The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.
Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Samples Preview sample pages from The FT Essential Guide to Writing a Business Plan
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Every company needs a 3HAG--a 3 Year Highly Achievable Goal! The 3HAG WAY is a prescriptive framework that takes the guessing out of your strategy and ensures that you and your whole team are confident in where you are going. It breaks your strategy down into a clear and simple picture--so clear and simple that the whole team will be able to see where the company is going and where it will end up in three years' time. This strategic clarity will align, engage, and empower your team to make confident decisions in order to achieve your 3HAG. You'll find step-by-step instructions to gut out your first 3HAG while building the confidence required to execute with speed toward your goals. The core purpose of this book is to have a significant impact on CEOs, leaders, and their companies and enable them to confidently realize their goals more quickly than they thought possible. And by achieving these goals they will positively impact their families and their communities. Whether you run a team of four, forty or 40,000, the tools and framework in this book will help you articulate your company's strategy in simple terms and create a Strategic Execution System that works. We're going to take each step of the strategy and break it down for you so that you know exactly how to take these steps and why they're critical to achieving your goal.
The Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes. At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business’s bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business’s genesis…its potential backers. Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business. In The Standout Business Plan, Tracy and Evans reveal how to: Include the vital information backers need, while leaving out extraneous fillers that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backer's perspective Evaluate and improve the plan to ensure its success Your business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.
This book examines the debate on how advertising surrounds us in the modern world and is designed to influence our behavior. Some types of advertising can influence us to quit smoking, while others are designed to get us to buy the latest technological advance. This volume reveals the effects advertising has on society and explores the line between a world in which we are able to find what we need, and a world in which our behavior is sometimes controlled by mega corporations. Debate promotes an understanding of alternate points of view, encourages discussion, and informs the public by addressing important questions that have a strong effect on people's lives. Engage your readers, with this volume, to see where they stand on this topical issue.
