The Fundable Startup
The Fundable Startup

Author: Fred Haney

Publisher: SelectBooks, Inc.

Published: 2017-10-17

Total Pages: 218

ISBN-13: 1590794605

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If you are the founder of a high-tech startup company, you know it’s a daunting task, and the odds of success are slim. All founders dream of achieving a rewarding outcome like Steve Jobs or Bill Gates, but few reach such a pinnacle. In The Fundable Startup: How Disruptive Companies Attract Capital, Fred M. Haney, an experienced venture capitalist, angel investor, and company founder, explains startup strategies that will help you: Understand the thinking of investors Build a “virtual team” Create initial value in a product or prototype Recruit management that will help you raise capital The Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a startup company. Understand the thinking of investors Build a “virtual team” Create initial value in a product or prototype Recruit management that will help you raise capital The Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a startup company.

Starting and Building Your Catalog Sales Business
Starting and Building Your Catalog Sales Business

Author: Herman Holtz

Publisher: John Wiley & Sons

Published: 1991-01-16

Total Pages: 298

ISBN-13: 9780471508168

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Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing