How to Sell Sponsorships, Tickets and Popcorn
Author:
Publisher:
Published: 2009-08-20
Total Pages:
ISBN-13: 9780974285733
DOWNLOAD EBOOKPosts
How To Be Successful At Sponsorship Sales
Author: Allen, Sylvia
Publisher: Trafford Publishing
Published: 2010-07-28
Total Pages: 230
ISBN-13: 1426977484
DOWNLOAD EBOOKWhere do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization? This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more. Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors. The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.
Sell Your Event!
Author: Teresa Stas
Publisher:
Published: 2020-10-15
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOK★ "Finally, a book that hits that big gap between soliciting donations and raising hundreds of thousands for a mega-event! This book should be required reading for anyone serious about sponsorships but doesn't know how to get started." - Dan Cormany, PhD, Florida International University ★ ✓ Do you need Sponsorship dollars for your Event but cannot seem to land it? ✓ Do you feel overwhelmed and lost when it comes to finding Sponsors? Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors walks you through all the sponsorship steps including finding prospects and their contact information, creating winning proposals, and most importantly landing sponsorship deals. You don't have to be Coachella to sell sponsorships, you just have to know what sponsors want! Stop agonizing over sponsorship revenue, it's time for you to go get it! Based on practical, first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with real-world insights from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you'll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back. As the founder and CEO of Green Cactus Live Event Sponsorship Agency, Author Teresa Stas has over 17 years of experience in sponsorship sales and marketing, brokering millions of dollars in sponsorships for her clients, and working with local, regional and major national brands. Teresa is a national speaker on the topic of sponsorships, online course creator, and authors the column "Small Event, Big Sponsors" for International Festivals and Events "ie" Magazine.
Event Sponsorship
Author: Bruce E. Skinner
Publisher: Wiley
Published: 2002-10-18
Total Pages: 320
ISBN-13: 9780471126010
DOWNLOAD EBOOKState-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Marketing Outrageously Redux
Author: Jon Spoelstra
Publisher: Bard Press
Published: 2011-02-16
Total Pages: 371
ISBN-13: 188516775X
DOWNLOAD EBOOKTom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
Sports Marketing
Author: Michael J. J. Fetchko
Publisher: Routledge
Published: 2018-10-09
Total Pages: 614
ISBN-13: 1351707280
DOWNLOAD EBOOKHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
The Last Night on the Titanic
Author: Veronica Hinke
Publisher: Simon and Schuster
Published: 2019-04-02
Total Pages: 427
ISBN-13: 1621577694
DOWNLOAD EBOOK“Veronica Hinke has taken a story that we all know so well and interwoven delicious recipes that are historic and old, but classic and worthy of any modern-day table. She has unearthed a vibrant culinary subtext that often left me breathless and dreamy-eyed. She skillfully captures the magical avor of a fascinating era in our history. Two spatulas raised in adulation.” — CHEF ART SMITH, James Beard award winner, Top Chef Masters contestant, former personal chef to Oprah Winfrey April 14, 1912. It was an unforgettable night. In the last hours before the Titanic struck the iceberg, passengers in all classes were enjoying unprecedented luxuries. Innovations in food, drink, and de´cor made this voyage the apogee of Edwardian elegance. Veronica Hinke’s painstaking research and deft touch bring the Titanic’s tragic but eternally glamorous maiden voyage back to life. In addition to stirring accounts of individual tragedy and survival, The Last Night on the Titanic offers tried-and-true recipes, newly invented styles, and classic cocktails to reproduce a glittering world of sophistication at sea. Readers will experience: Recipes for Oysters a` la Russe, Chicken and Wild Mushroom Vol-au-Vents, and dozens of other scrumptious dishes for readers to recreate in their own kitchens A rare printed menu from the last first class dinner on the Titanic Drink recipes from John Jacob Astor IV’s luxury hotels, including the original Martini The true story of “The Unsinkable Molly Brown” An extraordinary eyewitness testimony to Captain Edward Smith’s final moments Intimate and captivating stories about select passengers—from millionaires to third class passengers
IEG Sponsorship Sourcebook
Author:
Publisher:
Published: 2005
Total Pages: 436
ISBN-13:
DOWNLOAD EBOOKMe, Myself & Ideas
Author: Carrie Anton
Publisher: Andrews McMeel Publishing
Published: 2019-04-30
Total Pages: 194
ISBN-13: 152485316X
DOWNLOAD EBOOKA mother-daughter duo of creativity consultants share this practical guide to generating fresh ideas—without setting foot in a conference room. An essential resource for any self-employed, freelance, or work-from-home professional, Me, Myself & Ideas offers tips, tools, and a host of exercises aimed at crushing mental blocks and forging ahead with creative solutions. Whether you're stuck on a logistical problem or experiencing a creative dry spell, the activities in this book are sure to get you thinking (and creating) in new and powerful ways.
Sports Sponsorship and Branding
Author: Ho Keat Leng
Publisher: Taylor & Francis
Published: 2023-12-22
Total Pages: 328
ISBN-13: 1003831540
DOWNLOAD EBOOKThis book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.
