The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine
Vanity Fair's veteran special correspondent pulls back the curtain on the world of celebrity and those who live and die there Vanity Fair's Maureen Orth always makes news. From Hollywood to murder trials to the corridors of politics, this National Magazine Award winner covers lives led in public, on camera, in the headlines. Here she takes us close-up into the world of fame--bridging entertainment, politics, and news--and the lives of those who understand the chemistry, the very DNA, of fame and how to create it, manipulate it, sustain it. Moving from former Prime Minister Margaret Thatcher to Michael Jackson, the ultimate child/monster of show business, Orth describes our evolution from a society where talent attracted attention to a place where the star-making machinery of the "celebrity-industrial complex" shapes, reshapes, and sells its gods (and monsters) to the public. From divas letting their hair down (Tina Turner) to Little Gods (Woody Allen and Princess Diana's almost father-in-law Mohammed Fayed), political theater (Arnold's Hollywood hubris, Arianna Huffington's guru-guided gubernatorial quest), news-gone-soap-opera (I Love Laci), and even the Queen Mother of reinvention (Madonna as dominatrix/children's-book author), Orth delivers a portrait of an era. The Importance of Being Famous shows us the real world of the big room where the rules that govern mere mortals don't matter--and anonymity is a crime.
Two journalists describe their whirlwind efforts to become famous in two weeks by getting their names and faces in magazines, newspapers, and on television.
This fresh, smart novel in the guise of a celebrity memoir probes the inner life of a mega-famous pop star Honestly, what amazes me the most with a lot of the people I meet is that they think they’re so big. They think, ultimately, that the universe revolves around them. And I’m beginning to think that it’s only when you live a life like mine—it’s only when you’re in a position where you don’t even really own yourself, when you can’t even really say that you’re a citizen of any particular country—that you realize that we’re all just tiny pieces of cosmic dust floating through the void until we disappear forever and we’re never heard from again. So begins the life story of our uber famous twenty-two year old narrator. A teen idol since he was twelve, when a video of him singing went viral, his star has only risen since. Now, haunted by the suicide of his manager-father, unsettled by the very different paths he and his teenage love (and girl pop-star counterpart) “Mandy” have taken, and increasingly aware that he has signed on to something he has little control over, he begins to parse the divide that separates him from the “normal people” of the world. Sneakily philosophical, earnest and funny, Justin Kuritzkes's Famous People is a rollicking, unforgettable look at the clash between fame and the human condition.
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
Johanna Morrigan (aka Dolly Wilde) has it all: she is nineteen, lives in her own flat in London, and writes for the coolest music magazine in Britain. Her star is rising, just not quickly enough for her liking. Then John Kite, Johanna’s unrequited love, has an album go to number one. Suddenly John exists on another plane of reality: that of the Famouses, a world of rabid fans and VIP access. Johanna lacks the traditional trappings of fame (famous parents, mind-scorching hotness, exotic sandals, etc.), so she does the only thing a self-respecting Lady Sex Adventurer can do. She starts a magazine column critiquing the lives and follies of the Famouses around her. But as Johanna skyrockets to fame herself, she begins to realize that with celebrity comes sacrifice, and hers may mean giving up the one person she was determined to keep. For anyone who has been a girl or known one, who has admired fame or judged it, How to Be Famous is a big-hearted, hilarious tale of fame and fortune—and all that they entail.
Inspired by Caribbean and African culture and mythology, Radiance Lost is a story of adventure, self-discovery, family, and friendship. When Zara is abducted by mysterious shadow spirits from her home in the jungle, her older brother, Nwanne, is forced to leave the only home he’s known to save her. With the guidance of an akụkọ named Chwal, the companionship of a creature named Bakari, the knowledge of a seer named Tai, and the help from other friends and acquaintances he meets along the way, Nwanne journeys through Juuga and discovers a magical ability within himself that he must master as he prepares for the inevitable dangers that lie ahead. Throughout his quest to find his sister, Nwanne also discovers the true meaning of deceit and trust, the value and negotiations of life itself, and the heaviness of bonds with family and loved ones. Radiance Lost is a fascinating adventure that will both captivate and resonate with modern fantasy fans.
"Wholly riveting." --New York Times Book Review "Justine Bateman was famous before selfies replaced autographs, and bags of fan mail gave way to Twitter shitstorms. And here's the good news: she took notes along the way. Justine steps through the looking glass of her own celebrity, shatters it, and pieces together, beyond the shards and splinters, a reflection of her true self. The transformation is breathtaking. Revelatory and raucous, fascinating and frightening, Fame is a hell of a ride." --Michael J. Fox, actor, author of A Funny Thing Happened on the Way to the Future "In a new book, Fame: The Hijacking of Reality, the two-time Emmy nominee takes a raw look at the culture of celebrity, reflecting on her stardom at its dizzying peak--and the 'disconcerting' feeling as it began to fade." --People Magazine A Book Soup (Los Angeles, CA) best seller, October 15–21, 2018 "As the title Fame: The Hijacking of Reality more than implies, this is a book about the complicated aspects of all things fame." --Vanity Fair "Bateman digs into the out-of-control nature of being famous, its psychological aftermath and why we all can't get enough of it." --New York Post "The Family Ties alum has written the rawest, bleakest book on fame you're ever likely to read. Bateman's close-up of the celeb experience features vivid encounters with misogyny, painful meditations on aging in Hollywood, and no shortage of theses on social media's wrath." --Entertainment Weekly "Bateman addresses the reader directly, pouring out her thoughts in a rapid-fire, conversational style. (Hunter S. Thompson is saluted in the acknowledgments.)...But her jittery delivery suits the material--the manic sugar high of celebrity and its inevitable crash. Bateman takes the reader through her entire fame cycle, from TV megastar, whose first movie role was alongside Julia Roberts, to her quieter life today as a filmmaker. She is as relentless with herself as she is with others." --Washington Post "While Bateman's new book Fame: The Hijacking of Reality (out now) touches on the former teen starlet's experience in the public eye, it's not a memoir. Far from it, in fact--it's instead an intense meditation on the nature of fame, and a glimpse into the repercussions it has on both the individual experiencing it and the society that keeps the concept alive." --Entertainment Weekly "Bateman takes an unsentimental look at the nature of celebrity worship in her first book, Fame: The Hijacking of Reality." --LA Weekly Entertainment shows, magazines, websites, and other channels continuously report the latest sightings, heartbreaks, and triumphs of the famous to a seemingly insatiable public. Millions of people go to enormous lengths to achieve Fame. Fame is woven into our lives in ways that may have been unimaginable in years past. And yet, is Fame even real? Contrary to tangible realities, Fame is one of those "realities" that we, as a society, have made. Why is that and what is it about Fame that drives us to spend so much time, money, and focus to create the framework that maintains its health? Mining decades of experience, writer, director, producer, and actress Justine Bateman writes a visceral, intimate look at the experience of Fame. Combining the internal reality-shift of the famous, theories on the public's behavior at each stage of a famous person's career, and the experiences of other famous performers, Bateman takes the reader inside and outside the emotions of Fame. The book includes twenty-four color photographs to highlight her analysis.
This may come as a shock, but brilliant writing and clever wordplay do not a published author make. True, you’ll actually have to write if you want to be a writer, but ultimately literary success is about much more than putting pen to paper (or fingers to keys). Before you snap your pencil in half with frustration, please consider the advice writer, teacher, and self-made lit star Ariel Gore offers in this useful guide to realizing your literary dreams. If you find yourself writing when you should be sleeping and scribbling notes on odd pieces of paper at every stoplight, you might as well enjoy the fruits of your labor. How to Become a Famous Writer Before You’re Dead is an irreverent yet practical guide that combines solid writing advice with guerrilla marketing and promotion techniques guaranteed to launch you into print—and into the limelight. You’ll learn how to: • Reimagine yourself as a buzz-worthy artist and entrepreneur• Get your work and your name out in the world where other people can read it• Be an anthology slut and a brazen self-promoter• Apply real-world advice and experience from lit stars like Dave Barry, Susie Bright, and Dave Eggers to your own careerCheaper than an M.F.A. but just as informative, How to Become a Famous Writer Before You’re Dead is your catapult to lit stardom. Just don’t forget to thank Ariel Gore for her inspiring, hands-on plan in the acknowledgments page of your first novel!
