Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.
A mini-comics master's poetic musings on illness & the art of getting by The Hospital Suite is a landmark work by the celebrated cartoonist and small-press legend John Porcellino—an autobiographical collection detailing his struggles with illness in the 1990s and early 2000s. In 1997, John began to have severe stomach pain. He soon found out he needed emergency surgery to remove a benign tumor from his small intestine. In the wake of the surgery, he had numerous health complications that led to a flare-up of his preexisting tendencies toward anxiety and obsessive-compulsive disorder. The Hospital Suite is Porcellino’s response to these experiences—simply told stories drawn in the honest, heart-wrenching style of his much-loved King-Cat mini-comics. His gift for spare yet eloquent candor makes The Hospital Suite an intimate portrayal of one person’s experiences that is also intensely relatable. Porcellino’s work is lauded for its universality and quiet, clear-eyed contemplation of everyday life. The Hospital Suite is a testimony to this subtle strength, making his struggles with the medical system and its consequences for his mental health accessible and engaging.
What habits are common among good college writers? Good college writers are curious, engaged, reflective, and responsible. They read critically. They write with purpose. They tune into their audience. They collaborate and seek feedback. They know credible evidence makes them credible researchers. They revise. The Bedford Handbook, based on surveys with more than 1,000 first-year college students, fosters these habits and offers more support than ever before for college reading and writing. New writing guides support students as they compose in an ever-wider variety of genres, including multimodal genres. New reading support encourages students to become active readers. Retooled research advice emphasizes inquiry and helps writers cite even the trickiest digital sources confidently and responsibly. Best of all, the Handbook remains a trusted companion for students because it is accessible, comprehensive, and authoritative. Instructors benefit, too: A substantially revised Instructor’s Edition includes Nancy Sommers’s personal mentoring—more than 100 new concrete tips for teaching with the handbook. Finally, integrated digital content is easily assignable and helps students practice and apply the handbook’s lessons.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Andelusia Anderae knows she is not like other women. More than ever, the night calls to her, the stars grant her serenity, and the shadows of black magic pool within her blood. In the dark spaces between her dreams, she feels the power of the ancient world awakening within her. The shadows of Furyon remain ever on her mind. She remembers the storms, the creatures in the blackness, and the Orb of Souls. She has tried to forget her past. She cannot. As the enemies of mankind lay the seed for the world's end, she must decide: Fight them... or join them... Dark Moon Daughter - The chilling second entry in the Tyrants of the Dead trilogy - Sequel to Down the Dark Path
Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.
The adventurous spirit of Texans has led to much travel lore, from stories of how ancestors first came to the state to reflections of how technology has affected the customs, language, and stories of life "on the go." This Publication of the Texas Folklore Society features articles from beloved storytellers like John O. West, Kenneth W. Davis, and F. E. Abernethy as well as new voices like Janet Simonds. Chapters contain traditional "Gone to Texas" accounts and articles about people or methods of travel from days gone by. Others are dedicated to trains and cars and the lore associated with two-wheeled machines, machines that fly, and machines that scream across the land at dangerous speeds. The volume concludes with articles that consider how we fuel our machines and ourselves, and the rituals we engage in when we're on our way from here to there.
This ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021). If you haven’t looked at The Bedford Handbook in a while, look again: This edition has everything your students need to become stronger writers—in a briefer book. This reimagined Bedford Handbook takes a fresh “essentials” approach to the familiar coverage of writing, research, style, and grammar that The Bedford Handbook has always had. The result is a handbook that’s equal parts approachable and comprehensive. Students will quickly find answers in the book’s direct explanations and step-by-step instruction. They’ll get the practice and guidance they need with exercises, how-to guides, model papers, and class-tested examples. The advice you trust from Diana Hacker and Nancy Sommers is here. It all comes in a book that’s easier to carry, easier to use, and more affordable than ever.
A view of America—as seen in small towns, rural roads, and its overlooked in-between-places John Porcellino makes his love of home and of nature the anchors in an increasingly turbulent world. He slows down and visits the forests, fields, streams, and overgrown abandoned lots that surround every city. He studies the flora and fauna around us. He looks at the overlooked. Porcellino also digs deep into a quintessential American endeavour—the road trip. Uprooting his comfortable life several times in From Lone Mountain, John drives through the country weaving from small town to small town, experiencing America in slow motion, avoiding the sameness of airports and overwhelming hustle of major cities. From Lone Mountain collects stories from Porcellino’s influential zine King-Cat—John enters a new phase of his life, as he remarries and decides to leave his beloved second home Colorado for San Francisco. Grand themes of King-Cat are visited and stated more eloquently than ever before: serendipity, memory, and the quest for meaning in the everyday. Over the past three decades, Porcellino’s beloved King-Cat has offered solace to his readers: his gentle observational stories take the pulse of everyday life and reveal beauty in the struggle to keep going.
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
