Marketing Outrageously Redux
Marketing Outrageously Redux

Author: Jon Spoelstra

Publisher: Bard Press

Published: 2011-02-16

Total Pages: 371

ISBN-13: 188516775X

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Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Sports Marketing
Sports Marketing

Author: Michael J. J. Fetchko

Publisher: Routledge

Published: 2018-10-09

Total Pages: 614

ISBN-13: 1351707280

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Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

How Hollywood Works
How Hollywood Works

Author: Janet Wasko

Publisher: SAGE

Published: 2003-11-25

Total Pages: 258

ISBN-13: 1446240134

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This is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It describes the process of film production, distribution, exhibition and retail - a process that involves different markets where materials, labor and products are bought and sold. In other words, this is a book about how Hollywood works - as an industry. How Hollywood Works: - offers an up-to-date survey of the policies and structure of the US film industry - looks at the relationship between the film industry and other media industries - examines the role of the major studios and the other ′players′ - including, law firms, talent agents, and trade unions and guilds - provides access to hard-to-find statistical information on the industry While many books describe the film production and marketing process, they usually do so from an industry perspective and few look at Hollywood critically from within a more general economic, political and social context. By offering just such a critique, Janet Wasko′s text provides a timely and essential analysis of how Hollywood works for all students of film and media.

Sports Sponsorship and Branding
Sports Sponsorship and Branding

Author: Ho Keat Leng

Publisher: Taylor & Francis

Published: 2023-12-22

Total Pages: 328

ISBN-13: 1003831540

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.

How to Market Your School
How to Market Your School

Author: Johanna Lockhart

Publisher: R&L Education

Published: 2010-12-16

Total Pages: 266

ISBN-13: 1607097699

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How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Buddy Parenting
Buddy Parenting

Author: A.D Narula

Publisher: Blue Rose Publishers

Published: 2022-12-30

Total Pages: 229

ISBN-13:

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Connectivity has taken a quantum leap and keeping in touch is easy, but relationships have increasing gaps. We seem to connect globally and culturally in the virtual world but not connecting inwards and in the physical world. This book on Parenting helps you create self -awareness about your role of parenting, parenting style and what you really want your "Dream Child" to be. With that clarity you can actually design how you want your parenting journey to be using some of the approaches shared in this book and create your own dynamic toolkit for parenting. The specialty of the book is the guided introspection and the concept of "Buddy Parenting " that gets you to cause the best of yourself and your child to emerge making it a joyous relationship.

365 Ways to Raise Funds for Your Nonprofit
365 Ways to Raise Funds for Your Nonprofit

Author: April R. Jervis

Publisher: Universal-Publishers

Published: 2011

Total Pages: 224

ISBN-13: 1612330304

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In 365 Ways to Raise Funds for Your Nonprofit, April Jervis, MBA, presents nonprofit professionals with new and diverse methods for using community-building experiences to raise the funds needed to support any cause. With ideas ranging from traditional bake sales and canned food drives to modern podcasts and Facebook pages, all of the methods you need to help support your organization are here, in one easy-to-reference volume. In today's rapidly changing economic times, not-for-profit organizations are best prepared to maintain their support by diversifying their income sources. Don't let the mission of your organization be jeopardized by depending on one source of funding! 365 Ways to Raise Funds for Your Nonprofit will teach you how to reach out to your community in new and exciting ways, and help you ensure that your cause continues to receive the attention it deserves.