Hitting the Sweet Spot

Hitting the Sweet Spot

Author: Lisa Fortini-Campbell

Publisher:

Published: 1992-01-01

Total Pages: 246

ISBN-13: 9780962141522

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This book will help you and your business move from information to insight to inspiration.


Sweet Spot

Sweet Spot

Author: Arun Sinha

Publisher: John Wiley & Sons

Published: 2007-03-15

Total Pages: 259

ISBN-13: 0470113537

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What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.


Hitting the Sweet Spot

Hitting the Sweet Spot

Author: Lisa Fortini-Campbell

Publisher:

Published: 1992-01-01

Total Pages: 250

ISBN-13: 9781887229029

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This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective", and learn about "The Sweet Spot." From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration; plus, an Introduction to Account Planning - the Consumer Insight Systems that revolutionized British Advertising.


Using Qualitative Research in Advertising

Using Qualitative Research in Advertising

Author: Margaret A. Morrison

Publisher: SAGE

Published: 2012

Total Pages: 241

ISBN-13: 1412987245

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.


Managing the Design Factory

Managing the Design Factory

Author: Donald Reinertsen

Publisher: Simon and Schuster

Published: 1997-10

Total Pages: 296

ISBN-13: 0684839911

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From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.


The Sweet Spot

The Sweet Spot

Author: Paul Bloom

Publisher: HarperCollins

Published: 2021-11-02

Total Pages: 304

ISBN-13: 0062910582

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“This book will challenge you to rethink your vision of a good life. With sharp insights and lucid prose, Paul Bloom makes a captivating case that pain and suffering are essential to happiness. It’s an exhilarating antidote to toxic positivity.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife One of Behavioral Scientist's "Notable Books of 2021" From the author of Against Empathy, a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag. We poke at sores, eat spicy foods, immerse ourselves in hot baths, run marathons. Some of us even seek out pain and humiliation in sexual role-play. Where do these seemingly perverse appetites come from? Drawing on groundbreaking findings from psychology and brain science, The Sweet Spot shows how the right kind of suffering sets the stage for enhanced pleasure. Pain can distract us from our anxieties and help us transcend the self. Choosing to suffer can serve social goals; it can display how tough we are or, conversely, can function as a cry for help. Feelings of fear and sadness are part of the pleasure of immersing ourselves in play and fantasy and can provide certain moral satisfactions. And effort, struggle, and difficulty can, in the right contexts, lead to the joys of mastery and flow. But suffering plays a deeper role as well. We are not natural hedonists—a good life involves more than pleasure. People seek lives of meaning and significance; we aspire to rich relationships and satisfying pursuits, and this requires some amount of struggle, anxiety, and loss. Brilliantly argued, witty, and humane, Paul Bloom shows how a life without chosen suffering would be empty—and worse than that, boring.


Sweet Spot

Sweet Spot

Author: Amy Ettinger

Publisher: Penguin

Published: 2017-06-27

Total Pages: 322

ISBN-13: 1101984198

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A journalist channels her ice-cream obsession, scouring the United States for the best artisanal brands and delving into the surprising history of ice cream and frozen treats in America. For Amy Ettinger, ice cream is not just a delicious snack but a circumstance and a time of year—frozen forever in memory. As the youngest child and only girl, ice cream embodied unstructured summers, freedom from the tyranny of her classmates, and a comforting escape from her chaotic, demanding family. Now as an adult and journalist, her love of ice cream has led to a fascinating journey to understand ice cream’s evolution and enduring power, complete with insight into the surprising history behind America’s early obsession with ice cream and her experience in an immersive ice-cream boot camp to learn from the masters. From a visit to the one place in the United States that makes real frozen custard in a mammoth machine known as the Iron Lung, to the vicious competition among small ice-cream makers and the turf wars among ice-cream trucks, to extreme flavors like foie gras and oyster, Ettinger encounters larger-than-life characters and uncovers what’s really behind America’s favorite frozen treats. Sweet Spot is a fun and spirited exploration of a treat Americans can’t get enough of—one that transports us back to our childhoods and will have you walking to the nearest shop for a cone.


Just Babies

Just Babies

Author: Paul Bloom

Publisher: Crown

Published: 2013-11-12

Total Pages: 225

ISBN-13: 0307886867

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A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates. Many of us take for granted that babies are born selfish and that it is the role of society—and especially parents—to transform them from little sociopaths into civilized beings. In Just Babies, Paul Bloom argues that humans are in fact hardwired with a sense of morality. Drawing on groundbreaking research at Yale, Bloom demonstrates that, even before they can speak or walk, babies judge the goodness and badness of others’ actions; feel empathy and compassion; act to soothe those in distress; and have a rudimentary sense of justice. Still, this innate morality is limited, sometimes tragically. We are naturally hostile to strangers, prone to parochialism and bigotry. Bringing together insights from psychology, behavioral economics, evolutionary biology, and philosophy, Bloom explores how we have come to surpass these limitations. Along the way, he examines the morality of chimpanzees, violent psychopaths, religious extremists, and Ivy League professors, and explores our often puzzling moral feelings about sex, politics, religion, and race. In his analysis of the morality of children and adults, Bloom rejects the fashionable view that our moral decisions are driven mainly by gut feelings and unconscious biases. Just as reason has driven our great scientific discoveries, he argues, it is reason and deliberation that makes possible our moral discoveries, such as the wrongness of slavery. Ultimately, it is through our imagination, our compassion, and our uniquely human capacity for rational thought that we can transcend the primitive sense of morality we were born with, becoming more than just babies. Paul Bloom has a gift for bringing abstract ideas to life, moving seamlessly from Darwin, Herodotus, and Adam Smith to The Princess Bride, Hannibal Lecter, and Louis C.K. Vivid, witty, and intellectually probing, Just Babies offers a radical new perspective on our moral lives.