The Second Annual of Illustrations for Advertisements in the United States, 1922 (Classic Reprint)

The Second Annual of Illustrations for Advertisements in the United States, 1922 (Classic Reprint)

Author: Art Directors Club of New York

Publisher: Forgotten Books

Published: 2018-02-28

Total Pages: 162

ISBN-13: 9780666585226

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Excerpt from The Second Annual of Illustrations for Advertisements in the United States, 1922 But ll you vunl to be happy in your when. Wu want to end the day serene and untirnl, do _\wr Luehen work the lawful nu hne a beauiulul belle at to! Right hand. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


The Art and Science of Advertising (Classic Reprint)

The Art and Science of Advertising (Classic Reprint)

Author: George French

Publisher: Forgotten Books

Published: 2016-06-13

Total Pages: 312

ISBN-13: 9781332820511

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Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


The Second Annual of Illustrations for Advertisements in the United States (Classic Reprint)

The Second Annual of Illustrations for Advertisements in the United States (Classic Reprint)

Author: New York Art Directors Club

Publisher: Forgotten Books

Published: 2018-01-21

Total Pages: 174

ISBN-13: 9780483597884

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Excerpt from The Second Annual of Illustrations for Advertisements in the United States The Second Annual Exhibition of Illustrations for Advertisements in the United States held by the Art Directors Club at the Art Center. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


The Typography of Advertisements (Classic Reprint)

The Typography of Advertisements (Classic Reprint)

Author: Frederick James Trezise

Publisher: Forgotten Books

Published: 2018-04-22

Total Pages: 138

ISBN-13: 9780331649185

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Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


The Art of Advertising

The Art of Advertising

Author: William Stead

Publisher: Forgotten Books

Published: 2018-02-15

Total Pages: 168

ISBN-13: 9780656688982

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Excerpt from The Art of Advertising: Its Theory and Practice Fully Described Finally, we hope this booklet may help in dispelling some of the' erroneous impressions which are prevalent among the public as to Advertising and Advertising Agents. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


The Early Advertising Scene (Classic Reprint)

The Early Advertising Scene (Classic Reprint)

Author: Harden Bryant Leachman

Publisher: Forgotten Books

Published: 2017-10-22

Total Pages: 254

ISBN-13: 9780266582922

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Excerpt from The Early Advertising Scene Today we look back upon the completion of the first half of this century of promise. Our now-seasoned optimism is somewhat tempered as we coolly contem plate the sobering thought that we can, at best, merely conjecture what the finish of the hundred year cycle will net the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


Advertising Layout and Art Direction (Classic Reprint)

Advertising Layout and Art Direction (Classic Reprint)

Author: Stephen Baker

Publisher: Forgotten Books

Published: 2017-12-07

Total Pages: 340

ISBN-13: 9780260854278

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Excerpt from Advertising Layout and Art Direction Layout is a great saver of money, time, and temper. It serves as a means of accomplishing several goals. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


The Principles of Advertising

The Principles of Advertising

Author: Harry Tipper

Publisher: Forgotten Books

Published: 2017-11-10

Total Pages: 390

ISBN-13: 9780260748218

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Excerpt from The Principles of Advertising: A d104 Book Little, if any, of the material found in the original volume could be omitted in a work to be used by the practitioner. Therefore this condensed edition is not to be considered as a substitute for the original. For the use of students in the classroom, however, it has been found practicable to eliminate some of the illustrative and explanatory matter and to confine the book to a presentation of the essential principles with only such illustrations as are needed to make these principles absolutely clear. A slight rearrangement has also been made to adapt the book to the methods of the usual advertising course. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


A History of Advertising from the Earliest Times

A History of Advertising from the Earliest Times

Author: Henry Sampson

Publisher: Forgotten Books

Published: 2017-10-27

Total Pages: 708

ISBN-13: 9780265826720

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Excerpt from A History of Advertising From the Earliest Times: Illustrated by Anecdotes, Curious Specimens, and Biographical Notes When the work was first proposed to me, it was imagined that the subject could be fully disposed of in less than five hundred pages. I have already gone considerably over that number, and feel that the charge of incompleteness may still be brought against the book. But I also feel that if I had ex tended it to five thousand pages, the charge could still have been made, for with such a subject actual exhaustion cannot be expected; and so, despite the great quantity of unused material I have yet by me, I must rest satisfied with what I have done. I trust the reader will be satisfied also. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.