Im Exploring Marketing Research
Author: Zikmund
Publisher: Arden Shakespeare
Published: 2006-06-01
Total Pages:
ISBN-13: 9780324535983
DOWNLOAD EBOOKRead and Download eBook Full
Author: Zikmund
Publisher: Arden Shakespeare
Published: 2006-06-01
Total Pages:
ISBN-13: 9780324535983
DOWNLOAD EBOOKAuthor: William G. Zikmund
Publisher: South Western Educational Publishing
Published: 2009
Total Pages: 0
ISBN-13: 9780324788440
DOWNLOAD EBOOKIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring
Author: William G. Zikmund
Publisher: Holt Rinehart & Winston
Published: 1999-01-01
Total Pages:
ISBN-13: 9780030290732
DOWNLOAD EBOOKAuthor: Churchill
Publisher:
Published: 2000
Total Pages: 812
ISBN-13: 9780030334962
DOWNLOAD EBOOKAuthor: Steve D'Alessandro
Publisher: Cengage AU
Published: 2020-06-18
Total Pages: 650
ISBN-13: 0170438961
DOWNLOAD EBOOKMarketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author: Barry J. Babin
Publisher:
Published: 2016
Total Pages: 622
ISBN-13: 9781305263802
DOWNLOAD EBOOK"EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research."--Provided by publisher.
Author: William G. Zikmund
Publisher: South Western Educational Publishing
Published: 2003
Total Pages: 484
ISBN-13:
DOWNLOAD EBOOKIn response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
Author: William G. Zikmund
Publisher: Thomson South-Western
Published: 2012
Total Pages: 464
ISBN-13: 9781133273431
DOWNLOAD EBOOKPlacing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
Author: Jan Wiid
Publisher: Juta and Company Ltd
Published: 2009
Total Pages: 282
ISBN-13: 9780702177446
DOWNLOAD EBOOKWritten for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author: William G. Zikmund
Publisher:
Published: 1997
Total Pages: 776
ISBN-13:
DOWNLOAD EBOOKThis comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text. This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.