IIMA - The Persuasive Manager
IIMA - The Persuasive Manager

Author: M M Monippally

Publisher: Random House India

Published: 2016-10-25

Total Pages: 197

ISBN-13: 818400169X

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The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.

The Persuasive Manager
The Persuasive Manager

Author: M. M. Monippally

Publisher: Random Business

Published: 2010-11

Total Pages: 280

ISBN-13: 9788184001495

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The Persuasive Manager argues compellingly that strategic communication lies at the core of business leadership, and helps organizations run smoothly and effectively. What is persuasion, and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book explores the role of persuasion at different levels of the corporate hierarchy--how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

IIMA - Strategies For Growth
IIMA - Strategies For Growth

Author: Atanu Ghosh

Publisher: Random House India

Published: 2016-10-25

Total Pages: 154

ISBN-13: 8184001681

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Every organization—small or large, managed professionally or by a family—wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context—such as Bharti Airtel, Amul, GE, Infosys, Compaq and HP—this book tells you all you need to know to make the best decision for your company.

IIMA - Business And Intellectual Property
IIMA - Business And Intellectual Property

Author: Anurag K Agarwal

Publisher: Random House India

Published: 2016-10-25

Total Pages: 123

ISBN-13: 8184001673

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Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

IIMA - Managers Who Make A Difference
IIMA - Managers Who Make A Difference

Author: T V Rao

Publisher: Random House India

Published: 2016-03-01

Total Pages: 158

ISBN-13: 8184001665

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What qualities do you need to be a successful manager, and how can you develop the qualities you already possess? Managers Who Make a Difference examines how managers’ perceptions about themselves shape their behaviour at work, and studies the ways in which people can translate their ambition, sense of purpose, perseverance, confidence, and resourcefulness into successful management. How can you train yourself to spot competences in others and build on them to create an effective team? How do you achieve the right balance between adherence to existing systems, and creative or experimental problem-solving? And do you have the people skills—the ability to network extensively and build trust-based relationships—required to be a leader? Richly illustrated with anecdotes and experiences of well-known managers, and with a broad array of tips and self-assessment tools to sharpen your management skills, this book is a must read for all practising and aspiring managers. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

IIMA-Day To Day Economics
IIMA-Day To Day Economics

Author: Satish Y Deodhar

Publisher: Random House India

Published: 2016-03-01

Total Pages: 230

ISBN-13: 8184002963

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The economy isn’t just for the economists to debate on. All of us are affected by its ups and downs—global recession, rise in interest rates, or hike in food prices. But do we understand the principles at work and how and why they really affect us? Day to Day Economics is an enjoyable, accessible, and extremely user-friendly book that explains the modern day Indian economy to the layperson. In this relevant book, Professor Deodhar explains the role of the government and its involvement in different aspects of the economy; the need for the RBI and its functions; and how taxes, stock markets, and recessions work. Day to Day Economics will help you go beyond the facts and figures in the budget and connect the trends to your daily life. As with all IIMA Business Books, it comes illustrated with numerous Indian examples and case studies making this the ultimate rookie’s guide to the Indian economy.

How to Make the Right Decision
How to Make the Right Decision

Author: Arnab K Laha

Publisher: Random House India

Published: 2015-05-24

Total Pages: 142

ISBN-13: 8184007051

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FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIES How can you better manage your inventory by looking at the past movement of your stock? How can you ensure that your customer mailings target the right people to make the most impact? How do you go about hiring the appropriate people for a job profile? Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.

IIMA-Speak with Impact
IIMA-Speak with Impact

Author: Meenakshi Sharma

Publisher: Random House India

Published: 2016-03-01

Total Pages: 202

ISBN-13: 8184006179

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If you are among those who tremble and break into a sweat at the thought of facing an audience, or hesitate in offering an opinion, you are not alone. When this happens a few times, we begin to feel that spoken communication is not our forte and we begin to avoid it as far as possible, and when we cannot avoid it, we go through it anyhow, reconciled to not making much of an impact. Prof Meenakshi Sharma in Speak With Impact shows you how to get results and to leave a mark. Interactive, accessible, and with a host of useful examples, Speak With Impact equips you to sharpen your ability to leave an impact on others with your every interaction..

Choice in Chaos
Choice in Chaos

Author: Gangadhar Bhadani

Publisher: Partridge Publishing

Published: 2017-03-16

Total Pages: 225

ISBN-13: 1482888912

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Author Gangadhar Bhadani was once described by Jimmy Wales, cofounder of Wikipedia, as the most prolific Indian Wikipedian. He was in the top ten worldwide contributors for months. In Choice in Chaos, Bhadani shares his life story, a tale spanning the six decades of his life so far. It features several streams that flow concurrently: autobiographical accounts and anecdotes, along with a number of select books that passed through his life with a golden streakhis activities, his contributions, and his experience as a Wikipedian. In colorful and candid language, Bhadani describes his childhood, adolescence, and multidimensional adulthood, painting a vivid picture of India along the way. At the age of fifty-five, he began to engage seriously with the English version of Wikipedia, and that connection has profoundly changed his life. This unusual memoir presents the personal narrative of an Indian bank officer who has made extensive contributions to Wikipedia since 2005.

Academic Writing
Academic Writing

Author: Mathukutty M Monippally

Publisher: SAGE Publications Pvt. Limited

Published: 2010-05-19

Total Pages: 0

ISBN-13: 9788132104414

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This book addresses key features of the methodology involved in business and management academic writing. Characterizing academic writing as part of research, science and the knowledge generation process, it focuses on its three main aspects: understanding existing research, documenting and sharing the results of the acquired knowledge, and acknowledging the use of other people's ideas and works in the documentation. Written in lucid language, the authors use various examples of good as well as defective writing to help students understand the concepts.