Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!
Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.
How to sell more cars, make more money, and have more fun by building better, stronger, more authentically human customer relationships - online and in real life. "This is like crack for car dealers," - Robert Rogers, Parks Motors "Spot on info and clear objectives. This will raise everyone's game," - Greg Brinson, Toliver CDJR "Absolutely amazing. Informative and entertaining. Never a dull moment," - Ana Hernadez, Jeep Only "Terry has shown me how to keep in better contact with my clients so that they know they always have a friend in the car business." - Michael J Smith, Ft Wayne Toyota If you’re an “average” car salesperson, pretty good at your job, you’re probably not going to have a job for much longer. There are plenty of order takers and delivery clerks who are willing to do it cheaper, and there are robots who can do it pretty much for free. You’ll never beat them at their game. Carvana is projecting the annual sales of 2 million vehicles, without a single car salesperson on staff. If you want to be in the car business long-term, you’re going to need to get really good at doing the ONE THING that the robots can’t do. The ONE THING that Wall Street, Madison Avenue, and Silicone Valley won’t do. And, ironically, the ONE THING that every good salesperson in the history of the car business did before the internet got us all discombobulated. The ONE THING that the world’s greatest salespeople are doing still today - Building better, stronger, more authentically human customer relationships online and in real life. Being you is your superpower. Today’s successful salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process, and maintaining those relationships longer. If you get in front of enough people, you’ve got people in the store to help you close deals. Closing deals ain’t the problem. Opening deals is the problem. This book will help you open more deals, generate your own leads, and get in front of more people so you can sell more cars, make more money, and have more fun! Terry Lancaster has worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring. I conduct sales and marketing training through online sales meetings, in-store training, and coaching for your salespeople and managers to provide the personalization and accountability to make big things happen. Whether it's radio and TV ads for your store to video interviews and blog posts featuring employees, customers, and community partners, I'll help you create the content you need to tell the story you want to tell. My #1 best-selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present. I’ve been featured in Forbes and Automotive News, spoken from the TedX stage and at the NADA national convention, and came in second place at my Eighth Grade debate championship. In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard a boat that sank, and on two planes that I was sure 100% were about to crash. I lived through three teenage daughters and I've been married over 30 years... in a row! When I'm not battling for truth, justice, and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
BETTER! Self Help For The Rest Of Us combines the science behind habit formation, focus, and flow with personal stories about overcoming a lifetime of addiction, bad habits, and poor personal decisions in an unexpected and fun juxtaposition. By giving up our pursuit of unobtainable, perfect, storybook lives, we can start taking small steps towards making our actual lives ... BETTER! BETTER! Self Help For The Rest Of Us shows how tiny changes to just a few foundational habits can cause ripples that reverberate into every area of your life. Exercise. Meditation. Focus. Gratitude. Nutrition. You'll learn how minor improvements in these key areas alter the very physical structure of your brain, making the next minor tweak that much easier. You'll also learn about naked yoga, why there's always going to be a little bird poop in the pool and how Jerry Seinfeld can change your life. Yada. Yada. Yada.
No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals important sales secrets for everyday life.
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.
The Closer’s Survival Guide is perfect for sales people, negotiators, deal makers and mediators but also critically important for dreamers, investors, inventors, buyers, brokers, entrepreneurs, bankers, CEO’s, politicians and anyone who wants to close others on the way they think and get what they want in life. Show me any highly successful person, and I will show you someone who has big dreams and who knows how to close! The end game is the close.
"Keep It Simple Selling" is all about shortcuts! Let's make selling cars easier. . . Let's make selling trucks faster. . . And for heaven's sake, let's make it fun! Imagine for a moment how it would feel if you could sell cars just by being yourself and finding ways to serve others naturally and easily. How would your life be different if sales opportunities continuously dropped out of the sky and into your lap, with no stress or struggle? Would you like to sell 80 percent of the people you talk to every day? The automotive business is a gold mine. Not just for a few natural salespeople---for anyone. In this industry, anyone can advance as far as they want. There's no barrier to entry, and there's no glass ceiling. Your raise becomes effective when you do. Damian Boudreaux started out cleaning parts in his friend's transmission shop. From there, he tried and stumbled and tried again to sell more cars than the month before. It wasn't until he began to open his eyes and pay attention to the people around him that he understood what it really takes to succeed in the automotive business. The lessons he learned during his journey to becoming a consistently top-selling salesman are humbling and inspiring at the same time.
