Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries

Author: Louis Clerc

Publisher: BRILL

Published: 2015-09-29

Total Pages: 347

ISBN-13: 9004305491

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Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.

Gender Equality and Nation Branding in the Nordic Region
Gender Equality and Nation Branding in the Nordic Region

Author: Eirinn Larsen

Publisher: Routledge

Published: 2021-05-25

Total Pages: 220

ISBN-13: 1000408205

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This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Nation Branding in Modern History
Nation Branding in Modern History

Author: Carolin Viktorin

Publisher: Berghahn Books

Published: 2018-08-24

Total Pages: 300

ISBN-13: 1785339249

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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

The Nordic Wave in Place Branding
The Nordic Wave in Place Branding

Author: Cecilia Cassinger

Publisher: Edward Elgar Publishing

Published: 2019

Total Pages: 279

ISBN-13: 1788974328

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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.

Nation Branding and International Politics
Nation Branding and International Politics

Author: Christopher S. Browning

Publisher: McGill-Queen's Press - MQUP

Published: 2023-10-15

Total Pages: 270

ISBN-13: 022801946X

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Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

Cultural Diplomacy in Cold War Finland
Cultural Diplomacy in Cold War Finland

Author: Louis Clerc

Publisher: Springer Nature

Published: 2023

Total Pages: 267

ISBN-13: 3031122054

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This open access book explores the organization and evolution of Finlands Cold War cultural diplomacy (1945-1975) as the basis for a reflection on the countrys foreign relations, the link between culture and politics, small states autonomy during the Cold War, and the porosity of the East-West divide. The book offers a historical survey of the development of Finlands cultural diplomacy as part of the Finnish states foreign activities. In its empirical parts, it focuses on archives drawn from the Finnish Ministry of Foreign Affairs and the Ministry of Education in order to explain Finlands cultural diplomacy as the result of the countrys foreign policy orientations, interactions between domestic and foreign policy, and the expansion of state activities in the artistic, educational, and cultural sectors. Various reflections and reports on foreign cultural relations highlight the role of identity concerns, cultural relations, geopolitics and economic imperatives in the development of a specifically Finnish cultural diplomacy. Furthermore, the book focuses on specific aspects and events, considering for instance the organization and evolutions of Finlands cultural relations with the USSR, the role of cultural treaties, academic exchanges and scientific cooperation, "cultural exports" and the marketization of culture, overlaps between cultural relations and high politics. Louis Clerc is Professor in Contemporary History in the Department of Contemporary History, Philosophy and Political Science at the University of Turku, Finland. His current research projects deal with the history of public and cultural diplomacy and the study of diplomatic relations.

Introduction to Nordic Cultures
Introduction to Nordic Cultures

Author: Annika Lindskog

Publisher: UCL Press

Published: 2020-04-17

Total Pages: 246

ISBN-13: 1787353990

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Introduction to Nordic Cultures is an innovative, interdisciplinary introduction to Nordic history, cultures and societies from medieval times to today. The textbook spans the whole Nordic region, covering historical periods from the Viking Age to modern society, and engages with a range of subjects: from runic inscriptions on iron rings and stone monuments, via eighteenth-century scientists, Ibsen’s dramas and turn-of-the-century travel, to twentieth-century health films and the welfare state, nature ideology, Greenlandic literature, Nordic Noir, migration, ‘new’ Scandinavians, and stereotypes of the Nordic. The chapters provide fundamental knowledge and insights into the history and structures of Nordic societies, while constructing critical analyses around specific case studies that help build an informed picture of how societies grow and of the interplay between history, politics, culture, geography and people. Introduction to Nordic Cultures is a tool for understanding issues related to the Nordic region as a whole, offering the reader engaging and stimulating ways of discovering a variety of cultural expressions, historical developments and local preoccupations. The textbook is a valuable resource for undergraduate students of Scandinavian and Nordic studies, as well as students of European history, culture, literature and linguistics.

Gendering Peace in Europe c. 1880–2000
Gendering Peace in Europe c. 1880–2000

Author: Julie V. Gottlieb

Publisher: Routledge

Published: 2022-04-27

Total Pages: 243

ISBN-13: 1000575772

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This book examines the connection between notions of gender, diplomacy, society and peacemaking in the period c. 1880 to the mid- to late-twentieth century. The chapters in this volume place gender history at the interface with international history and international relations. They explore a wide variety of themes and issues within the British and European context, especially notions of gender identity, the politics and culture of women’s suffrage in the early part of the twentieth century and the role gender played in the formulation and execution of British foreign policy. The book also breaks new ground by attempting to gender diplomacy. Further, it revisits the popular view that women were connected with the peace movements that grew up after the First World War because the notion of peace was associated with stereotypical female traits, such as the rejection of violence and the nurturing rather than destruction of humankind. The chapters in this book were originally published as a special issue of the journal Diplomacy and Statecraft.

Public Diplomacy and Academic Mobility in Sweden
Public Diplomacy and Academic Mobility in Sweden

Author: Andreas Åkerlund

Publisher: Nordic Academic Press

Published: 2016-09-05

Total Pages: 246

ISBN-13: 9188168514

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Academic exchange is one of the cornerstones of public diplomacy. Receiving foreign academics is one way of influencing foreign elites in an attempt to build goodwill and stable international networks. The result is that academic mobility and the internationalization of higher education and research have always been directly affected by foreign policy decisions and diplomatic considerations — and still are. In Public Diplomacy and Academic Mobility in Sweden, Andreas Åkerlund analyses Sweden’s scholarship programs for foreign academics in a long-term perspective. Here a quantitative analysis of scholarship holders is related to Swedish exchange policy and grant practices by looking at the Swedish Institute in particular. The result is an account of how public diplomacy, foreign policy, development assistance, and the ideas of a knowledge-based economy and international competition affected academic exchanges with Sweden in the twentieth century.

Nordic Media Histories of Propaganda and Persuasion
Nordic Media Histories of Propaganda and Persuasion

Author: Fredrik Norén

Publisher: Springer Nature

Published: 2022-10-14

Total Pages: 330

ISBN-13: 3031051718

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This open access edited volume shines new light on the history of propaganda and persuasion during the Nordic welfare epoch. A common analytical framework is developed that highlights transnational and transmedial perspectives rather than national or monomedial histories. The return of propaganda in contemporary debate underlines the need to historically contextualize the role and function of persuasive communication activities in the Nordic region and beyond. Building on an empirically situated approach, the chapters in this volume break new ground by covering a range of themes, from cultural diplomacy and nation branding to media materiality and information infrastructures. In doing so, the book stresses that the Nordic welfare epoch, with its associated epithet the “Nordic Model”, was built not only on governance, social security and economic productivity, but also on propaganda and persuasion.