Report
Report

Author: United States. Economic Development Administration

Publisher:

Published: 1969

Total Pages: 188

ISBN-13:

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Up and Out of Poverty
Up and Out of Poverty

Author: Philip T. Kotler

Publisher: Pearson Prentice Hall

Published: 2009-06-11

Total Pages: 368

ISBN-13: 0131364553

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In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

The Shriver Report
The Shriver Report

Author: Maria Shriver

Publisher: Rosetta Books

Published: 2014-01-11

Total Pages: 685

ISBN-13: 0795339615

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Facts, figures, and essays on women and poverty by Barbara Ehrenreich, Kirsten Gillibrand, LeBron James, and other high-profile contributors. Fifty years after President Lyndon B. Johnson called for a War on Poverty and enlisted Sargent Shriver to oversee it, the most important social issue of our day is once again the dire economic straits of millions of Americans. One in three live in poverty or teeter on the brink—and seventy million are women and the children who depend on them. The fragile economic status of millions of American women is the shameful secret of the modern era—yet these women are also our greatest hope for change, and our nation’s greatest undervalued asset. The Shriver Report: A Woman’s Nation Pushes Back from the Brink asks—and answers—big questions. Why are millions of women financially vulnerable when others have made such great progress? Why are millions of women struggling to make ends meet even though they are hard at work? What is it about our nation—government, business, family, and even women themselves—that drives women to the financial brink? And what is at stake? To forge a path forward, this book brings together a power-packed roster of big thinkers and talented contributors, in a volume that combines academic research, personal reflections, authentic photojournalism, groundbreaking poll results, and insights from frontline workers; political, religious, and business leaders; and major celebrities—all focused on a single issue of national importance: women and the economy. “A startling wake-up call for policymakers and anyone hoping to survive a culture that siphons wealth upward to a very powerful few.” —Booklist Contributors include: Carol Gilligan, PhD * Barbara Ehrenreich * Beyoncé Knowles-Carter * LeBron James * Anne-Marie Slaughter * Kirsten Gillibrand * Hillary Rodham Clinton * Tory Burch * Sister Joan Chittister * Arne Duncan * Kathleen Sibelius * Howard Schultz * and more!