Marketing Strategies of the Horticultural Production Chain

Marketing Strategies of the Horticultural Production Chain

Author: Marco A. Palma

Publisher: MDPI

Published: 2021-03-19

Total Pages: 150

ISBN-13: 3036504028

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This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.


Sustainable Market Farming

Sustainable Market Farming

Author: Pam Dawling

Publisher: New Society Publishers

Published: 2013-02-01

Total Pages: 459

ISBN-13: 1550925121

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Growing for 100 - the complete year-round guide for the small-scale market grower. Across North America, an agricultural renaissance is unfolding. A growing number of market gardeners are emerging to feed our appetite for organic, regional produce. But most of the available resources on food production are aimed at the backyard or hobby gardener who wants to supplement their family's diet with a few homegrown fruits and vegetables. Targeted at serious growers in every climate zone, Sustainable Market Farming is a comprehensive manual for small-scale farmers raising organic crops sustainably on a few acres. Informed by the author's extensive experience growing a wide variety of fresh, organic vegetables and fruit to feed the approximately one hundred members of Twin Oaks Community in central Virginia, this practical guide provides: Detailed profiles of a full range of crops, addressing sowing, cultivation, rotation, succession, common pests and diseases, and harvest and storage Information about new, efficient techniques, season extension, and disease resistant varieties Farm-specific business skills to help ensure a successful, profitable enterprise Whether you are a beginning market grower or an established enterprise seeking to improve your skills, Sustainable Market Farming is an invaluable resource and a timely book for the maturing local agriculture movement.


The European Horticulture Market

The European Horticulture Market

Author: Patrick Labaste

Publisher: World Bank Publications

Published: 2005-10-20

Total Pages: 139

ISBN-13: 0821363514

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Trade is an essential driver for sustained economic growth, and growth is necessary for poverty reduction. In Sub-Saharan Africa, where three-fourths of the poor live in rural areas, spurring growth and generating income and employment opportunities is critical for poverty reduction strategies. Seventy percent of the population lives in rural areas, where livelihoods are largely dependent on the production and export of raw agricultural commodities such as coffee, cocoa, and cotton, whose prices in real terms have been steadily declining over the past decades. The deterioration in the terms of trade resulted for Africa in a steady contraction of its share in global trade over the past 50 years. Diversification of agriculture into higher-value, non-traditional exports is seen today as a priority for most of these countries. Some African countries in particular, Kenya, South Africa, Uganda, Côte d'Ivoire, Senegal, and Zimbabwe have managed to diversify their agricultural sector into non-traditional, high-value-added products such as cut flowers and plants, fresh and processed fruits and vegetables. To learn from these experiences and better assist other African countries in designing and implementing effective agricultural growth and diversification strategies, the World Bank has launched a comprehensive set of studies under the broad theme of 'Agricultural Trade Facilitation and Non-Traditional Agricultural Export Development in Sub-Saharan Africa'. This study provides an in-depth analysis of the current structure and dynamics of the European import market for flowers and fresh horticulture products. It aims to help client countries, industry stakeholders, and development partners to get a better understanding of these markets, and to assess the prospects and opportunities they offer for Sub-Saharan African exporters.


Value Addition of Horticultural Crops: Recent Trends and Future Directions

Value Addition of Horticultural Crops: Recent Trends and Future Directions

Author: Amit Baran Sharangi

Publisher: Springer

Published: 2015-02-27

Total Pages: 341

ISBN-13: 8132222628

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This book combines several ideas and philosophies and provides a detailed discussion on the value addition of fruits, vegetables, spices, plantation crops, floricultural crops and in forestry. Separate chapters address the packaging, preservation, drying, dehydration, total quality management and supply chain management of horticultural crops. The book explains value addition as a process of increasing the economic value and consumer appeal of a commodity with special reference to horticultural crops. Each chapter focuses on a specific area, exploring value addition as a production/ marketing strategy driven by customer needs and preferences. But, as such, it is also a more creative field, calling for more imagination than calculated, routine work. Value is added to the particular produce item when the product is still available when the season is out and the demand for the product exceeds the available supply. Value addition is an important factor in the growth and development of the horticultural sector, both in India and around the world. But very little information is available on this particular aspect of horticulture. Albert Einstein famously said, “Try not to become a man of success, but rather try to become a man of value.” This message is not only true for those people who want to make more of themselves, but also for those who want their creation or product in any form to excel. And it certainly applies to horticultural crops, which are extremely perishable. It is true that loss reduction is normally less costly than equivalent increases in production. The loss of fresh produce can be minimized by adopting different processing and preservation techniques to convert the fresh vegetables into suitable value-added and diversified products, which will help to reduce the market glut during harvest season. Value-added processed products are products that can be obtained from main products and by-products after some sort of processing and subsequently marketed for an increased profit margin. Generally speaking, value-added products indicate that for the same volume of primary products, a higher price is achieved by means of processing, packing, enhancing the quality or other such methods. The integrated approach from harvesting to the delivery into the hands of the consumer, if handled properly, can add value to fresh produce on the market. But most of the fresh produce has a limited life, although it can be stored at appropriate temperature and relative humidity for the same time. If such produce is processed just after harvesting, it adds value and stabilizes the processed products for a longer time. Preparing processed products will provide more variety to consumers and improve the taste and other sensory properties of food. This will also promote their fortification with nutrients that are lacking in fresh produce. By adopting suitable methods for processing and value addition, the shelf life of fresh produce can be increased manifold, which supports their availability year-round to a wider spectrum of consumers on both the domestic and international market. With increased urbanization, rising middle class purchasing power, changing food habits and a decline in making preserved products in individual homes, there is now a higher demand for industry-made products on the domestic market. In spite of all these aspects, only 1-2.2% of the total produce is processed in developing countries, as compared to 40-83% in developed countries. The horticultural export industry offers an important source of employment for developing countries. For instance, horticulture accounts for 30% of India’s agricultural GDP from 8.5% of cropped area. India is the primary producer of spices, second largest producer of fruits and vegetables and holds a prominent position with regard to most plantation crops in the world. The cultivation of horticultural crops is substantially more labor-intensive than growing cereal crops and offers more post-harvest opportunities for the development of value-added products. This book offers a valuable guide for students of horticulture, as well as a comprehensive resource for educators, scientists, industrial personnel, amateur growers and farmers.


Entrepreneurship and Skill Development in Horticultural Processing

Entrepreneurship and Skill Development in Horticultural Processing

Author: K.P. Sudheer

Publisher: CRC Press

Published: 2021-11-23

Total Pages: 454

ISBN-13: 1000507777

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The book mainly comprises of novel food processing techniques and the equipment requirement for installation. The book also provides the scope and opportunities of entrepreneurship in the major horticultural crops like banana, mango, pine-apple, and some under-utilized fruits and vegetables. The book also enlightens the readers about the marketing strategies, business plan preparation, safety and quality issues etc. It covers almost all important aspects of entrepreneurship development in food processing sector. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.


Sustainable Horticulture Development and Nutrition Security (Vol. 3)

Sustainable Horticulture Development and Nutrition Security (Vol. 3)

Author: Prem Nath

Publisher: Scientific Publishers

Published: 2018-01-01

Total Pages: 661

ISBN-13: 9388172736

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We all are indebted to nature for providing us food and its resources for our subsistence and survival. In the food domain, cereal and legume grains occupy the front line, whereas, horticultural crops have occupied the second line of defense. For healthy diet cereals and legumes provide us with carbohydrates and protein, whereas, fruits and vegetables provide us minerals and vitamins. Both macro- and micro- nutrients are essential for human growth and development. The fruits and vegetables are the major source of micro-nutrients. It is estimated that up to 2.7 million lives could potentially be saved each year if fruit and vegetable production was sufficiently increased. Both at national and international levels, food and agriculture/horticulture development plans and estimates are basically developed, framed and implemented, and narrowed down to cereal production. In the present context of attaining nutrition security, this mode of thinking on ‘food’ needs to be changed to ‘nutrients’, which will include necessarily all those crops including fruit and vegetables which provide all macro- and micro-nutrients to ensure balanced nutrition needed for good human health. The present publication has attempted to reflect and discuss the above views and ideas on the subject of sustainable horticulture development and nutrition security in nine chapters with 32 articles by 32 authors.


Agricultural Diversification and Development of Mountain Regions

Agricultural Diversification and Development of Mountain Regions

Author: Ramesh Chand

Publisher: M.D. Publications Pvt. Ltd.

Published: 1997

Total Pages: 442

ISBN-13: 9788175330498

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The book focuses on the state of Himachal Pradesh, as representative of mountain area, which has recorded relatively higher socio-economic progress. Findings are based on comprehensive analysis of the state's economy and macro-as well as micro-investigations into crop; livestock and horticultural activities; farm and non-farm employment; role of physical and institutional infrastructure; and state policy.


Underutilized and Underexploited Horticultural Crops

Underutilized and Underexploited Horticultural Crops

Author: K. V. Peter

Publisher: New India Publishing

Published: 2007

Total Pages: 418

ISBN-13: 9788189422608

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Contains information on the following crops: tubers, ornamentals, herbs, spices, vegetables, fruits, energy plants, root crops, flowers, trees, plantation crops, and agroforestry crops.