You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? This book shows how to sell your artwork or crafts even if you have no experience with marketing and even if you hate to sell.
Draws on dozens of interviews to counsel young workers on how to navigate today's challenging employment arenas to reinvent their careers, providing anecdotal coverage of such topics as selecting compatible work, maintaining income and transitioning smoothly. Original.
The Internet serves as an essential tool in promoting health awareness through the circulation of important research among the medical professional community. While digital tools and technologies have greatly improved healthcare, challenges are still prevalent among diverse populations worldwide. Emerging Technologies and Work-Integrated Learning Experiences in Allied Health Education is a critical scholarly resource that examines constructivist teaching methods and active learning strategies in allied health education to enhance student knowledge and prepare them for the digital age. Featuring coverage on a broad range of topics, such as e-learning, microscopic morphology, and virtual reality, this book is geared towards researchers, academicians, medical professionals, and upper level students interested in the advancement and dissemination of medical knowledge.
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Practical guide for any artist or crafter who wants to sell their work on the internet. This comprehensive book, filled with insider tips and expert advice, cuts through the confusion and multitude of options for selling and marketing all forms of artwork online. The author, Heidi Rand, sells her work directly through her own website, and on her Etsy and ArtFire shops. She gets royalties on her images, designs, and books, through Zazzle, Smugmug, Lulu, and Amazon. She also sells her art instruction books online, and teaches workshops online and in person. She markets and publicizes her work on her blog, Facebook, Twitter, the Patch, and more. Armed with the insider tips on selling and marketing art in this book that Heidi learned over several years, you'll hit the ground running, with a big advantage over other artists still struggling to wade through it all on their own.Packed full of hands-on advice:* Learn the 5 critical skills to sell your art and crafts online, including tips on where to turn for help if you just can't do it yourself.* Discover exactly what kinds of websites and venues are right for your artwork and crafts.* Figure out whether getting your own website is the right move for you.* Find out about the wide variety of ways to market and advertise your work online, including tips on how to make social media work for you.* Learn about powerful and free statistical tracking tools to measure your online successes and weaknesses.* Zero in on what's holding you back and get valuable ideas to motivate yourself to get going.Based on Heidi's knowledge of a broad range of art and craft sale venues, and thanks to her extensive experience teaching and consulting with a variety of different kinds of artists and craftspeople, the book goes beyond many other guides that focus only on selling on a few sites, or selling only traditional forms of art. The book includes information and advice for practically any kind of visual artist, whether 2-D or 3-D; fine arts painter or mixed-media collage artist; photographer, seamstress, knitter, sculptor, potter, fiber artist, jeweler, cartoonist, soapmaker, and more.To help guide and inspire, the book includes profiles of six artists who are at different points on the continuum of selling and marketing their work online, with screenshots of their websites, blogs, social media use, and more. A photographer, painter, writer, printmaker, collage artist, and natural perfumer, they represent the wide variety of media that people are selling and marketing on the internet.
A successful art career at your fingertips! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Artist's Market 2018 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. Artist's Market 2018 includes the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • Up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Articles on social media marketing, monitoring your copyright, how to get your work into a gallery, what art students need to know to prepare for a successful career, and a look at whether art loan programs might be right for you. In addition, read great interviews with successful artists Aaron Becker, Brianna Scharstein, and Katherine Chang Liu.
The successful photographer's secret! Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests, and more. In addition to the more than 1,500 individually verified contacts, 2017 Photographer's Market includes: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news, and much more (NOTE: the free subscription only comes with the print version) • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need, and how to submit both digital and film images • Markets for fine art photographers, including hundreds of galleries and art fairs • Informative articles on business topics, such as submitting to galleries, creating a business plan, networking with other photographers, improving your portfolio, and more • Inspiring and informative interviews with successful professionals, including wedding, magazine, and commercial photographers
With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy's forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton's e-Guide Crafting Success: "This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer "I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket "A true wealth of useful information." --- Etsy seller helixelemental "[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry "A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts
Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
