How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990

Total Pages: 292

ISBN-13: 9780471527091

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

How Customers Buy...& Why They Don’t
How Customers Buy...& Why They Don’t

Author: Martyn R. Lewis

Publisher: Radius Book Group

Published: 2018-08-15

Total Pages: 301

ISBN-13: 1635765234

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Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.

Getting Started in Speaking, Training, or Seminar Consulting
Getting Started in Speaking, Training, or Seminar Consulting

Author: Robert W. Bly

Publisher: John Wiley & Sons

Published: 2002-03-14

Total Pages: 272

ISBN-13: 0471436941

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How to make a living speaking, training, and running workshops andseminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer.

Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison

Publisher: Taylor & Francis

Published: 2023-07-31

Total Pages: 898

ISBN-13: 1000876160

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Fostering Sustainable Behavior
Fostering Sustainable Behavior

Author: Doug McKenzie-Mohr

Publisher: New Society Publishers

Published: 2011-02-01

Total Pages: 184

ISBN-13: 1550924621

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The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Everything You Ever Needed to Know about Training
Everything You Ever Needed to Know about Training

Author: Kaye Thorne

Publisher: Kogan Page Publishers

Published: 2003

Total Pages: 260

ISBN-13: 9780749440480

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This volume is a jargon-free, hand-holding guide for those new to training or those wanting to develop their training skills. It covers everything from designing, delivering and evaluating training to advice on training as a career. Also included is an appendix of useful contacts and websites.

The Author Training Manual
The Author Training Manual

Author: Nina Amir

Publisher: Penguin

Published: 2014-02-18

Total Pages: 257

ISBN-13: 1599637677

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If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.