How to Successfully Market Seminars and Workshops
Author: Jenny L. Hamby
Publisher:
Published: 2003-11-01
Total Pages:
ISBN-13: 9780974716909
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Author: Jenny L. Hamby
Publisher:
Published: 2003-11-01
Total Pages:
ISBN-13: 9780974716909
DOWNLOAD EBOOKAuthor: Howard L. Shenson
Publisher: Wiley
Published: 1990-09-18
Total Pages: 0
ISBN-13: 9780471527084
DOWNLOAD EBOOKA complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Author: Howard L. Shenson
Publisher: Consultants Library
Published: 1987
Total Pages: 102
ISBN-13: 9780930686307
DOWNLOAD EBOOKAuthor: Kristie Lorette
Publisher: Atlantic Publishing Company
Published: 2014-11-15
Total Pages: 171
ISBN-13: 1601388713
DOWNLOAD EBOOKA typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.
Author: Entrepreneur Press
Publisher: Entrepreneur Press
Published: 2006-10-01
Total Pages: 226
ISBN-13: 1613080972
DOWNLOAD EBOOKDid you ever think you might be able to make money leading seminars to teach others what you know? Or promoting a dynamic speaker who motivates the crowds? Many people pay top dollar to attend seminars that teach them how to do something faster, better, more easily or more profitably—which gives you a great opportunity for profit. This hands-on guide, completely updated with the latest trends and newest information, details how to plan seminars, webinars, and teleseminars for yourself or someone else from start to finish. Learn how to: • Negotiate for great deals on halls, hotels and conference rooms • Promote a business with almost no cash investment • Use ingenious PR tactics that will draw attendees—and profits—like a magnet • Test-market your subject matter before spending a dime • Develop and sell CDs, books and other profitable materials People who promote and produce seminars are making huge profits—and so can you! Get in on the action in this booming field today.
Author: James Stephenson
Publisher: Entrepreneur Press
Published: 2007-01-01
Total Pages: 586
ISBN-13: 1613080433
DOWNLOAD EBOOKThe second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author: ARX Reads
Publisher: ARX Brand International LLC
Published:
Total Pages: 25
ISBN-13:
DOWNLOAD EBOOKSeminars are a big source of income nowadays. You may now know it but HUNDREDS of individuals, organizations, companies, associations, and giant corporations demand seminars all over the United States. Seminars and workshops are big business, with thousands being run every year across the U.S. A quick search of Eventbrite, for example, reveals around 35,000 upcoming seminars, and that’s only on one platform. With attendees in the hundreds and/or admission fees in the thousands for the largest and most successful seminars, they can be a great source of revenue for edupreneurs. If you can teach your subject in a classroom setting or via an online course, there’s no reason you can’t convert what you know into an informative and engaging seminar. Seminars tend to focus on knowledge, experience, and growth and it’s the reason why a lot of people demand them. If you WANT to start a seminar business, we’ve listed the 6 steps you will need for your successful seminar checklist.
Author:
Publisher:
Published: 1998-07
Total Pages: 730
ISBN-13:
DOWNLOAD EBOOKAuthor: Lynn D. Lampert
Publisher: Rowman & Littlefield
Published: 2019-01-24
Total Pages: 203
ISBN-13: 1442272643
DOWNLOAD EBOOKCreating a Learning Commons: A Practical Guide for Librarians provides experienced and detailed research-based guidance for academic librarians and other professionals charged with creating a learning commons. Readers can follow the entire process of developing a library learning commons design and implementation plan from inception to post-occupancy planning and assessment. This practical guide is designed to help librarians develop sound strategies for navigating the challenging issues that often emerge in launching a dynamic and collaborative new library learning commons space within a university or college setting. Lampert and Meyers-Martin provide a practical guide, complete with examples and photos of award-winning learning commons designs. This book will help dedicated professionals identify best practices within today’s existing learning commons settings and get up to speed on how to best approach developing their own library’s new and innovative learning spaces.
Author:
Publisher:
Published: 1999
Total Pages: 876
ISBN-13:
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