How to Market and Sell to the U.S. Government a View from the Inside

How to Market and Sell to the U.S. Government a View from the Inside

Author: Brian Hebbel

Publisher: Brian Hebbel

Published: 2015-04-02

Total Pages: 240

ISBN-13: 9780985454401

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This book is intended to help both new and experienced federal contractors win contracts. Whether you are brand new or experienced in this field, you will find that you require certain tools and techniques to effectively market and sell to the federal government. I will describe the best practices you need to gain knowledge, gather information and develop relationships. These three areas are the keys to your Federal contracting success. The first two chapters outline what a contractor needs to know prior to marketing and selling to the Federal Government, while the subsequent chapters outline the marketing and sales techniques that will make you successful in the federal marketplace. This book contains much of the information necessary to help experienced and inexperienced federal contractors. The tools and techniques outlined in this book are often overlooked and some are never considered. The book will help to level the playing field if you are an inexperienced Government contractor. If you are an experienced contractor, this book will help you to "raise the bar" for your marketing and sales staff by providing what I consider the key marketing and sales techniques for the federal marketplace. It will help you to break down the barriers that are preventing you from entering the federal marketplace. I have worked in area of federal government acquisition for over thirty-two years and have institutional knowledge of the acquisition process from the inside. I have met with hundreds of contractors over my career. I have found the lack of marketing knowledge among some federal contractors is shocking. Over time, I have noticed that some contractors have been very successful marketing and selling to the federal government and other contractors have not. This book will outline the effective ways to market and sell to the federal government, including describing why some contractors are successful while others are not. I'll get to the heart of the matter and present the marketing and selling techniques to guide you on a successful journey in the federal marketplace.


Start Grow Sell

Start Grow Sell

Author: Tom Keith

Publisher:

Published: 2015-01-05

Total Pages: 378

ISBN-13: 9781506023540

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What You Can Expect:If you are reading this book, we assume you have already decided to start a government contracting business or have already started one, and you really want someone to tell you what to do next in simple terms and without a lot of fluff. This book is a primer - a general how-to book. We focus on the essentials and explain the steps you need to take, why you need to take those steps, and the order in which you should take them. Where applicable, we cite resource references and websites that provide more detail for people who want to dig deeper.Why We Wrote This Book:We started, own and co-own several businesses. Some are government contracting businesses, and we wish this book had existed when we started our first one. Such a book, with topics and sections specifically for government contractors, would have saved us a lot of time, energy and money. After talking to many new business owners, we recognized that they, too, wished for a book written by serial business starters, who could offer step-by-step procedures to follow and would share their lessons learned.We Love What We Do!We love the business world, but mostly, we love helping others start their own business, achieve their business and life goals, and eventually, write their own success stories. We hope that as you follow the steps in this book, you will be on the way to achieving your goals in business and life, too.


How to Market & Sell to the U.S. Government Aview from the Inside

How to Market & Sell to the U.S. Government Aview from the Inside

Author: Brian Hebbel

Publisher:

Published: 2015-08-31

Total Pages: 218

ISBN-13: 9780985454418

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This book is intended to help both new and experienced federal contractors win contracts. Whether you are brand new or experienced in this field, you will find that you require certain tools and techniques to effectively market and sell to the federal government. I will describe the best practices you need to gain knowledge, gather information and develop relationships. These three areas are the keys to your Federal contracting success. The first two chapters outline what a contractor needs to know prior to marketing and selling to the Federal Government, while the subsequent chapters outline the marketing and sales techniques that will make you successful in the federal marketplace. This book contains much of the information necessary to help experienced and inexperienced federal contractors. The tools and techniques outlined in this book are often overlooked and some are never considered. The book will help to level the playing field if you are an inexperienced Government contractor. If you are an experienced contractor, this book will help you to "raise the bar" for your marketing and sales staff by providing what I consider the key marketing and sales techniques for the federal marketplace. It will help you to break down the barriers that are preventing you from entering the federal marketplace. I have worked in area of federal government acquisition for over thirty-two years and have institutional knowledge of the acquisition process from the inside. I have met with hundreds of contractors over my career. I have found the lack of marketing knowledge among some federal contractors is shocking. Over time, I have noticed that some contractors have been very successful marketing and selling to the federal government and other contractors have not. This book will outline the effective ways to market and sell to the federal government, including describing why some contractors are successful while others are not. I'll get to the heart of the matter and present the marketing and selling techniques to guide you on a successful journey in the federal marketplace.


How to Sell to the U.s. Military

How to Sell to the U.s. Military

Author: Brian Cook

Publisher: Createspace Independent Pub

Published: 2009-10-01

Total Pages: 152

ISBN-13: 9781449564339

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Topics include... Getting Started: Outlines many of the basics that you will need to know to successfully bid on contracts, including: - how to acquire specifications; - details on the Federal Supply System; - how to sign up for the mandatory Central Contractor Registration; - where to find subcontracting opportunities; - sources of procurement information, and more. Products and Services Purchased by the Military: The types of products and services regularly purchased by the U.S. Military are provided. You also get detailed contact information for major buying offices in the Army, Navy, Air Force, and the DLA. Research and Development Opportunities: Find out what the Research and Development opportunities are with each of the major military research and development activities. The principal interests of each R&D activity are also listed for your convenience. Special Purchasing Offices: Examines the categories of goods and services which are purchased by special purchasing offices, including merchandise for defense commissary stores, resale merchandise for military exchange services, and motion pictures and videotape production. Offices that Provide Assistance to Small Business: An extensive list of Government offices that provide assistance to small businesses, including Defense Contract Management Commands, the Small Business Administration, and the General Services Administration. These offices can help you find subcontracting opportunities and identify DoD contracting offices that are likely to buy your products or services. You also get a comprehensive register of nationwide Small & Disadvantaged Business Utilization Offices, a glossary of Defense acronyms, and more.