Don't wait for someone else to manage your career. The days of HR-sponsored development plans are over. Managing your career--and the skills you need to be successful--is your responsibility. If you're looking to push yourself to the next level, it can be hard to determine where to start. The HBR Guide to Your Professional Growth will be your coach, transforming your abstract hopes and ideas into a concrete action plan. No matter where you are in your career, this guide will help you: Assess your current skills--and acquire new ones Elicit feedback you can use Set meaningful--and achievable--goals Make time for learning Play to your strengths Identify your next challenge Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
HOW TO BECOME A PROFESSIONAL PHOTOGRAPHER: Professional photography is a high-paying career where you can sell your creative talents to earn money. With the digital revolution millions of photos are published daily both online and off-line. Photography has truly become an amazing career and business to get into right now. Once you have your own business going, you have the freedom and flexibility to live with an independent lifestyle and travel anywhere you want to. As a professional photographer you can work in an indoor studio, or you can choose to shoot photographs at peoples' homes, event locations, or outdoors. You might even have your own home-based studio. When you become a professional photographer, you will have many career options. In the amazing career guide, you will discover how you can start your own photography business from scratch and slowly make your way into the glamorous and profitable career of photography.
Expat Journal: Postcards from the Edge, draws heavily from Mr. Dennstedt's travel blog of the same name. It chronicles his transition from commercial banker to expatriate and international photographer, and the events that led up to this life-altering change. Often witty and funny, it also touches on serious subjects: Death, divorce, Vietnam, Cuban cigars, Scotch Whisky, beautiful women and a little gecko named Pedro Gonzalez. It is hoped that this first volume will be part of an ongoing series.
This Photo Cookbook is your quick and easy guide to creating your own jaw-dropping pictures without complicated and boring explanations, using the camera or phone you already have. Award-winning Chefs use recipes to create amazing dishes, and if you follow their recipes, you can create the exact same dishes. This Photo Cookbook contains 30 recipes you can use to take amazing photos. Want to shoot a glorious sunset? There’s a recipe for that. Want to create amazing compositions? There are 8 recipes for that. Want to take a stunning portrait shot with a blurred out background? There’s a recipe for that, too. Every recipe is short, to the point, and stands alone. The Photo Cookbook was written by award-winning photographer Tim Shields with thousands of students in his photography programs. Take the best photos of your life using the camera or phone you already have And the best part? Every recipe comes with a how-to video! Just open the regular camera app on your phone and point it at the QR code on the page, or tap the QR code when reading on mobile phones and tablets. When the link pops up, tap it and the video will start. You don’t need any new software or apps.
One of the main concerns for digital photographers today is asset management: how to file, find, protect, and re-use their photos. The best solutions can be found in The DAM Book, our bestselling guide to managing digital images efficiently and effectively. Anyone who shoots, scans, or stores digital photographs is practicing digital asset management (DAM), but few people do it in a way that makes sense. In this second edition, photographer Peter Krogh -- the leading expert on DAM -- provides new tools and techniques to help professionals, amateurs, and students: Understand the image file lifecycle: from shooting to editing, output, and permanent storage Learn new ways to use metadata and key words to track photo files Create a digital archive and name files clearly Determine a strategy for backing up and validating image data Learn a catalog workflow strategy, using Adobe Bridge, Camera Raw, Adobe Lightroom, Microsoft Expression Media, and Photoshop CS4 together Migrate images from one file format to another, from one storage medium to another, and from film to digital Learn how to copyright images To identify and protect your images in the marketplace, having a solid asset management system is essential. The DAM Book offers the best approach.
Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!
For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.
But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:
• Best practices and strategies for Instagram, YouTube, and Facebook
• Being found through SEO
• Promoting yourself and your work
• The role that testimonials and reviews play in your success
• Creating long-term client relationships
• Forming personal connections with clients with promo videos
• Why you should feature your work in publications
• Pricing your work and the gentle art of the up-sell
• Understanding and conveying the crucial importance of selling prints
While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.
Get on the EXPRESS for "Photography" Know How to Get into Photography and Become a Professional Photographer Welcome aspiring photographer! You are here because you have a love for or are interested in taking up the art of photography. Plain and simple. Well, good for you! On the other hand if you're not...why should you get into photography? - You can invoke powerful feelings that move and inspire people. - You can develop your artistic side and eye to see beauty in all things. - You can capture people's precious moments to create priceless memories. - You can make a difference by telling the world's stories through imagery. - You can make money doing something fun, exciting, and stimulating. Whether you want to be an editorial photographer, fashion photographer, event photographer, portrait photographer, commercial photographer, landscape photographer, etc., there are so many paths you could go with photography - as a profession, hobbit, or just for fun. But anybody can take a photo you say? On the surface, photography does seem like something anybody and their monkey can do; hence, you hold a camera, focus it, and hit the shutter button. And don't think just being able to apply Instagram filters is what makes a photo professional. It would be an insult to the real professionals out there to say that anybody with a camera or phone is a photographer; however, at the same, anybody certainly can become a photographer. It's simply a matter of having the basic foundation down then building upon that to continue mastering your craft. By taking the "Photography Express," your destination includes: - How to select the perfect camera for you, not the most expensive nor best rated one that changes every year. - How to master the basic and advanced photo-taking techniques that all professional photographers know. - How to manipulate all sorts of lighting or none whatsoever with each camera shot and angle regardless of flash. - How to polish up your photos to perfection during final post-editing with different editing options and software. - How to take photography to the next level by being a professional photography in starting your own business. - Also, personalized hands-on exercises and applications to put everything into action to learn photography for beginners. ...and much more. There is more to the art of photography than most people would ever imagine. All the nuances of a photo meticulously created takes skills and mastery. "Photography Express" will give you everything you need to get up to speed to being a professional photographer.
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me...” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
Photography is now more popular than ever thanks to the rapid development of digital cameras. Read This If You Want to Take Great Photographs is ideal for this new wave of snapshooters using DSLR, compact system and bridge cameras. It contains no graphs, no techie diagrams and no camera-club jargon. Instead, it inspires readers through iconic images and playful copy, packed with hands-on tips. Split into five sections, the book covers composition, exposure, light, lenses and the art of seeing. Masterpieces by acclaimed photographers – including Henri Cartier-Bresson, Sebastião Salgado, Fay Godwin, Nadav Kander, Daido Moriyama and Martin Parr – serve to illustrate points and encourage readers to try out new ideas. Today’s aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This handbook meets their needs, teaching them how to take photographs using professional techniques.
