Railway Review
Author:
Publisher:
Published: 1893
Total Pages: 842
ISBN-13:
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Reality In Advertising
Author: Rosser Reeves
Publisher: Lulu.com
Published: 2017-06-09
Total Pages: 123
ISBN-13: 1387028049
DOWNLOAD EBOOKRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Math in Society
Author: David Lippman
Publisher:
Published: 2012-09-07
Total Pages: 0
ISBN-13: 9781479276530
DOWNLOAD EBOOKMath in Society is a survey of contemporary mathematical topics, appropriate for a college-level topics course for liberal arts major, or as a general quantitative reasoning course.This book is an open textbook; it can be read free online at http://www.opentextbookstore.com/mathinsociety/. Editable versions of the chapters are available as well.
Basic Methods of Policy Analysis and Planning
Author: Carl Patton
Publisher: Routledge
Published: 2015-08-26
Total Pages: 481
ISBN-13: 1317350006
DOWNLOAD EBOOKUpdated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Financial Accounting for Local and State School Systems
Author:
Publisher:
Published: 1981
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOKTechnopoly
Author: Neil Postman
Publisher: Vintage
Published: 2011-06-01
Total Pages: 232
ISBN-13: 030779735X
DOWNLOAD EBOOKA witty, often terrifying that chronicles our transformation into a society that is shaped by technology—from the acclaimed author of Amusing Ourselves to Death. "A provocative book ... A tool for fighting back against the tools that run our lives." —Dallas Morning News The story of our society's transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it—with radical consequences for the meanings of politics, art, education, intelligence, and truth.
Entrepreneurship
Author: Marc J. Dollinger
Publisher:
Published: 2003
Total Pages: 0
ISBN-13: 9780130909954
DOWNLOAD EBOOKFor junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
A Guide to Starting a Business in Minnesota
Author: Charles A. Schaffer
Publisher:
Published: 1983
Total Pages: 112
ISBN-13:
DOWNLOAD EBOOKInformation Needs of Communities
Author: Steven Waldman
Publisher: DIANE Publishing
Published: 2011-09
Total Pages: 478
ISBN-13: 1437987265
DOWNLOAD EBOOKIn 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.
