total Pages:

ISBN-13:

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Mit der zunehmenden Kundenorientierung von Unternehmen sollte auch Marketing im Top Management Team (TMT) an Bedeutung gewinnen. Der Chief Marketing Officer (CMO) ist jedoch eine höchst umstrittene Top Management Figur, und in vielen Unternehmen wird seine Rolle bis heute nicht verstanden. Die bestehende akademische und praktische Literatur über den CMO steht noch in den Kinderschuhen und ist stark fragmentiert. Das Kernziel dieser Masterarbeit ist es, ein besseres Verständnis über die CMO Position zu gewinnen. Zu diesem Zweck wird ein integriertes Modell vorgestellt, welche eine erste Bewertung und Synthese der bisherigen Literatur vornimmt und so eine ganzheitliche Sichtweise auf die CMO Position gewährt. Dabei werden insbesondere die Rolle und Eigenschaften von CMOs, der Einfluss von kontextuellen Faktoren als auch der Beitrag von CMOs zum Unternehmenserfolg betrachtet. Im empirischen Teil werden dann vertieft die Rolle und Eigenschaften des CMO's in verschiedenen Branchen untersucht. Die Ergebnisse zeigen, dass diese über die Branchen hinweg insgesamt sehr ähnlich sind, jedoch bei tieferer Betrachtung deutliche Unterschiede innerhalb einer spezifischen Branche aufweisen. Im Angesicht der Theorie deuten diese Resultate darauf hin, dass mit ansteigender Spezialisierung der Unternehmen innerhalb einer Branche die Rollen und Eigenschaften von CMOs kontext-spezifischer werden. Folglich ist es wichtig, dass die Rolle, Eigenschaften und Fähigkeiten von CMOs auf die jeweilige Branche abgestimmt sind.

The Chief Marketing Officer Journal - Volume I
The Chief Marketing Officer Journal - Volume I

Author: William L. Koleszar

Publisher: Lulu.com

Published: 2009-01-06

Total Pages: 122

ISBN-13: 0578011352

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ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Category Creation
Category Creation

Author: Anthony Kennada

Publisher: John Wiley & Sons

Published: 2019-10-08

Total Pages: 170

ISBN-13: 111961161X

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Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Startup CEO
Startup CEO

Author: Matt Blumberg

Publisher: John Wiley & Sons

Published: 2020-08-04

Total Pages: 486

ISBN-13: 1119723663

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You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Quantum Marketing
Quantum Marketing

Author: Raja Rajamannar

Publisher: HarperCollins Leadership

Published: 2021-02-09

Total Pages: 241

ISBN-13: 1400224039

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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

What the New Breed of CMOs Know That You Don't
What the New Breed of CMOs Know That You Don't

Author: MaryLee Sachs

Publisher: Routledge

Published: 2016-03-03

Total Pages: 267

ISBN-13: 1134761279

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This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

Lean AI
Lean AI

Author: Lomit Patel

Publisher: "O'Reilly Media, Inc."

Published: 2020-01-30

Total Pages: 213

ISBN-13: 1492059269

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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

The Ordinary Leader
The Ordinary Leader

Author: Randy Grieser

Publisher: ACHIEVE Publishing

Published: 2017-01-17

Total Pages: 164

ISBN-13: 1988617014

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An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world’s workforce, but they don’t lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference. The term “ordinary” is also used to highlight the belief that no one ever arrives as a leader. In fact, if someone thinks of themselves as extraordinary, they will not be a very effective leader. Author Randy Grieser presents 10 key insights for building and leading a thriving organization. These are the principles he identifies as instrumental to success as a leader. Writing for leaders everywhere, he inspires, motivates, and explains how to make each insight a reality in your organization. Become a more passionate, productive, and visionary leader by exploring and embracing these 10 insights: Motivation and Employee Engagement: Organizations flourish when employees go beyond what is expected of them. Passion: A passionate, inspired workforce begins with the leader. Vision: Visionary leaders energize and inspire people to work towards a future goal. Self-Awareness: Knowing your strengths and weaknesses is vital for leading any organization. Talent and Team Selection: The right employees must, first and foremost, fit the workplace culture. Organizational Health: Employees are most engaged when leaders are committed to the emotional well-being of everyone. Productivity: Focusing on how and what things get done increases efficiency. Creativity and Innovation: Building processes for innovation puts creativity to work. Delegation: As you free up your time, you will also increase employee engagement. Self-Improvement: Personal development makes all the other principles easier to achieve. Also included are the perspectives of 10 ordinary leaders from a range of professions, survey feedback from over 1,700 leaders and employees, and a resource section that provides detailed guidance and examples for putting these ideas into action.