The primary purpose of this book is to capture the state-of-the-art in Cloud Computing technologies and applications. The book will also aim to identify potential research directions and technologies that will facilitate creation a global market-place of cloud computing services supporting scientific, industrial, business, and consumer applications. We expect the book to serve as a reference for larger audience such as systems architects, practitioners, developers, new researchers and graduate level students. This area of research is relatively recent, and as such has no existing reference book that addresses it. This book will be a timely contribution to a field that is gaining considerable research interest, momentum, and is expected to be of increasing interest to commercial developers. The book is targeted for professional computer science developers and graduate students especially at Masters level. As Cloud Computing is recognized as one of the top five emerging technologies that will have a major impact on the quality of science and society over the next 20 years, its knowledge will help position our readers at the forefront of the field.
Cloud computing is becoming the next revolution in the IT industry; providing central storage for internet data and services that have the potential to bring data transmission performance, security and privacy, data deluge, and inefficient architecture to the next level. Enabling the New Era of Cloud Computing: Data Security, Transfer, and Management discusses cloud computing as an emerging technology and its critical role in the IT industry upgrade and economic development in the future. This book is an essential resource for business decision makers, technology investors, architects and engineers, and cloud consumers interested in the cloud computing future.
Cloud computing is an emerging face of technology. It’s become popular due to its flexible and cost reduction model. It is based on simple PAYG(Pay As You Go) terminology with sharing services and resources remotely through some trusted communication channel, by default Internet. We found an immediate need for some documentation on the topic. The book is not exhaustive in its content but we tried to touch as many aspects of cloud computing as possible. A comprehensive research is made by us before adding anything in the book. The book, right now, contains five chapters. We are planning to add five more chapters in the future edition of the book explaining cloud storage, security, process executions, providers, implementations etc. Right now we are analyzing the information collected.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on Grid and Cloud Computing"--
"This book presents a collection of diverse perspectives on cloud computing and its vital role in all components of organizations, improving the understanding of cloud computing and tackling related concerns such as change management, security, processing approaches, and much more"--Provided by publisher.
Author: United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Government Management, Organization, and Procurement
This book lays a good foundation to the core concepts and principles of cloud computing, walking the reader through the fundamental ideas with expert ease. The book advances on the topics in a step-by-step manner and reinforces theory with a full-fledged pedagogy designed to enhance students' understanding and offer them a practical insight into the subject
No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization’s disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, “Your Social Presence,” puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What’s a social experience organization look like? What systems need to be in place? How do you get the most out of the social “objects” – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today’s social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you’re interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf.
Cloud computing is a model where computing resources (processors, storage, software) are offered as a utility from an indistinct location and boundaries to the user. Adoption of Cloud computing in recent years has gained momentum within various avenues round the globe due to its characteristics like elasticity, virtualization and pay-as-you-go pricing. In tune with the trend various companies have evolved which are offering web applications. These companies provide the system required to host the application to users on lease which saves them from purchasing. The book combines both theoretical and practical perspectives of cloud computing with a slant towards library and information centres. The book describes in detail about various companies which are providing cloud computing solutions and infrastructure for library and information centres. Intiatives of OCLC and best practices adopted in other libraries around the world has been discussed at length. Many avenues of the implementation of cloud computing has been identified in the present study. Various initiatives of the library professionals to move their internet sites, their integrated library system for cataloguing and acquisition, Cloud based library apps, Cloud based Stack Map and their repository systems and inter library loan systems to the cloud has been mentioned. The book further proposes a model which may serve as a blueprint for implementation of cloud computing technologies in libraries. With the timely publication of book, library and information service practitioners after going through the book can outsource the task of maintaining the computer infrastructure and focus on their mission to serve people with right information at right point of time.
