How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990-09-18

Total Pages: 0

ISBN-13: 9780471527084

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A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990

Total Pages: 292

ISBN-13: 9780471527091

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

The Complete Guide to Running Successful Workshops & Seminars
The Complete Guide to Running Successful Workshops & Seminars

Author: Kristie Lorette

Publisher: Atlantic Publishing Company

Published: 2014-11-15

Total Pages: 171

ISBN-13: 1601388713

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A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.

Successful Seminar Selling
Successful Seminar Selling

Author: Phil Calvert

Publisher: How To Books Ltd

Published: 2004

Total Pages: 214

ISBN-13: 9781857039665

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CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.

How to Find More Customers and Clients with Webinars, Seminars and Workshops
How to Find More Customers and Clients with Webinars, Seminars and Workshops

Author: Jim McCraigh

Publisher: CreateSpace

Published: 2014-09-27

Total Pages: 130

ISBN-13: 9781502532800

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Imagine a Flood of New Clients and Customers Who Know Who You Are and Want to Do Business with You! You know that webinars are the hot new way to get more customers and clients, but where do you start? Want a step-by-step plan that's REALISTIC? Looking for large turnouts for your live web events? Need a strategy for getting booked at conferences and trade shows? Ever wish you had meeting planners calling you?The fact is that you can achieve these things no matter what your background, experience or expertise may be. All you have to do is follow the step-by-step tactics and checklists laid out for you in this book!In this guide "How to Find More Customers and Clients with Webinars, Seminars and Workshops", you'll get a clear blueprint that actually works. You'll discover strategies that include realistic timelines, checklists and specific steps. In this book, Jim McCraigh shares practical, hands-on experience gained from successfully organizing, promoting or presenting over 500 webinars, seminars and workshops to attract new business for himself and his clients. STOP Waiting for Customers and Clients to Come to You!Webinars along with seminars and workshops are THE best way to find new clients and customers. The problem? It's not as easy as claimed by some. The secret is to present the kind of high quality presentations to large audiences that build long-term fans and BUYERS. This book shows you exactly how to do that!Hate Making Undignified Outbound Sales Calls?Want to have people calling you instead? Want to get solid leads who WANT to hear from you? How? By having a resource like this that shows you what works and what doesn't. By building the kind of trust and authority that makes people want to do business with you though presentations. That's how you win more customers and clients! "How to Find More Customers and Clients with Webinars, Seminars and Workshops" details a paint-by-numbers system for presenting your first programs in just a few short weeks. The best part? It will open a floodgate of new clients and customer for you! You'll learn how to: How to Turn Attendees into LeadsThe Magic Words to Say to Get More Clients and CustomersHow to Get PaidThe Secret to Making Money with SeminarsTechnical Trick and Tips You Need to KnowHow to Market Webinars, Seminars and WorkshopsHow to Get Started Right Away You can be successful presenting webinars, seminars and workshops! Just follow the steps and checklists in this book and you'll learn a proven system for filling the seats. Get this book and start TODAY! Scroll to the top of the page and select the 'buy button'.

Seminar Marketing & Sales Training Techniques for the Financial Professional
Seminar Marketing & Sales Training Techniques for the Financial Professional

Author: Frank Eberhart

Publisher: iUniverse

Published: 2006-02-23

Total Pages: 75

ISBN-13: 0595815634

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As the financial industry evolves, industry professionals must adapt to new approaches and ideas to survive, grow, and prosper. It has become increasingly difficult to maintain a current client base, let alone attract new clients with an investment environment that moves faster than a stock trade. The prospecting market is changing, becoming more challenging and risky, with consumer rights protection such as the "do not call" lists, with their hefty fines and new compliance requirements. The simplistic and commonsense approach is gone-instead, we have developed a "brokerese" language that sometimes those in the industry don't even understand. In the business guide Seminar Marketing & Sales Training Techniques for the Financial Professional, author Frank James Eberhart, CEP, RFC, explains his agenda for successfully gaining new clientele: Generate seminar attendance How to get results from your seminars How to increase your revenue How to prepare effective PowerPoint presentations How to develop your sales and closing skills Eberhart uses a simple, straightforward approach that translates into effective seminars that obtain-and keep-new clients. So make the most of it-be prepared, be professional, and be effective!

Event Marketing
Event Marketing

Author: C. A. Preston

Publisher: Wiley Global Education

Published: 2012-10-16

Total Pages: 322

ISBN-13: 1118514211

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event marketing CATERING & EVENTS THE WILEY EVENT MANAGEMENT SERIES practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you’ll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners. Features include: In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more The very latest in current trends and innovations, including digital marketing strategies and social media Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more