How To Improve Your Digital Presence
How To Improve Your Digital Presence

Author: Kyla Steitzer

Publisher:

Published: 2021-08-12

Total Pages: 164

ISBN-13:

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Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it. Why do some businesses dominate online whilst others constantly play catch up? Will your digital marketing strategy make you the most visible business in your sector? Digital marketing remains a relatively new discipline and most organizations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector. Read this book to learn: - The five mindsets of digital marketers - The four elements that are always in place when a business is dominating its sector online. - How to build a foundation of great digital assets to enable best-in-class digital marketing in your organization. - How achieving mastery in strategic digital marketing also makes for a great career path and a great lifestyle.

Creating a Successful Digital Presence
Creating a Successful Digital Presence

Author: Gordon Fletcher

Publisher: Routledge

Published: 2021-07-29

Total Pages: 231

ISBN-13: 1000416550

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Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Viralnomics
Viralnomics

Author: Jonathan Goodman

Publisher: Createspace Independent Publishing Platform

Published: 2015-12-23

Total Pages: 0

ISBN-13: 9781518880971

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The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.

Smart Church Management: A Quality Approach to Church Administraton
Smart Church Management: A Quality Approach to Church Administraton

Author: Patricia S. Lotich

Publisher: Bowkers

Published: 2020-01-17

Total Pages: 366

ISBN-13: 9780991645022

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Church leaders understand that managing the day-to-day operations of a church can be challenging because of limited resources, managing volunteer labor, and supporting the needs of the congregation. Smart Church Management: A Quality Approach to Church Administration, Third Edition is an updated guide for managing the resources of a church - which is people, time and money. This book provides tools and examples for decision making and problem-solving for church administration that is easy to understand and more importantly, quick to implement! This book also includes discussion questions to provoke thought and discussion for church teams. This book is ideal for ministry students, church boards, church leadership and church administrators.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media Strategy
Social Media Strategy

Author: Ray Goodwin

Publisher: Independently Published

Published: 2023-07-20

Total Pages: 0

ISBN-13:

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Social media has become an essential component of any successful marketing strategy. From small businesses to large corporations, organizations of all sizes must have a solid social media plan in place to effectively engage with their audience and achieve their goals. In this book, industry veteran Ray Goodwin, shares his many years of experience to provide readers with a comprehensive guide to developing and implementing a successful social media strategy. You will learn how to define your brand and audience on social media, create engaging content, build a community, leverage influencers, integrate social media into your marketing mix, analyze metrics, manage your reputation, scale your efforts and much more. With practical advice and real-world case studies from brands that have achieved success on social media platforms like Facebook, Instagram, Twitter and LinkedIn, this guide will help you take your organization's online presence to the next level. Whether you're just getting started or looking to enhance your existing strategy, this book is a must-read for anyone who wants to develop a winning social media strategy that drives results.

Digital Strategy
Digital Strategy

Author: Mark Robertson

Publisher:

Published: 2018-04-17

Total Pages: 70

ISBN-13:

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Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

How to Use ChatGPT for Boosting Your Online Presence
How to Use ChatGPT for Boosting Your Online Presence

Author: Patrick Owens

Publisher: Patrick Owens

Published: 2024-10-01

Total Pages: 10

ISBN-13:

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Take your online presence to new heights with How to Use ChatGPT for Boosting Your Online Presence. This practical guide shows you how to leverage the power of AI to create engaging content, enhance your social media strategy, optimize your website, and build a recognizable brand. Whether you're an entrepreneur, content creator, or professional looking to increase visibility, this book provides actionable steps to grow your audience, improve SEO, and create a lasting digital footprint. Unlock the potential of ChatGPT and transform your online presence with ease and efficiency.