The Man Who Sold America
The Man Who Sold America

Author: Jeffrey L. Cruikshank

Publisher: Harvard Business Press

Published: 2010-08-12

Total Pages: 445

ISBN-13: 1422161773

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We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.

How to Travel without Seeing: Dispatches from the New Latin America
How to Travel without Seeing: Dispatches from the New Latin America

Author: Andrés Neuman

Publisher: Restless Books

Published: 2016-08-30

Total Pages: 288

ISBN-13: 163206068X

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A kaleidoscopic, fast-paced tour of Latin America from one of the Spanish-speaking world’s most outstanding writers. Lamenting not having more time to get to know each of the nineteen countries he visits after winning the prestigious Premio Alfaguara, Andrés Neuman begins to suspect that world travel consists mostly of “not seeing.” But then he realizes that the fleeting nature of his trip provides him with a unique opportunity: touring and comparing every country of Latin America in a single stroke. Neuman writes on the move, generating a kinetic work that is at once puckish and poetic, aphoristic and brimming with curiosity. Even so-called non-places—airports, hotels, taxis—are turned into powerful symbols full of meaning. A dual Argentine-Spanish citizen, he incisively explores cultural identity and nationality, immigration and globalization, history and language, and turbulent current events. Above all, Neuman investigates the artistic lifeblood of Latin America, tackling with gusto not only literary heavyweights such as Bolaño, Vargas Llosa, Lorca, and Galeano, but also an emerging generation of authors and filmmakers whose impact is now making ripples worldwide. Eye-opening and charmingly offbeat, How to Travel without Seeing: Dispatches from the New Latin America is essential reading for anyone interested in the past, present, and future of the Americas.

Inter-America
Inter-America

Author:

Publisher:

Published: 1919

Total Pages: 426

ISBN-13:

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Consists of English translations of articles in the Spanish American press.

The Men and the Moment
The Men and the Moment

Author: Aram Goudsouzian

Publisher: UNC Press Books

Published: 2019-03-05

Total Pages: 237

ISBN-13: 1469651106

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The presidential election of 1968 forever changed American politics. In this character-driven narrative history, Aram Goudsouzian portrays the key transformations that played out over that dramatic year. It was the last "Old Politics" campaign, where political machines and party bosses determined the major nominees, even as the "New Politics" of grassroots participation powered primary elections. It was an election that showed how candidates from both the Left and Right could seize on "hot-button" issues to alter the larger political dynamic. It showcased the power of television to "package" politicians and political ideas, and it played out against an extraordinary dramatic global tableau of chaos and conflict. More than anything else, it was a moment decided by a contest of political personalities, as a group of men battled for the presidency, with momentous implications for the nation's future. Well-paced, accessible, and engagingly written, Goudsouzian's book chronicles anew the characters and events of the 1968 campaign as an essential moment in American history, one with clear resonance in our contemporary political moment.

Women, Quotas and Politics
Women, Quotas and Politics

Author: Drude Dahlerup

Publisher: Routledge

Published: 2013-05-13

Total Pages: 322

ISBN-13: 1134186517

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This is the first world-wide, comparative study of the controversial new trends of gender quotas now emerging in global politics, presenting a comprehensive overview of changes in women’s parliamentary representation across the world. This is important reading for all those working to increase women’s influence in politics, because it scrutinizes under what circumstances gender quotas do increase women’s representation – and why they sometimes fail. These distinguished international scholars also show how gender balance in politics has become important to a nation’s international image and why quotas are being introduced in many post-conflict countries. They present key case studies of Afghanistan, Iraq, Argentina, Sweden, South Africa, Belgium, covering almost all major regions of the world: Latin America, Africa, the Arab world, South Asia, the Balkans, The Nordic countries and Europe, New Zealand, Australia and the USA - and Rwanda, which in 2003 unexpectedly surpassed Sweden as the number one country in the world in terms of women’s parliamentary representation. Using a comparative perspective, this book contains analyses of the discursive controversies around quotas; it gives an overview over various types of quotas in use from candidate quotas to reserved seat systems, and it throws light over the troublesome implementation process. When do gender quotas lead to actual increase in the number of women parliament? When are quotas merely a symbolic gesture? What does it imply to be elected as a ‘quota woman’? Tackling these and many more key questions, this is a major new contribution to the field. Making an important contribution to our knowledge of gender politics worldwide, this book will be of interest to NGOs, students and scholars of democracy, policy-making, comparative politics and gender studies.