How to Open and Operate a Financially Successful Florist and Floral Business Both Online and Off with Companion CD-ROM

How to Open and Operate a Financially Successful Florist and Floral Business Both Online and Off with Companion CD-ROM

Author: Stephanie N. Beener

Publisher: Atlantic Publishing Group Incorporated

Published: 2012-10-24

Total Pages: 0

ISBN-13: 9781601389046

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Book & CD-ROM. The dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer's order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, low cost internal marketing ideas, management skills, low and no cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will learn how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.


How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off

How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off

Author: Stephanie N. Beener

Publisher: Atlantic Publishing Company (FL)

Published: 2008

Total Pages: 0

ISBN-13: 9781601381408

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The dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer s order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, low cost internal marketing ideas, management skills, low and no cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will learn how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.


Absolute Guide to Florist Shop for Beginners and Novices

Absolute Guide to Florist Shop for Beginners and Novices

Author: Eunice Lewis Ph D

Publisher: Independently Published

Published: 2021-08-23

Total Pages: 118

ISBN-13:

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Do you want to make more money from your florist shop or floristy? Do you want your shop to be as successful as possible? Do you want to be financially secure? This book is for you if you answered yes to any of these questions. You will also not have to lower your prices. This book is an easy-to-follow reference guide that contains 145 ways to improve the bottom line of your small business. You will learn how to present, manage, and promote your florist shop. Just a few tweaks, a few minutes of your time, or even a shift in attitude can transform your florist shop into a small business success story. This book is not about floral arranging techniques or bouquet design, and it is not appropriate for learning about the floral industry in general. This book will teach you the three keys to small business growth and increased profits at your florist: cultivate grow thrive CULTIVATE D Uncover how to increase your profit without acquiring a new customer. You will learn how to create an environment in which you can sell as much as possible to customers who already visit your store. GROW Using advertising and promotion, you can increase the number of customers who visit your store and build customer loyalty. There are chapters on social media, guerrilla marketing, television, and radio. Of course, traditional flyers, newsletters, and advertisements have their own section. Every budget can be accommodated. THRIVE Learn how to keep your shop thriving and profits rolling in for years to come. This is the first in a series of books on small business marketing and operations. This book was written by a small business owner in collaboration with several florists. Grab a copy today by scrolling up.


How to Start and Operate a Wedding Floral Design Business

How to Start and Operate a Wedding Floral Design Business

Author: Linda Kevich

Publisher: CreateSpace

Published: 2014-11-18

Total Pages: 180

ISBN-13: 9781502790767

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Turn your knack for floral design into a profitable business. Learn how to start and operate a profitable wedding floral design service from your own home. This in-depth self-study business training manual is aimed at the individual who already has some basic floral design ability and wants to learn how to successfully turn it into their own business. It is intended to help you transform your existing talent for floral design -- even if you are self-taught or dabbling as a hobby -- into a profitable and viable home based business. As a bonus to the valuable business information which is at the core of this training manual, this course also shares design ideas, principals, suggestions, and tips that are important in wedding floral design, however, it is not a design course - it is a business start-up training manual. You'll learn everything from the correct pricing formulas used by wedding florists for achieving maximum profit, to creative ideas to add interest and professionalism to your wedding designs, to proven marketing & promotional methods for attracting clients, as well as operating procedures for the home based wedding floral designer, complete with proven, highly successful business concepts you can model your own business after. You'll be guided step by step through finding clients and establishing yourself within your local market. You'll learn how to correctly set up your business, how to do a consultation with a client, how to create a contract. Sample forms and contracts are included for you to model your own after. We've left no stone unturned.The course reveals the trade secrets that can otherwise take years of experience to acquire. Get the insider's edge to put your wedding floral business on the fast track. We'll show you exactly how to pump more profit out of your business by incorporating rental items. We'll show you how to buy wholesale. We'll lead you through the proven formula to establish yourself as a major player within your local marketplace, yes even if you operate from home. And you will learn the hottest, most powerful ways of promoting and marketing your wedding floral design business, because if you don't have customers, you don't have a business. All of this information is presented in a easy to follow, fully comprehensive training manual consisting of over 179 pages. Start your new business soon - full time or part time. Enjoy the pride and self-satisfaction of business ownership. If the thought of turning your knack for floral design into an income-generating business excites you, this self-study course is an excellent way to get started now and be in business soon with very low overhead and very low start-up expenses. Enjoy the comfort and convenience of working from home if you like. Structure your business as it best suits you: part time or full time, home-based or retail store front.Get your start in the floral design business and take advantage of the lucrative $60 billion wedding industry for a diversified, multi-faceted approach. The course was developed by drawing upon the experiences of highly successful home based wedding floral business owners. We give you a complete proven and tested system. All instruction is given in an easy to follow, step-by-step format.You'll need to already know how to create bouquets, corsages etc. for weddings to get the full benefit of this course. If you don't yet have that knowledge, the Institute of Weddings (instituteofweddings.com) offers a self-study course in wedding floral design which can give you the design skills you need to design flowers for weddings. Your opportunity to earn a great income while doing something you already enjoy is within reach. Continually updated and revised, this in-depth, fully comprehensive self-study course has been the only one of its kind in the industry for over a decade and has successfully helped thousands of other individuals just like you to launch their own wedding floral businesses.


Progressive Business Plan for a Mobile Flower Truck

Progressive Business Plan for a Mobile Flower Truck

Author: Nat Chiaffarano MBA

Publisher:

Published: 2017-09-07

Total Pages: 249

ISBN-13: 9781549694936

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Get a Whole Lot Smarter About Your Chosen Business Venture!This updated book contains the detailed content and out-of-the-box ideas to launch a successful Mobile Flower Truck Company. This Business Plan Book provides the relevant content needed to become much more knowledgeable about starting a profitable mobile florist shop business. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for this specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business strategy. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit...... Plus Actual Business Examples, Helpful Resources, Financial Statement Forms and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a mobile flower truck business... then this book was specifically written for you.


Book Review Index - 2009 Cumulation

Book Review Index - 2009 Cumulation

Author: Dana Ferguson

Publisher: Book Review Index Cumulation

Published: 2009-08

Total Pages: 1304

ISBN-13: 9781414419121

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Book Review Index provides quick access to reviews of books, periodicals, books on tape and electronic media representing a wide range of popular, academic and professional interests. The up-to-date coverage, wide scope and inclusion of citations for both newly published and older materials make Book Review Index an exceptionally useful reference tool. More than 600 publications are indexed, including journals and national general interest publications and newspapers. Book Review Index is available in a three-issue subscription covering the current year or as an annual cumulation covering the past year.


Getting Everything You Can Out of All You've Got

Getting Everything You Can Out of All You've Got

Author: Jay Abraham

Publisher: Macmillan

Published: 2001-10-12

Total Pages: 388

ISBN-13: 9780312284541

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Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.


Creativity, Inc. (The Expanded Edition)

Creativity, Inc. (The Expanded Edition)

Author: Ed Catmull

Publisher: Random House

Published: 2014-04-08

Total Pages: 367

ISBN-13: 0679644504

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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.


The Small Business Bible

The Small Business Bible

Author: Steven D. Strauss

Publisher: John Wiley & Sons

Published: 2012-02-27

Total Pages: 599

ISBN-13: 111823877X

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An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.