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Author: Susan D. Williams
Publisher: John Wiley & Sons
Published: 1988
Total Pages: 260
ISBN-13:
DOWNLOAD EBOOKThe home health care industry is growing. This guide shows how home health care agencies can market themselves effectively. It provides step-by-step guidelines to creating and implementing a successful market plan.
Author: Emmanuel Anene
Publisher: Author House
Published: 2014-09-05
Total Pages: 52
ISBN-13: 149693685X
DOWNLOAD EBOOKThis book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
Published: 2018-11-30
Total Pages: 338
ISBN-13: 1284181618
DOWNLOAD EBOOKHealth Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
Published: 2011
Total Pages: 253
ISBN-13: 0763764485
DOWNLOAD EBOOKCases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Author: William Winston
Publisher: Routledge
Published: 2021-06-09
Total Pages: 136
ISBN-13: 131794187X
DOWNLOAD EBOOKHere is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Author: Susan D. Williams
Publisher: Delmar Pub
Published: 1988-05
Total Pages: 237
ISBN-13: 9780827343894
DOWNLOAD EBOOKAuthor: Philip Kotler
Publisher: John Wiley & Sons
Published: 2011-01-19
Total Pages: 530
ISBN-13: 1118047176
DOWNLOAD EBOOKThis much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author: Philip Kotler
Publisher: John Wiley & Sons
Published: 2008-05-09
Total Pages: 576
ISBN-13: 0787984965
DOWNLOAD EBOOKThis much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Publishers
Published: 2013
Total Pages: 377
ISBN-13: 0763789283
DOWNLOAD EBOOKHealth Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
